GOOGLE ADTECH
SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion
Independent advertising technology platforms are set to leverage SDKs to dominate the $400 billion in-app advertising market. Growth in this sector is characterized by a shift from traditional web-based advertising methods to SDK-driven strategies. Key companies like AppLovin and InMobi have established extensive SDK footprints, enhancing their competitive advantage. As AI products scale, the importance of advertising will increase to cover operational costs.
Google offers EU to change adtech policy, no divestment
Google has proposed changes to its online advertising technology to address EU antitrust concerns. The tech giant is offering concessions to publishers and advertisers. This move aims to avoid a forced sale of its ad exchange business. Regulators are scrutinizing Google's dominance in the digital ad market. The company's proposal mirrors one made in the US.
Google readies EU offer after $3.5 billion fine, skips full split
The offer, due by early November, will avoid a complete sale of Google’s Ad Manager — the AdX exchange and DoubleClick for Publishers — according to people familiar with the matter. The filing deadline could still slip, they added.
Google hit with $3.5 billion fine from European Union in ad-tech antitrust case
The European Union has fined Google €2.95 billion for violating competition rules by favoring its own digital advertising services. The EU demands Google end its anti-competitive practices and address conflicts of interest within its ad tech business. Google disputes the decision, arguing it will harm European businesses.
Google adtech fine on hold as EU awaits lower US car duties, sources say
EU antitrust regulators delayed fining Google over adtech practices while awaiting a US-EU trade deal on car tariffs. The fine, expected soon, was postponed amid political sensitivity, with concerns about independence of enforcement.
Google set to face modest EU antitrust fine in adtech investigation, sources say
The decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Council that subsequently led to charges in 2023 that Google allegedly favours its own advertising services over rivals.
- Go To Page 1
CCI orders probe into Google’s practices in online display ad market
The order dated August 1 comes on a day when the regulator, in a separate matter, granted relief to Google and closed a case pertaining to its alleged abuse of dominance in the online search advertising services market through Google Ads Policies.
CCI refuses probe into start-up body’s complaint against Google’s online search ad services
The start-up body had essentially challenged Google's alleged dominant position and "purportedly abusive behaviour" in the online search advertisement and online display advertisement markets.
Canada accuses Google of creating an adtech monopoly
Canada's competition authority has accused Google of abusing its online advertising tools to create a monopoly. They have filed a complaint to force Google to sell two advertising technology services. The authority alleges Google's practices prevent competition. They seek to fine Google up to 3% of its worldwide revenues and stop anti-competitive conduct.
Google offered to sell advertising marketplace AdX in EU antitrust probe
The European Commission last year charged Google with favouring its own advertising services, opening its fourth case against the world's most popular search engine and targeting a highly lucrative business.
EU break-up order to Google unlikely for now
European Union regulators are due to issue a decision in the coming months after antitrust chief Margrethe Vestager last year threatened to break up Google's lucrative adtech business.
Google abusing power over website ads, UK regulator says
The Competition and Markets Authority (CMA) said it believed Google was using anti-competitive practices in open display ad tech through the preference of its own ad exchange, which could be harming thousands of British publishers and advertisers. Google said it disagreed with the CMA's view and would respond accordingly.
Tribunal rules $17 billion UK adtech lawsuit against Google can go ahead
The lawsuit, which seeks damages on behalf of publishers of websites and apps based in the United Kingdom, is the latest case to focus on the search giant's business practices.
Google fights $17 billion UK lawsuit over adtech practices
The lawsuit seeks damages of up to 13.6 billion pounds ($16.9 billion) on behalf of publishers of websites and apps based in the United Kingdom, who say they have suffered losses due to Google's allegedly anticompetitive behaviour.
US Senate panel urges treasury department to make tech firms comply with sanctions
Democratic US senator Mark Warner, who heads the Senate Intelligence Committee, wrote a letter to treasury secretary Janet Yellen in which he said the treasury department was failing to "ensure sanctions compliance in digital advertising markets."
EU antitrust chief Margrethe Vestager meets Apple, Alphabet, and Qualcomm chiefs
Last week, Vestager's communications adviser said she would speak to chief executives of Apple, Alphabet, Broadcom and Nvidia in the United States, focusing on European digital regulation including the Digital Markets Act (DMA) and competition policy.
Google against potential EU break-up order, says not proportionate
Alphabet's Google on Friday criticised a potential order from EU antitrust regulators to sell part of its lucrative adtech business, saying it was disproportionate or not right for its advertising partners.
Google faces EU break-up order over anti-competitive adtech practices
Alphabet's Google may have to sell part of its lucrative adtech business to address concerns about anti-competitive practices, EU regulators said on Wednesday, threatening the company with its harshest regulatory penalty to date.
EU says Google abused dominant positions in online ads
Google issued an immediate statement with its vice president for global ads, Dan Taylor, saying "we disagree" with the commission's announcement "and we will respond accordingly".
Google faces claim from UK publishers over online advertising
The class action claim was filed at the Competition Appeal tribunal on behalf of 130,000 businesses publishing around 1.75 million website and apps in Britain, law firms Humphries Kerstetter and Geradin Partners said in a statement.
Google faces EU antitrust charges over its adtech business: report
Google could avert the charges by offering more concessions to settle the investigation. Some companies prefer to see the precise regulatory concerns before proposing remedies tailored to these.
Google faces $25 billion claims in UK, Dutch Courts on Adtech norms
Google criticised the imminent lawsuits, saying that it works constructively with publishers across Europe. "This lawsuit is speculative and opportunistic. When we receive the complaint, we'll fight it vigorously," a spokesperson said.
Centre aims to make Big Tech pay for using content from news publishers
The Indian government is planning to make Big Tech firms pay publishers for using their content on their respective platforms.
EU investigates Google's conduct in digital adtech sector
The European Commission said Tuesday that it has opened a formal investigation into whether Google violated the bloc's competition rules by favouring its own online display advertising technology services at the expense of rival publishers
Google's adtech business set to face formal EU probe by year-end
An EU probe would focus on Google's position vis-a-vis advertisers, publishers, intermediaries and rivals
InMobi prepares for Nasdaq listing, to seek $15 billion valuation
A successful listing for the adtech firm will mark a first for the Indian tech startup community and could deliver hefty returns for Masayoshi Son-led Softbank
InMobi Group explores an IPO for its adtech business
InMobi founder Naveen Tewari said the public markets, which were earlier bearish on the adtech industry, have turned bullish in the last 12-18 months.
Google, adtech firms targets of fresh EU privacy complaints
Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process.
Adtech startup AdPushup raises an undisclosed amount in Series A funding
AdPushup has entered into a strategic partnership with Geniee, aimed at extending services to Japan and other parts of Southeast Asia.
Load More
