HARISH BIJOOR
Chinese smartphone companies reboot as rivals creep up the screen
Experts feel that this is also a good time for new entrants such as Nothing and Google to get a foothold with relatively lower entry barriers as compared to other markets. Increased scrutiny by Indian authorities and tepid demand for higher volume smartphones costing less than Rs 10,000, where Chinese brands have a major presence, has seen the combined share of these products drop to 61% in Q2 2023 from their peak of 77% in Q1 2020.
Not just on field, Suryakumar Yadav hits it out of the park in endorsements too
The explosive 32-year-old batter, who become the top scorer in T20 international matches for 2022 with over 1,000 runs as of Tuesday, has seen his endorsement fee jump over threefold from Rs 20 lakh a day pre-IPL, to ₹65-70 lakh now, confirmed RISE Worldwide, the Reliance-owned talent management firm which manages his commercial interests.
Desi companies target Coke, Heineken
While R S Sodhi, MD at Gujarat Cooperative Milk Marketing Federation (GCMMF) tweeted an ad with the Amul girl that said “Not bottling one’s feelings”, Pidilite the maker of adhesive brand Fevicol, put out a cheeky one with two bottles of Fevicol on a table that said, “Na bottle hategi, na valuation ghategi” (the bottles cannot be removed, nor the valuation will dip).
High on nationalism: It's 'Chak De India' for homegrown automakers
“All brands live within an ecosystem and brands believe that if they wear nationalism on their sleeves, it rubs off on the consumer,” said Harish Bijoor, a brand strategy expert and founder of Harish Bijoor Consults.
Planned Sebi cap on royalty to benefit responsible, big companies: Harish Bijoor
That could be a good move though it does not benefit anyone too much, says the brand expert.
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Budget not going to impact FMCG category: Harish Bijoor
Branded FMCG cos from bottom to top of the pyramid, will see a great degree of resurgence, says Bijoor.
Too many discounts may be spoiling retail sustainability: Harish Bijoor
There is a clear divide between urban consumption and rural consumption, says Bijoor.
Why snack-major Balaji Wafers opted for a startup ad agency?
Starting in 1982, the Balaji empire has been a family enterprise and the support team are not the sort who drift from job to job.
Flipkart on rebranding route to get next 100 million customers
The company will continue to drive more usage among the existing 100 million users, who are present in metros and tier-I markets.
IITs looking to end startup hiring woes
The placement heads will discuss, among other things, the slotting of startups, which ones to invite and which to refuse during campus interviews.
Anil Kumble, India Inc bosses grace ET's Best Brands Awards
ET Edge, an Economic Times Initiative, in collaboration with Nielsen held the first edition of ‘The Economic Times Best Brands 2014’ last week.
Flipkart gets an offline retail push from employee feedback
Flipkart opened its first brick-and-mortar store called ‘Fliptomania’ in Bangalore after employees called for company-branded products on ‘sticker’.
Tata Tele to use DoCoMo name for a year after split
Tatas have reached an understanding with NTT DoCo-Mo to use the brand name for GSM services for at least a year after the Japanese co exits the joint venture.
PR, ad majors roped in for Rahul Gandhi's Rs 500 crore blitz
Rahul Gandhi roped in public relations agency Genesis Burson-Marsteller & Japanese advertising firm Dentsu which are expected to create a campaign that will consist of short films & print ads.
Research firms assist parties in deciding candidates and finalizing strategies for polls
Earlier, the job of selecting candidates was then left to the screening committee of the states and the central election committee.
P&G files complaint against HUL's latest Rin advertisement
According to sources, P&G today filed a complaint against HUL with ASCI stating that "the advertisement is derogatory to Tide".
Coca-Cola cuts prices, Pepsi may follow suit
In a move that may trigger a price war in competitive cola space, Coca-Cola has decided to reduce prices for its 200ml returnable glass bottle just in time for the summer season.
Brand Apple that people crave to own
In India, Apple started taking baby steps with the launch of the iMac. Then came the iPhone which brought some momentum.
Darjeeling organic tea in demand in US, UK
Premium organic tea from Darjeeling, considered the finest on earth with shelf space in the US and UK coffee retailers such as Starbucks, Whittard of Chelsea and Peet’s Coffee & Tea, is making grounds in new markets like Germany, Russia, Japan, China and the UAE.
Get ready to pay more for your cup of tea
Tea drinkers may have to shell out more for their cuppa even for the end season varieties as prices are ruling high at this time of the year.
Brand Rahman scores big too
By becoming the first Indian to win a Golden Globe for the best original music score for Slumdog Millionaire, AR Rahman, already one of India’s best-known composers, has just made history.
Will financial stimulus boost consumption?
Around 65% of services are dependent on petrol/diesel. Marketers are bound to look at their costing and pass it on to consumers. India battles crisis | Stimulus package
CII to hold conference on sourcing
Confederation of Indian Industry, Northern Region is organising a Conference on 'Sourcing: India Emerging as a Global Sourcing Hub' on August 8 here.
Indian cafes can grow five times
Even as the world’s biggest coffee-cafe chain with around 11,000 outlets is closing down 600 underperforming ones in the USA, an industry analyst says that the situation in India is quite the reverse.
Canara Bank plans image makeover
Canara Bank, which recently turned 100, is in for a brand makeover.
Retail boom to give stiff competition to IT
After the IT sector, Brand India is tipped to hit the big time on the retail turf. Brand gurus like Harish Bijoor feel the rise of domestic retail majors and entry of global biggies like Wal-Mart will bring India much more global prominence than it has achieved in the IT turf.
India Inc joins summer gold rush
This summer, marketers - from budget airlines and travel agents to cola biggies - are set to have a blast.
Flavour of competition at Asian coffee conference
Co-opetition, or competition with a co-operative orientation, was the flavour brewed at the just concluded 12th Asian International Coffee Conference by conference chairman Harish Bijoor.
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