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    FORMULA 1 AUDIENCE IN INDIA

    Lights, camera... microdrama! Big showmen hooked on new gig in town

    India's microdrama industry is experiencing significant growth, attracting investments from major entertainment companies and creators. Aamir Khan Productions and Excel Entertainment are launching a microdrama venture to produce high-quality content. Partnerships with creators and telecom companies will enhance the platform's offerings as the market expands. Despite challenges in monetization and audience retention, viewership for microdramas continues to rise steadily.

    Ramayana: Rise of a Legend box office day 8 collection: Ranbir Kapoor, Yash-starrer beats Pushpa 2, enters Rs 600 crore club in India

    Ramayana Part 1, directed by Nitesh Tiwari, is performing well at the box office and nearing major earnings. The film has collected Rs 2.91 crore net on its eighth day in India across multiple language versions. It has reached a total India net collection of Rs 514.01 crore.

    Secure exclusive visibility for B2B launches, new fund offers and rebrands

    An ET Roadblock gives one advertiser exclusive share of voice across The Economic Times on desktop, mobile web and the ET app. See how it works, what ET reports from past campaigns, who it suits and how to plan your own.

    Instagram’s 90-minute video bet could soon take it into direct confrontation with YouTube

    Instagram is testing videos of up to 90 minutes with select creators in the US and Brazil as it looks to expand beyond short-form content and compete with YouTube and OTT platforms for viewers and advertising budgets. The move could bring podcasts, comedy specials and episodic shows to the platform, with creators using Reels to attract viewers to longer videos. Instagram is also working on a TV version of Reels to tap into connected TV (CTV) audiences. No India launch timeline has been announced.

    Diljit Dosanjh returns to Coachella 2027 lineup: Punjabi artist to have bigger appearance this time alongside Dua Lipa, SZA, Madonna and others

    Diljit Dosanjh is set to take the stage at Coachella 2027, sharing the spotlight with global sensations Dua Lipa and Madonna. This moment signifies a pivotal advancement for Punjabi music on the international platform. Following his impressive debut in 2023, Diljit is gaining momentum and elevating the profile of Punjabi music worldwide as he prepares for this significant performance.

    Ramayana builds a stronger domestic bridge amid global push

    Ramayana: Part 1 has earned ₹403.9 crore in India and ₹260 crore overseas in its first six days, despite a much wider international release. Trade experts attribute its limited appeal in Western markets to cultural unfamiliarity, simplified storytelling and a lack of emotional depth, while competition from established franchises adds pressure.

    The Economic Times
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