GOOGLE ONDC
Be agent provocateur: India's internet needs an AI makeover
As India's digital ecosystem experiences rapid transformation, it is imperative to enhance support for the growing presence of AI agents in business and services. By tackling the obstacles within the navigational framework, costs for these agents can be significantly lowered. Revamping e-commerce catalogs and improving data availability will optimize purchase processes.
ONDC raises Rs 220 crore from Zoho, Uber, Paytm, BSE; eyes additional capital
While Zoho Corporation has invested Rs 70 crore as a part of this round, Uber and Paytm have invested Rs 60 crore each. BSE Technologies has injected Rs 30 crore into the government-backed digital commerce entity.
ONDC retail order numbers decline as financial incentives fade
ONDC initially provided financial incentives to onboard sellers, drive transactions, and fund customer discounts and offers. However, it has been gradually reducing this assistance over the past few months, with the monthly incentive cap dropping from Rs 3 crore in July to around Rs 30 lakh now.
Plotch becomes first technology platform to process over 10 million transactions on ONDC Network using AI
Plotch's client roster includes Snapdeal, Ola, Meesho, and Bluestar and it has witnessed a 1000 times increase in transaction volume over the last two years. It is projected that while food, grocery, and fashion currently dominate the retail orders on ONDC, other categories like home and electronics are expected to see significant growth in the coming months.
Metro ticket bookings in Google Maps is now going live in Kochi and Chennai
Google announced a collaboration last December with the government-backed Open Network for Digital Commerce (ONDC) and Namma Yatri to streamline the public transport experience on Google Maps
$250K funding for ONDC hackathon topper firms
The Build for Bharat initiative was started in New Delhi in December last year in collaboration with the government’s Startup India platform, Google Cloud India, Antler in India, Protean and Paytm. It was organised in more than 50 cities with experts, leaders, venture capitalists and incubators onboard.
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BHIM looks to bulk up with ONDC to take on digital payment heavyweights
NPCI-built app to foray into ecommerce space via separate division. Despite marketing challenges, BHIM aims to improve user experience through partnerships and new initiatives like BHIM 2.0.

Kochi Metro Rail joins ONDC following Chennai Metro
Customers can purchase their metro tickets currently from Yatri, Paytm, Rapido, redBus and PhonePe apps. ONDC integrates Kochi Metro Rail, with 53.41% orders in March. Annual transactions exceed 41.2 million. Commuters can buy tickets via Yatri, Paytm, Rapido, and redBus starting April 4. T Koshy aims for an open network ecosystem.

Is ONDC’s gamble paying off?
The ambitious project has gained visible traction through the past year. But what are the challenges that must be addressed before it truly democratises web commerce?

CPAAS space: Tanla Platforms unveil solutions for ONDC sellers
Tanla Platforms launches solutions for ONDC sellers to use WhatsApp as a storefront, partners with Truecaller for business messaging, and offers RCS-based communication. The solutions enable conversational commerce and rich media messaging, benefiting businesses across various sectors.

Indian firms for ‘ONDC of App Store’ to break free from tech’s ‘walled garden’
Industry executives and Indian developers are batting for an ONDC of the App Store to take on Big Tech companies. But they are of the view that while this is a long-term solution, some interim measures need to be taken.

Google Maps, ONDC, Namma Yatri tie up to provide seamless mobility experience
ONDC may include long-distance trains and flights in time to come, its managing director and chief executive officer T Koshy said.

More than 20 ecommerce firms adopt Google Cloud-ONDC’s Open Commerce solution
Google Cloud’s Vertex AI platform will enable buyers and sellers to transact via voice commands in regional languages, automatically translate catalogues, and complete the buying journey without typing.

ETtech Interview | Google learning to build for the world by building in India: Cloud chief Thomas Kurian
Google Cloud has made an aggressive push into the country over the past few years, especially under Kerala-born Kurien, who is going to complete five years as chief of Google Cloud that competes with Microsoft and Amazon Web Services for business.

India's digital advertising revenue is on a rise
In India, e-commerce search is becoming more popular than general search engines for digital advertising spend, with Amazon benefitting more. E-commerce provides advertisers with more focused insights into customer behaviour than other platforms.

Crisis deepens at Dunzo as it further delays staff salaries; Indian investors double down on Big Tech stocks
Dunzo told employees that it understands the delay in salaries is ‘very difficult’ and that the firm appreciates the patience.

Google I/O Regional Connect: Tech giant open-sources Indian speech data, location info
Google unveiled a slate of AI tools and technologies for India to support innovation among local developers during its's first-ever Google I/O connect for developers in India in Bengaluru on Wednesday.

Google to launch accelerator programme for ONDC
Grannis was speaking on the sidelines of the Google I/O Connect, a first such developers conference in Bengaluru by the company on Wednesday.

Plotch partners with Google Cloud to help ONDC network integration
Called Nodebox, the solution is powered by Google Cloud’s open source solution and bundled with Google Cloud infrastructure.

Google sets billing option deadline; Flipkart head of new biz Adarsh Menon quits
Despite an ongoing legal tussle with startup body Alliance of Digital India Foundation, Google has asked Indian app developers to adopt one of its three billing options, failing which it warned that apps may be removed from the Play Store. This and more in today’s ETtech Top 5

ONDC has potential to dilute market concentration
Platform fees for food delivery using ONDC are being reported at a fifth of those charged by the market leaders. This is a considerable reduction in the cost of intermediation. This also holds out the potential to break the dominance of Swiggy and Zomato, and eventually even that of retail platforms like Amazon and Flipkart.

Over 9,000 startup jobs slashed between Jan-March; betting, gambling apps advertise despite ban
Layoffs in the startup and tech ecosystem have continued into 2023, according to data from recruitment platform Careernet. The situation might not get better any time soon. This and more in today’s Morning Dispatch.

For small stores to be big e-league
UPI has, however, exposed the limitations of technology to improve competition. The platform is overwhelmingly dominated by PhonePe and Google Pay despite regulators seeking enhanced competition. ONDC, too, requires supporting regulation to break market silos. By itself, it has the potential to democratise ecommerce. But liabilities need to be apportioned judiciously along the value chain.

More than 7.6K rides availed by commuters on Kochi Open Mobility Network
This is of significance because KOMN is now going to be integrated with the government-backed Open Network for Digital Commerce (ONDC) where users can avail commuting options in addition to buying groceries, food, and beverages on the network.

SoftBank, Sequoia, other VCs push ONDC to portfolio firms
The Indian Venture Capital Association (IVCA) also recently held a meeting with the ONDC team to understand how various startups could collaborate on the network.

ONDC sets up industry working groups to create building blocks for base network
The ONDC initiative aims to offer a fair playing field for e-commerce organisations and there is a need to offer sellers and customers the best price for products, he said.

ETtech Explainer | ONDC: India's bid to break ecommerce monopolies
The network, which aims to democratise ecommerce by putting more kiranas and unorganised retailers online, was launched as a test in Bengaluru and four other cities, with plans to expand to 100 locations across the country by August.

Google is in talks to join govt’s open etail network
At present, Google's talks are “exploratory” and have spanned across different businesses within Google including search and payments, according to one person cited above who said, “there is a definite interest” in engaging with the ecommerce network.

We will be able to launch beta version of Open Network for Digital Commerce in few months: Goyal
It will enable buyers and sellers to be digitally visible and transact through an open network, no matter what platform/ application they use.
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