FASHION DISCOVERY
Quick commerce emerges beyond Diwali shopping panic to breathe on the necks of e-commerce giants
Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during the festive season. Quick-commerce is projected to account for a larger share of online retail, boosting convenience for consumers. The demand for immediate shopping solutions is prompting a shift in purchasing behaviours.
Stop AI from Eroding Your Brand
Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”—the trust, relevance, and consistency lost when products, experiences, and decisions drift away from customer expectations—are significantly more likely to outperform their peers. Drawing on a benchmark of 60 companies and lessons from Bose’s digital transformation, the lessons here are that managing brand debt should become an enterprise-wide priority rather than a marketing exercise. As AI increasingly shapes customer interactions, companies that manage brand debt deliberately will be better positioned to strengthen trust, sustain growth, and preserve competitive advantage
Gen Z rewrites festive gifting with AI-assisted picks, artisanal hampers and self-gifting
Gen Zers are embracing self-gifting while shopping for family and friends. Personalised gifts reflecting interests and lifestyles are becoming the norm during festivals. There is an increasing focus on supporting small businesses and understanding product provenance.
Karwa Chauth gift ideas for wife: Want to make her feel special? Check 12 thoughtful presents that go beyond flowers and chocolates
Karwa Chauth Gift Ideas: Looking for the perfect Karwa Chauth gift for your wife? From personalised jewellery and skincare hampers to romantic dinners, thoughtful keepsakes and weekend getaways, there are plenty of ways to make the occasion special. Whether you prefer a meaningful handmade present or a practical gift she can use every day, these unique Karwa Chauth gift ideas can help you choose something she will cherish.
IKEA sells Indian steel thali for Rs 760; Harsh Goenka jokes next they will call belan a ‘aerodynamic dough-flattening wand’ and price it at Rs 4,500
From Kolhapuri chappals and dupattas to stainless-steel plates, Harsh Goenka has taken a satirical swipe at the trend of presenting familiar Indian essentials as premium lifestyle products. The latest discussion began after US influencer Amanda Monsen showcased IKEA plates as “chic chrome plates”, with the products reportedly priced at around Rs 760 each.
Reel deal: The next big thing in online shopping is playing on your screen
E-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide a new shopping experience, combining entertainment with direct purchasing options. Consumers in tier 2 cities are particularly benefiting from this innovative approach to shopping. Companies like Amazon, Flipkart, and Myntra are adopting these technologies to boost sales. This shift may result in a significant increase in online shoppers in the coming years.
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Glance to be integrated by default on Android TVs in US, India, Japan in partnership with Google
Under the collaboration, Glance will transform idle TV screens into interactive shoppable storefronts across fashion, travel, food, wellness, and other lifestyle categories.
Karwa Chauth Gift Ideas 2026: 25 Gifts for Wife, Husband and In-Laws Under ₹1,000 to ₹10,000
Karwa Chauth Gift Ideas 2026: Looking for a thoughtful Karwa Chauth gift for your wife, husband or in-laws? From jewellery, perfumes and watches to personalised keepsakes, festive hampers and dining experiences, there are plenty of options across budgets. Whether you want a small token of affection under ₹1,000 or a special present worth up to ₹10,000, here are 25 Karwa Chauth gift ideas for different relationships, preferences and budgets.
CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metros
CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and smart shoppers stacking savings helped drive the surge, as fashion and electronics outpaced mobiles.
Meesho shares surge 5% as strong festive sales, Q2 biz update boost sentiment. Should you buy?
Meesho shares rallied as much as 5% after the company reported a 75% year-on-year jump in Day 1 orders during its Mega Blockbuster Sale 2026. Orders on Meesho Mall surged over 200%, while creator-led commerce grew 3.7 times. Meanwhile, Nomura initiated coverage with a Reduce rating, citing rising competition, while UBS raised its target price by 24% to Rs 260.
E-commerce firms turn to AI to solve for Bharat during festive sales
From spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is doing a bulk of the work behind the scenes.
India apparel market set to reach $146 billion by 2029
India’s apparel market is set to grow from $95.7 billion in 2025 to $146.3 billion by 2029, a 9% CAGR, driven by rural and smaller-town consumption. Casualwear is gaining share, while kidswear and womenswear are expected to outpace menswear.
This stunning UK seaside town is famous for natural beauty, rich history and incredible fossils
Lyme Regis is a lovely seaside town in the UK, with a lovely coast line, rich history and important fossil discoveries. Situated between Dorset and Devon, it forms part of the UNESCO Jurassic Coast, where rocks featuring 185 million years of Earth's history can be found. The town is closely linked with pioneering fossil hunter Mary Anning and is particularly popular for its ammonite fossils.
House of not just clothes: Fashion goes big on flagships
“A multi-designer store can introduce you to a product. A flagship has the ability to introduce you to the thinking, the culture and the complete world behind it,” says Amit Aggarwal, a renowned fashion designer. For Aggarwal, the flagship offers something neither online nor multi-designer retail can. His store brings couture, occasionwear, menswear, accessories and pret line AM.IT together for the first time.
NASA is preparing the Moon for humans: Three new missions will search for underground shelter, water ice and hidden hazards
NASA is planning three investigations on the Moon to gather essential information for a future lunar outpost. These investigations will monitor environmental conditions, explore for underground lava tubes, and search for lunar ice resources. The data collected will inform the design and safety of structures supporting human activities on the Moon. NASA aims to leverage commercial services for delivering scientific payloads to the lunar surface.
Fashion promised to go green. Here’s how the New York Climate Week, behind closed doors, exposed the challenges of transforming the industry
Fashion is grappling with the dual challenges of rising fibre production and complex supply chain requirements. Sustainable alternatives exist, but they struggle to compete with established materials. The Climate Pledge Fashion Coalition aims to address these issues by improving material sourcing and production processes. Discussions during New York Climate Week emphasized the need for cooperation within the industry.
Mizoram’s Anthurium Festival returns, bringing flowers, adventure and Mizo heritage together in a new tourism experience
Presented by Mizoram Tourism in association with the Department of Horticulture, Government of Mizoram, the festival, being held from October 1 to 3, is designed to take visitors beyond a conventional flower festival into mountain trails, flower gardens, traditional games, local villages, food, crafts and the living cultural heritage of the State.
In 2018, NASA satellite images of penguin guano sent researchers to Antarctica's Danger Islands, where they found more than 1.5 million Adélie penguins
In December 2015, scientists found a massive colony of over 1.5 million Adélie penguins on the Danger Islands. This discovery was made possible through analysis of satellite images showing penguin droppings as large pink stains. They verified the count by conducting on-site observations and using drones to photograph the area. Unlike declining populations elsewhere, this colony benefited from a stable environment in the eastern Antarctic Peninsula.
The winning: Brands and audiences are hungry for celebrities with distinct, dependable style
In the social-media era, personal style has become a valuable business asset for celebrities and influencers. Authentic, recognisable fashion identities can generate massive media value, attract brand partnerships and help luxury labels enter India’s market.
Quote of the Day by Dua Lipa: “I use a toothbrush on my lips as a lip scrub; occasionally, I use a – Timeless beauty lessons from an inspiring quote on grooming, fashion, experimentation, beauty routine and why you should find what works for you
Quote of the Day by Dua Lipa: Dua Lipa’s quote, “I use a toothbrush on my lips as a lip scrub; occasionally, I use a toothbrush with some dark eye shadow on my eye brows if I want to fill them in. And if I want a really thick, textured look with mascara, I put one on my lashes, as well” explores creative approaches to beauty and personal grooming. The quote highlights how an ordinary toothbrush can be used in different parts of a makeup routine, from exfoliating the lips and filling in eyebrows to creating a thick, textured appearance on the lashes.
'Loneliness' in China is now a $1 trillion 'singles economy' in the world's second most populous country with 1.4 billion people
China’s growing number of people living alone is driving a $1 trillion singles economy, with businesses offering products and services tailored to solo consumers, from one-person meals and travel to pets, gaming and AI companions. The economy is likely to grow to $4 trillion by 2030. The trend is also reshaping spending habits, ageing concerns and China’s wider consumer market.
These mid-caps have ‘strong buy’ & ‘buy’ recos and an upside potential of over 25%, according to analysts
As an investor, what you need to do at this point of time is this: A bit of extra work in terms of stock-picking so that you avoid anxiety during future corrective phases in the market. And there should not be any doubt that, given the current geopolitical conditions, there will be many more corrective phases.
Quote of the day by Meryl Streep: ‘We are not done yet. That is the key, I think, to being alive, always breaking...’, Oscar-winning actress’ powerful message on ageing and embracing change
Meryl Streep shared a powerful perspective on ageing while discussing The Devil Wears Prada 2 in a 2026 Vogue cover interview with Anna Wintour and Greta Gerwig. Reflecting on returning as Miranda Priestly, she described curiosity and continuing to explore life as essential, saying, “we’re not done yet.” Her words offer an uplifting reminder to embrace change, remain curious and keep moving forward regardless of age or circumstances.
In 1921, Simon Rodia, an Italian immigrant began building towers in his Los Angeles yard; 33 years later, his handmade creation included a tower more than 99 feet high
In 1921, Italian immigrant Sabato “Simon” Rodia began an ambitious project on his small property in Los Angeles. Working alone during nights and weekends, the railroad laborer and self-taught tile setter spent more than 33 years constructing what became Watts Towers. Rodia used steel, wire mesh, mortar and decorative materials ranging from tiles and seashells to soda bottles and bowling balls. He worked without welding or scaffolding, even as the tallest tower rose more than 99 feet. Today, the 17 interconnected structures stand as a celebrated example of folk-art sculpture and neighborhood creativity, resilience and identity in Watts.
Saturday Motivation Quote by Kanye West: ‘I'm not comfortable with comfort, I'm only comfortable when I'm in a place where…’ - Why it's important to step out of your comfort to achieve big things in life
Comfortable routines can often limit our personal evolution and the realization of our true potential. As Kanye West suggests, embracing a mindset geared towards learning and growth is essential, especially in a world that often promotes ease and predictable patterns. To achieve significant personal breakthroughs, we must adopt a proactive and curious approach, utilizing weekends to foster our development and maturity.
5,000-year-old Polish grave discovered beneath a Roman-era cemetery held a necklace made of 42 animal teeth, a battle axe and two mysterious human skulls
In a remarkable archaeological find, researchers in Poland have discovered a 5,000-year-old burial site from the Stone Age, situated close to a Roman cemetery. The grave housed a nearly intact male skeleton alongside two other skulls, amber beads, a flint knife, a stone ax and a necklace made of 42 sharp teeth. The grave was discovered at an archaeological site near Zorawina, in southern Poland.
Quote of the Day by Mila Kunis: “Teens are dealing with the same problems now in the '90s as they… – Inspiring lessons on teenage, growing older, experiences, struggles and why every generation has its challenges by the American actress known for her powerful performances and deep insights on youth and trends
Quote of the Day by Mila Kunis: Mila Kunis’s quote, “Teens are dealing with the same problems now in the '90s as they did back in the '70s, the only real difference is the clothes we wear!” explores the timeless nature of teenage experiences and the challenges young people face while growing up. The quote suggests that although fashion, technology, music, and popular culture change across generations, many teenage concerns about identity, friendships, relationships, confidence, acceptance, and growing up remain remarkably similar.
Flipkart, Amazon look beyond ecommerce as user share slips
Amazon and Flipkart are expanding into quick commerce, microdramas, OTT videos and food delivery as they lose active users to 10-minute delivery platforms. Their combined monthly active user share fell from 67% in 2022 to 53% in August 2026, while quick commerce apps’ share rose to 16%.
Scent & Style: Why fashion and fragrance are finding common ground
For apparel brands, fragrances are fast emerging as a natural extension of the brand persona and a promise of a sensory experience for the consumer.
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