ID FRESH FOOD
Amid layoff season, this Bengaluru company is paying employees to quit and start their own business and return back if things don't work out
Amid layoffs and voluntary buyout offers at global tech companies, Bengaluru-based iD Fresh Food is encouraging employees to quit and start their own businesses. CEO Musthafa PC's entrepreneurship policy offers a partially paid sabbatical, mentorship, access to the company's business network and an option to return if their ventures fail.
Is today Veterans Day? Chick-fil-A, Wendy's, Starbucks offer free meals and deals; do kids have school on November 11?
Veterans Day occurs annually on November 11 to honor military members and veterans in the United States. Many restaurants nationwide provide free meals and discounts to veterans and active-duty personnel. Offers include free drinks, entrees, and special vouchers at various dining establishments. Schools may close or hold activities, with policies differing across districts in Illinois. It is advisable for individuals to check local offerings and school schedules for specific details.
Free food for veterans on Veterans Day: Here's which restaurants are offering free meals, and which deals last beyond November 11
Veterans Day in 2026 will provide numerous free meals and discounts for veterans and active military personnel. Various restaurants such as Buffalo Wild Wings and Red Lobster will participate in these promotions. Some restaurants will offer additional rewards for future visits beyond the holiday. Veterans should bring ID and verify participation details with local restaurants before claiming offers. Overall, the initiative aims to honor military service with meaningful appreciation.
Premji Invest goes big on strategic output & tech
Premji Invest and Singularity AMC are likely to lead a $30-40 million round in Sanlayan at a valuation of about $200 million, according to the people. Separately, Premji Invest is in advanced talks to lead Hical’s first institutional funding round of $30-40 million, alongside TVS Capital.
‘Our life won’t stop if we don’t eat vada pav’: Tukaram Mundhe’s reply to schoolboy seeking its return to canteens goes viral
A video of Maharashtra FDA Commissioner Tukaram Mundhe responding to a schoolboy’s request to bring back vada pav in school canteens has gone viral on Instagram. Mundhe encouraged children to prioritise nutritious food and also cautioned against certain Chinese street food preparations. The exchange comes amid Maharashtra’s restrictions on foods high in fat, sugar and salt in school canteens and within 50 metres of school campuses.
Forget Bengaluru traffic, rent or weather. Chennai man points out 5 'small things' he loves about India's Silicon Valley
A Chennai-based migrant living in Bengaluru for 1.5 years shared five “small things” he loves about the city. His list includes neighbourhood parks, affordable and hygienic vegetarian food, easy connectivity to South Indian destinations, the 500 bus series and Bengaluru’s temples. While acknowledging the city’s traffic, garbage and other problems, he said these everyday conveniences often go unnoticed. His Reddit post aimed to “spread some positivity” about life in Bengaluru.
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Uthukuli Butter: How a small town in Tamil Nadu makes butter that can stay fresh for weeks without refrigeration, know how it is made
Uthukuli butter, hailing from Tamil Nadu, is a celebrated culinary delight crafted from buffalo milk. This butter boasts a unique taste profile and an impressive shelf life, all without any preservatives. The artisanal process involves carefully hand-churning rich cream from curdled buffalo milk, resulting in a product that retains high fat and low moisture levels. This time-honored treasure is deeply rooted in local dairy heritages and sustainable fodder practices.
Manika Plastech IPO allotment likely today: GMP signals 5% listing gain. Here’s how to check status
Manika Plastech is expected to finalise its IPO allotment today after the Rs 125.50 crore issue was subscribed 29.5 times. Its current GMP indicates a potential 5% listing gain ahead of the stock’s scheduled debut on September 21.
Chutney goes global: From Indian kitchens to Caribbean music and British supermarket shelves
Chutney has travelled far beyond Indian kitchens, evolving into music in the Caribbean, finding a place on British supermarket shelves and inspiring new packaged-food categories in India. From chutney soca and Salman Rushdie’s “chutnification” to mango jars, cheese boards and India’s growing ready-to-eat market, the condiment has become a global cultural and commercial phenomenon.
Coolie's son left school after failing Class 6; one teacher changed his life, leading him to IIM Bangalore and a Rs 681 crore business
PC Musthafa left school to work but later returned to education, studying engineering before earning an MBA. He eventually returned to India and co-founded iD Fresh Food with his cousins. The business began in a small kitchen making idli and dosa batter. Today, iD Fresh Food generates more than Rs 681 crore in annual revenue and operates across India as well as several international markets.
Bengaluru-based iD Fresh Food eyes ₹1,200-cr funding; Carlyle, Kedaara among suitors
iD Fresh Food is reportedly in talks with several private equity firms, including Carlyle and Kedaara, to raise approximately ₹1,200 crore. The funding round, potentially involving smaller cheques from high-net-worth individuals and family offices, is expected to value the company between ₹4,000-5,000 crore. Existing investors plan to sell only a small portion of their holdings.
iD Fresh gives Esops to 27 employees, aims to create 100 crore-patis in 3 years
Employee stock options are increasingly in demand as workforces seek to benefit from companies’ long-term growth. The press release said 54% of the Esop offered till date are to the junior management. Two of the recipients of the current round serve the company as driver and helper, it said.
World Idly Day: iD Fresh opens factory for a peek into its batter making
The company, backed by billionaire Azim Premji, kicked off the five-day live streaming campaign on the world idly day of March 30. Co-founded by first generation entrepreneur PC Musthafa, along with his cousins, iD operates what it calls the world’s largest batter factory in Bengaluru spread over 80,000 sq. ft.
iD Fresh raises Rs 507 Cr, Helion exits with 10x returns
Founded by PC Musthafa, Abdul Naser and his brothers in 2005, iD had secured US $5.2 million in Series A funding from Helion Ventures in 2014 and US$25 million from Premji Invest in 2017.
NewQuest, Premji invest Rs 507 crore in startup iD Fresh Food
Asia's leading PE firm NewQuest Capital Partner, along with the existing investor, PremjiInvest, invested Rs507 crore in iD Fresh Food—India’s leading fresh food startup.
iD Fresh Food eyes Rs 450 crore at Rs 2,000 crore valuation
The Azim Premji-backed company has started talks with private equity funds and a deal is expected to be signed by early November.
Campaign against idli-dosa batter: Azim Premji-backed iD Fresh Food moves cyber police, WhatsApp
“We condemn the spread of such malicious rumours and misinformation and have taken the legal route to rightfully tackle this issue,” the company said in a statement. The company, founded about 15 years ago by the first-generation entrepreneur PC Mustafa and four of his cousins, has also been backed by the venture fund, Helion Ventures.
iD Fresh Food files complaint with police, WhatsApp over misleading information
iD Fresh Food has been receiving social media forwards which carried “misleading and false information” alleging that it used animal extracts in its products. It denied what it called are “baseless allegations that are purely intended at maligning the brand"
iD Fresh Food CEO stresses on need for downtime, recharges with a game of soccer or online chess
P.C Musthafa said their company transformed from an offline entity to an online company in three days.
Bigbasket and iD Fresh Food join hands to launch ready-to-cook brand iD Fresho
This move comes as Azim Premji-backed iD fresh, known for its preservative-free instant foods, looks to widen its D2C market through Bigbasket’s large customer base.
iD Fresh launches trust shops to aid contactless delivery in Covid-19 hit areas
iD delivers its flagship idly and dosa batter, along with parota, paneer and filter coffee, to about 9000 households in Mumbai through trust shops.
Unibic hires for key leadership roles to grow in 2020
Unibic makes 36,000 tonnes of cookies per annum. Backed by private equity firm Peepul Capital, the company clocked sales growth of nearly 20% in the year ended December. About 45% of its earnings come from South of India and largely from major metros.
Azim Premji-backed ID Fresh Food enters US Market with South Indian Filter Coffee
ID, known for its idly, dosa and vada batter, registered filter coffee decoction sales worth Rs 6 crore in India, UAE and US between September 2018 and March 2019.
When breakfast was a luxury for PC Musthafa, iD Fresh Food founder
He grew up in a remote village in Kerala, where he often took up odd jobs for some extra cash.
‘Opportunity is everywhere, you need common sense to spot it’
The company, which serves 1 million idlis a day and aims to raise that to 10 million a day in three years, has a turnover of Rs 150 crore.
iD Fresh Foods partners with Nilgiri Dairy Farm to produce dairy products
iD entered four more cities— Coimbatore, Cochin, Palakkad, Trichur—in July, bringing its total presence to 14 cities.
Ready-to-cook food firm iD all set to launch new products like vada, paneer
Today, Musthafa sells about 50,000 kg of batter daily. The batter is produced at four plants and sold across nine cities including Dubai and Abu Dhabi.
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