EMC SOLUTIONS WORLDWIDE
Ramayana builds a stronger domestic bridge amid global push
Ramayana: Part 1 has earned ₹403.9 crore in India and ₹260 crore overseas in its first six days, despite a much wider international release. Trade experts attribute its limited appeal in Western markets to cultural unfamiliarity, simplified storytelling and a lack of emotional depth, while competition from established franchises adds pressure.
Clean social image makes stars the new heroes of the ad world
Advertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for endorsement deals. Shah Rukh Khan exemplifies this trend, maintaining a strong brand presence without any recent cinematic releases. Digital endorsement agreements constitute a noteworthy part of total deals, with brands prioritizing favorable online opinions and innovative content creation as evaluation criteria.
Tiny tales draw big bets from top film studios
Major production houses are exploring micro-drama format as a test bed for IP and branded content opportunities.
Brands lawyer up before using movie characters in ads
Companies are increasingly seeking legal counsel to navigate the complexities of using popular movie characters in advertising. Brands are leveraging these characters for enhanced recall and relevance, but face potential copyright and trademark issues. Experts highlight the need for explicit licenses from film producers to avoid litigation and reputational damage.
Stars aligning for a reel good 2026 in Bollywood
Indian cinema is set for a massive year. Big stars like Shahrukh Khan, Salman Khan, and Rajnikanth have major releases planned. This strong lineup of Hindi, regional, and Hollywood films is expected to boost box office collections significantly. Industry experts predict a record haul, with growth anticipated due to diverse content and increased Gen Z attendance.
- Go To Page 1
NiYO appoints heads of finance and engineering to strengthen its leadership team
While Kumar would be putting in place more robust financial and corporate systems at NiYO, Veeraraghavan would work on improving the technology products of the startup.
Microsoft heats up competition, gets its Azure Stack to India
The global giant also works with over 200000 large, medium and small enterprises, 29 state governments and over 5000 startups in India.
Dell EMC plans to add IoT division
Speaking to ET, Rajesh Janey, president and MD, India Enterprise, Dell EMC, said IoT has to be a structure and combination of product, framework and approach.
NetApp eyes orbit with startup accelerator programme, Escape Velocity
Data management co opens a global Centre of Excellence at an investment of Rs 1,000 crore.
Digital India Holds $1 trillion Opportunity: Amit Midha and David Webster from Dell
Digital India is going to create one trillion dollar opportunity for us having best footprint and assets to take on the opportunity that Digital presents.
HPE, Lenovo, Acer, EMC & IBM in fray for govt’s National Supercomputing Mission
Okayed by govt in March, the Rs 4,500-cr mission hopes to bolster India’s super computing prowess by adding 70 super computers to a national grid.
EMC to invest heavily in India: Dmitri Chen, COO
To tap the huge growth opportunities available in India, US-based technology giant EMC is looking to invest heavily in the country, which is also its fastest growing market.
EMC India to set up team to focus on government space
EMC is aggressively focusing on partnering with the government as it seeks to transform India into a connected knowledge economy.
Smart Cities is solution to cope with the multiple challenges of urbanisation: Hamza Achour
Smart and intelligent cities are the way forward if we want to ensure superior connectivity, healthy and comfortable lifestyles, the expert said.
Shah Rukh Khan's Happy New Year pockets Rs 30 crore with more than 20 in-film product placement
Happy New Year also created a record for in-film product placement, earning an estimated Rs 30 crore from more than 20 brands.
NetApp secures storage solutions deal from ING Vysya
With the NetApp FAS, ING Vysya can deliver online and mobile banking services to over 2,000,000 customers across the country.
India had 2,152 phishing attacks in April; 4th highest globally
Phishing is a fraudulent practice of sending e-mails purporting to be from legitimate companies in order to induce individuals to reveal personal information.
Koenig's largest offshore IT Training centre comes up in India
The firm claims it is the world's largest offshore IT Training facility, providing end-to-end solutions to corporates.
Meet the next generation of Indian IT companies - Druva, Knowlarity Communications, Sapience Analytics and more
The next generation of India’s Infosyses and Wipros is taking shape rapidly, taking advantage of the big shifts in the technology landscape.
Red Hat acquires Bangalore-based cloud computing start-up Gluster for Rs 667 crore
Red Hat has acquired Bangalore-based cloud computing start-up Gluster for approximately Rs 667 crore ($136 million) in an all-cash deal.
Security software market grew 12% in 2010 to $16.5 billion: Gartner
Worldwide security software revenue witnessed a growth of 12 per cent in 2010 to $16.5 billion, driven by a rebound in demand for such solutions.
Brands chase stars with co-promotion
Brands forcing their way into the hands of Bollywood movie characters through in-film brand placements are increasingly giving way to co-promotional activities.
Load More
