INSTAMART
Surge in air purifier sales in India as pollution levels rise during winter season 2023
Air purifier sales have increased substantially in India as pollution levels rise and winter approaches. Quick-commerce platforms are experiencing heightened demand, especially from Tier 2 cities. Sales of air purifiers on Amazon have reportedly doubled recently, indicating a surge in consumer interest. Additionally, the overall market for winter appliances is projected to grow significantly this season. Analysts expect online sales to climb further as consumers continue to make purchases.
Quick commerce emerges beyond Diwali shopping panic to breathe on the necks of e-commerce giants
Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during the festive season. Quick-commerce is projected to account for a larger share of online retail, boosting convenience for consumers. The demand for immediate shopping solutions is prompting a shift in purchasing behaviours.
14,000+ gold, silver coins delivered per hour: Instamart, Zepto, others record rising orders as Diwali shopping shifts to q-comm
During the recent Dhanteras and Diwali events, consumers turned to quick-commerce platforms for their festive shopping needs. Significant increases were noted in purchases of gold, silver coins, and traditional items. Quick-commerce platforms reported high demand for kitchen appliances, clothing, and home decor. A marked shift was seen in consumers' willingness to shop during unconventional hours for festive essentials.
Dhanteras gold rush stretches quick commerce delivery fleets, stores
Heavy demand across platforms such as Blinkit, Instamart, and Zepto also led to dark stores in multiple pincodes in Delhi, Mumbai, and Bengaluru temporarily pausing services on Friday due to a paucity of delivery executives.
US polls hit tech stocks; Qcomm’s Dhanteras gold rush
US technology stocks took a major beating days after the Democratic Party took control of both chambers of the Congress. This and more in today’s ETtech Top 5.
Dhanteras rush: Quick commerce apps flag high demand, surge charges
The platforms’ home screens were heavily themed around Dhanteras, the first day of the Diwali festivities, when it is traditionally considered auspicious to buy gold, silver, and utensils. The apps promoted gold and silver coins, steelware freebies, and gadgets, among other things. Lakshmi and Ganesh coins in gold and silver were also advertised.
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Gold coin discount on Dhanteras 2026: Check Instamart and Blinkit discount offers on pure gold coins
Dhanteras 2026 Gold coin discount offers: Festivals like Dhanteras and Diwali often lead to a surge in gold purchases, especially gold coins. Renowned jewelers such as Tanishq, Malabar, GRT, and Joyalukkas have different pricing for 24 karat gold. Consumers can also explore online services like Instamart and Blinkit that offer gold coin options with included discounts.

STT Global’s India biz on the block; micro occasions power qcomm
KKR, Singtel, and the Tatas are preparing to sell STT GDC India, a major data centre platform. This and more in today’s ETtech Top 5.

JioHotstar launches StreamToCart Ads, enabling in-stream shopping through Instamart
Introducing a game-changer in digital advertising, JioHotstar has launched StreamToCart Ads, an interactive format that merges streaming with online shopping. Viewers can now browse and directly add products to their shopping carts without interrupting their viewing, consequently boosting user engagement. Advertisers are empowered to monitor user behaviors from impressions to purchases, optimizing their marketing strategies.

Micro occasions fuel demand surge across quick commerce, beauty services
On Myntra Now, overall orders rose about 70% on October 29 compared to regular days. “We saw intent for Karva Chauth starting from October 28, with demand spanning ethnic wear, beauty, and accessories,” said a Myntra spokesperson, adding that in the two days leading up to the festival, demand for kurtas, kurta sets and sarees rose 2.5 times, while red lipsticks saw a 2.1x increase across Delhi-NCR, Lucknow, Jaipur, Pune, Bengaluru, and Mumbai.

Swiggy shares jump 5% a day after Q2 results sparked a 17% crash. Why brokerages remain bullish despite target price cuts
Swiggy shares rebounded nearly 5% after plunging 17% following its Q2FY27 results. While food delivery profitability improved, widening Instamart losses prompted Jefferies and Nomura to cut target prices, even as brokerages retained bullish ratings.

Unacademy founders plan AI fund; Flipkart’s premium push
Happy Monday! Unacademy’s founders are raising a fund focused on AI and deeptech. This and more in today’s ETtech Morning Dispatch.

Flipkart plans to launch ‘Earth’ to tap demand for premium, sustainable products
The company has started onboarding brands offering healthier, toxin-free, and sustainable products across beauty and personal care (BPC), snacks and beverages, home decor, fashion, appliances, and other categories, people familiar with the development told ET.

ETtech Explainer: Why Blinkit is wary of private labels while Instamart sees an opportunity
While Blinkit is not looking to significantly expand its private label business, rival Instamart sees room to grow its year-old private label brand Noice, its recently launched curated fruits and vegetables proposition Nectr, and its brand partnership initiative Switch.

Infosys cuts FY27 guidance; Zetwerk's muted market debut
Infosys has lowered its FY27 revenue guidance despite a rise in Q2 profit. This and more in today’s ETtech Top 5.

Eternal vs Swiggy: How the numbers stack up against each other
In the recent quarter, Eternal's Blinkit achieved remarkable success with a net order value of Rs 20,940 crore, drastically outpacing Swiggy's Instamart, which reported Rs 6,553 crore. Meanwhile, Eternal's Zomato saw a healthy growth in net order value by 21.5%, compared to Swiggy's 17.7% increase. Swiggy is set to adopt an inventory model to boost profitability as both companies foresee ongoing growth in their delivery segments.

This Tata Group stock plunged 10% a day after rallying 19% post Q2 results. Do you own?
Tata Teleservices (Maharashtra) shares plunged on Friday, giving up some gains after rallying 19% in the previous session following its Q2 results. The stock fell to Rs 34.24 on the NSE. The company reported a net loss of Rs 59 crore in Q2 FY27, narrowing from Rs 321 crore a year earlier and Rs 72 crore in the previous quarter. Despite the improvement, the stock has declined over 30% in 2026 so far and 59% in three years.

Swiggy shares crash 14%, hit 52-week low after Q2 results. Here’s why Jefferies, Nomura, Bernstein cut target price
Swiggy Share Price: Swiggy experienced a notable decline in share prices after announcing a Rs 922 crore loss for the quarter. Revenue from operations rose 36% year-on-year to Rs 7,571 crore, indicating some growth potential. However, the company's adjusted EBITDA loss widened, raising concerns among investors regarding its financial health. Analysts have revised target prices downward, citing challenges in the quick commerce segment.

Rs 9,000 crore wiped out in a day: Why Swiggy investors are losing patience with Instamart
Swiggy shares plunged on Friday, wiping out around ₹9,000 crore in market value as widening Instamart losses overshadowed food delivery growth. Following Q2 results, brokerages cut their price targets, citing deteriorating quick-commerce profitability. Instamart’s adjusted EBITDA loss widened to ₹895 crore from ₹778 crore, while its contribution margin deteriorated to -1.4% despite 13.4% sequential growth in net order value.

Nuvoco Vistas Corp Q2 profit jumps 78% to Rs 65 crore on strong revenue
Nuvoco Vistas Corp achieved a consolidated profit growth of 78% year-on-year to Rs 65 crore. Revenue also increased by over 13% to Rs 2,790 crore during the September quarter. The company sold 4.7 million tonnes of cement, which was up 9% from the previous year. Nuvoco expects cement demand to rise after the monsoon season with upcoming government-led capex.

Swiggy narrows loss in Q2; eMudhra cofounder on what went wrong
Happy Friday! Swiggy reported a rise in revenue in Q2 FY27 while cutting its losses. This and more in today’s ETtech Morning Dispatch.

Blinkit, Instamart chart different paths to profitable growth
Eternal and Swiggy are adopting distinct strategies within the quick commerce and food delivery sectors. Eternal is ramping up Blinkit’s growth to achieve profitability, while Swiggy emphasizes the quality of its expansion. Through private-label investments and habit-forming efforts, Swiggy's Instamart aims to enhance customer engagement. Both companies project a robust 20% annual growth in food delivery as Blinkit and Instamart work to expand their reach.

Swiggy Q2 revenue jumps 36%; loss narrows to Rs 922 crore
The company’s food delivery gross order value (GOV) increased 17.7% year-on-year to Rs 10,054 crore, up 5.9% from the previous month. Swiggy said its food delivery platform, excluding budget meals app Toing, clocked more than 20% growth in September, with more than 20 million transacting users.

Swiggy CEO Sriharsha Majety says rival Blinkit has the stronger flywheel, aims to fix basics before expanding
He said Swiggy’s priority is a stable business with “the clearest line of sight to Ebitda zero,” and that it would not use its cash reserves to open new fronts simply because the money is available. “I think our first job is to build a stable, resilient business that has the clearest line of sight to EBITDA zero. The optionalities come after that,” he said on the call following the announcement of the company's September quarter results.

Swiggy to shift to inventory model starting Q3 FY27, eyes 80 bps Instamart margin boost
The transition is likely to improve its quick commerce arm Instamart’s contribution margin by around 80 basis points once fully implemented. It will also give the Bengaluru-based company better control over assortment, pricing, product availability, and day-to-day operations.

Swiggy’s India ownership shift could lift Instamart margins; Q2 loss widens to Rs 922 crore
Swiggy is transitioning to an India-owned structure to gain greater control over its Instamart operations and improve margins. The company aims to enhance profitability while managing competition from rival services like Blinkit and Zepto. Instamart's contribution margin is projected to improve, and overall growth is anticipated over the coming quarters. Swiggy's core food delivery business remains strong, showing significant growth and profitability.

Swiggy Q2 Results: Loss narrows YoY to Rs 922 crore; revenue jumps 36%
Swiggy Q2 Result: Food delivery and quick commerce company Swiggy Ltd on Thursday said its consolidated profit after tax narrowed to Rs 922 crore in the second quarter of FY27 from Rs 1,092 crore in the same quarter of last year. However, on a sequential basis, losses increased from Rs 792 crore posted in the preceding June quarter.

Blinkit sees no compelling case for expanding private labels, says Dhindsa
Albinder Dhindsa, CEO of Eternal, voiced skepticism regarding the potential for private labels to enhance profit margins. He emphasised that effective brand development mandates considerable investment in both marketing and product development, areas where Blinkit falls short.

Eternal, Swiggy expected to report strong Q2 growth; quick commerce profitability in focus
Eternal’s adjusted revenue is expected to rise 72-73% year on year to around Rs 24,000 crore, while Swiggy’s is projected to grow 34-36% to around Rs 7,900-8,000 crore, according to brokerage estimates.
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