HARLEY DAVIDSON TARIFFS
Research: Navigating the Business Risks of Changing Pro-America Sentiment
U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal. A new study analyzing 5,355 companies over twenty years found that pro-America marketing has increasingly shifted from pride-based patriotism to grievance-fueled, us‑versus‑them nationalism. While this can create upsides—new customers, loyalty, pricing power—it also exposes companies to narrative capture, boycotts, and legal scrutiny. To avoid risk, companies must examine their exposure along two axes: domestic embeddedness and symbolic intensity. Leaders must align operations and symbolism, set clear guardrails, and proactively manage meaning drift before others define their loyalties.
US Trade Representative Greer jokes Piyush Goyal is 'trade minister for life' as G20 trade talks open in Milwaukee
US Trade Representative Jamieson Greer opened a two-day G20 trade ministers' meeting in Milwaukee addressing key issues. During the event, Greer emphasized the need to rethink global trade governance and identified four pressing priorities. Union Commerce and Industry Minister Piyush Goyal participated actively, promoting India's position on trade agreements alongside his counterparts. The discussions included initiatives concerning steel overcapacity, forced labour, and the Most-Favoured-Nation principle.
Harley-Davidson’s credit ratings get cut to junk by S&P
S&P Global Ratings downgraded Harley-Davidson's credit to junk status on Wednesday. The company's strategy to sell lower-cost motorcycles will pressure profitability for some time. Analysts estimate margins will be around five to six percent in 2026. Restructuring expenses and tariff costs also face near-term profitability pressures.
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
Harley-Davidson is launching a new plan called 'Back to the Bricks'. This strategy focuses on making more affordable motorcycles and strengthening its dealer network. The company aims for significant profit growth and cost reductions by 2027. New models like the Sprint and revived Sportster are planned. This move comes as economic pressures affect consumer spending on big-ticket items.
Zero-duty access for 800-1,600 cc US bikes under trade pact; to benefit Harley-Davidson: Official
India will offer zero-duty access to American motorcycle manufacturers for bikes with engines of 800cc and above. This move is part of an interim trade pact with the US, expected by mid-March. The agreement also includes duty concessions on US cars. The US will reciprocate by removing tariffs on some Indian auto parts.
Harley-Davidson bikes to get cheaper in India under US trade deal; impact on Hero JV unlikely
India has agreed to scrap import duties on fully-built imported Harley-Davidson motorcycles with engine capacities exceeding 800cc as part of an interim trade pact with the US. This move, a long-standing demand from President Trump, aims to address American concerns regarding high tariffs on its goods entering India.
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Harley-Davidson in talks to sell stake in financing unit: Report
Harley-Davidson is reportedly negotiating with Pacific Investment Management Co and KKR & Co to divest a portion of its financing arm and existing motorcycle loan portfolio in a transaction valued at $5 billion. The potential deal, aimed at bolstering the motorcycle maker amid weak sales, could be finalized within weeks, although details remain subject to change.
Will Harley-Davidson roar in full range in India again on Trump's reciprocal tariffs?
US President Trump's push for reciprocal tariffs may boost Harley-Davidson's presence in India. Recently, India's budget cut import duties on premium bikes. Harley-Davidson, which partnered with Hero MotoCorp, aims to expand its model lineup. India's relaxed policies have eased Harley's entry, and the companies plan to introduce new Harley-Davidson trims and an all-new bike.
More room for vroom: Imported bikes to cost less
Premium motorcycles from brands like Harley-Davidson, Triumph, and Suzuki will become cheaper in India due to the government's decision to reduce basic customs duties by 5-20%. This move addresses a long-standing demand from the US, highlighted by Donald Trump, who had criticized India's tariff policies, especially regarding Harley-Davidson's imports.
Hero MotoCorp, Harley-Davidson extend India partnership
The extended partnership would be applicable to domestic and select international markets though the two companies did not elaborate on which international markets would get covered. The scope of the extended partnership will include contract manufacturing and development of a new motor cycle.
After X-440, Hero and Harley-Davidson may bring more US models to India
Hero MotoCorp and Harley-Davidson Inc are expanding their India partnership. Hero is the third-largest seller in the premium segment after Bajaj Auto and Royal Enfield. Niranjan Gupta, CEO of Hero MotoCorp, highlights the growing market for roadsters.
Harley-Davidson may make in India to sell globally, says CEO Jochen Zeitz
Jochen Zeitz, on his first visit to India after taking over as Harley-Davidson CEO, said the company's immediate priority, however, is to strengthen local sales with the HD X440, the bike Harley co-created with Hero. "We were manufacturing our 750cc also for the international market (here), so I am not ruling that out," Zeitz said, referring to India's export potential for the company.
Harley-Davidson banks on Hero MotoCorp partnership to push premium bike sales in India
Harley-Davidson plans to sell locally-produced premium bikes in India in partnership with Hero MotoCorp. The move comes as India imposes a 50% customs duty on imported fully built up bikes, hindering sales of Harley-Davidson's imported bikes. Harley-Davidson had announced to discontinue sales and manufacturing operations in India in September 2020.
Harley to ride out of India as part of global recast plan
US motorcycle manufacturer Harley-Davidson announced it will stop making and selling its bikes in India as part of a global restructuring plan.
Bid you bike-bike, Harley-Davidson
No more worries about ‘unacceptable’ import duties on the iconic motorcycle.
View: A case for lowering customs duty on Harley Davidson motorcycles
Tariffs on Harleys must be halved further, the same as the applied customs duty on fully imported CVs.
50% tariff on US motorcycles by India unacceptable, says Donald Trump
Trump said the United States, under his leadership, is a country that can no longer be fooled.
Trump again goes after India on trade, says it slaps 'big tariffs' on American products
Trump has repeatedly said India is a "tariff king" and imposes "tremendously high" tariffs on American goods.
Harley roots for free and fair trade policies
India MD Sajeev Rajasekharan says company will stick to the ‘rule of the land’ to do business.
Donald Trump backs Harley-Davidson boycott amidst tariff row
The company said in June it would shift some motorcycle production away from the US to avoid the "substantial" burden of European Union tariffs.
US wooing other motorcycle firms, tweets Trump amid Harley spat
Trump has threatened to impose higher taxes on the Milwaukee-based manufacturer in retaliation for its decision to shift some production out of US.
Harley-Davidson will take 'big hit' for moving some production overseas: Donald Trump
Trump cautioned against Harley-Davidson moving overseas, saying, "I think that Harley is an American bike. It's an American motorcycle and they should build them in this country."
Donald Trump says Harley move abroad would be ‘beginning of the end’
The high-profile spat pits the president against one of the best-known manufacturers in Wisconsin, a state of high political importance to Republicans.
Harley-Davidson move shows US facing 'consequences' of tariffs: European Union
The iconic motorcycle brand recently announced its plans to shift some of the production overseas against the imposition of steep import tariffs by the EU.
Harley-Davidson moving some production overseas; Donald Trump 'surprised'
Harley-Davidson said that shifting targeted production from the US to international facilities could take at least nine to 18 months to be fully completed.
Important that India makes efforts to lower tariff, non-tariff barriers: US
The spokesperson was responding to a question on Trump's recent statement with regard to high import tariffs on motorcycles to India, which he said is "unfair".
Trump slams India for high import tariffs on Harley-Davidson
Trump, during a discussion with members of the Congress over steel industry, also threatened to increase the tariff on import of Indian motorcycles to the US.
Harley Davidson a threat to Donald Trump-Narendra Modi bonhomie?
Director of White House National Trade Council has raised an issue about India's tariffs imposed on the popular American Harley Davidson motorcycles.
India should lower tariffs on Harleys for foreign investment: White House
India imposes a 100-per cent import duty on the motor bikes, popular for a style of customisation that gave rise to the chopper motorcycle style.
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