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    HEALTH TECH PLATFORM

    Drugmakers tap China AI app boom to reach doctors as crackdown upends marketing

    As scrutiny intensifies, Chinese pharmaceutical companies are shifting gears toward digital marketing initiatives. Traditional face-to-face communications are waning, prompting the industry to embrace AI-fueled applications for connecting with healthcare providers. These tools facilitate compliant relationships, sparking partnerships among health-tech firms to disseminate clinical information through digital channels. This marks a pivotal change in marketing dynamics within the pharmaceutical landscape.

    Is your HR strategy creating measurable impact? This could be the time to get it recognised

    The Economic Times HR Excellence Awards 2027 shine a light on exemplary HR practices within various organizations, teams, and leaders. Encompassing 42 categories, the awards highlight significant accomplishments in realms like HR transformation, talent acquisition, employee experience, and workplace culture, showcasing how effective people strategies can directly enhance business performance.

    From lab to farm: How Proximal Soilsens is developing a ‘glucometer’ for soil testing

    Developed over nearly a decade of research at IIT Bombay, Proximal Soilsens’s patented NutriSense X aims to make laboratory-grade soil testing portable, faster and accessible. The device tests multiple soil parameters in seconds, without requiring electricity or elaborate laboratory infrastructure.

    India’s product landscape is changing: Which products are setting the benchmark across technology, finance, and consumer markets?

    The ET Product of the Year Awards 2026 showcase India's rapidly growing product ecosystem by honoring groundbreaking innovations across diverse sectors such as enterprise technology, financial services, and consumer markets. These awards place emphasis on products that have made a significant market impact, gained customer adoption, and demonstrated exceptional innovation, motivating companies to present their tangible successes and contributions to the industry.

    Ode to a compassionate algorithm: Philanthropists are backing AI for public good

    From Flipkart’s Binny Bansal to Chrys Capital’s Ashish Dhawan and Karishma Sanghvi of Sun Pharma, a growing number of entrepreneurs are writing cheques for AI that can diagnose diseases, empower teachers, modernise courts and strengthen public services, betting that the technology can create social returns as significant as commercial ones.

    US polls hit tech stocks; Qcomm’s Dhanteras gold rush

    US technology stocks took a major beating days after the Democratic Party took control of both chambers of the Congress. This and more in today’s ETtech Top 5.

    The Economic Times
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