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Google paid Neal Mohan $100 million to stop him from joining Twitter
Mohan was not the only executive approached by Twitter. Around the same time, Twitter also attempted to hire Sundar Pichai, who was then leading Chrome and Chrome OS at Google. The search giant reportedly countered with a $50 million stock grant to retain him. Both Mohan and Pichai have since risen to the top of their respective organisations.
Google to appeal against part of US court's decision in monopoly case
On Thursday U.S. District Judge Leonie Brinkema found Google liable for "willfully acquiring and maintaining monopoly power" in markets for publisher ad servers and ad exchanges.
What the US has argued in the Google ad tech antitrust trial
The government on Friday concluded its main arguments in the case -- US et al. v. Google -- and the internet giant started mounting its defense. The case, filed last year, accuses Google of building a monopoly over the technology that places ads on websites around the internet.
YouTube CEO says Google faces plenty of ad tech competition
Mohan's testimony kicked off the second week of a trial over the Justice Department's allegations that Google has a monopoly on the advertising technology market. Mohan, who joined Google as part of its acquisition of advertising software company DoubleClick in 2008, said the search giant faced ample competition in the ad tech market.
Ex-Google executive said goal was to 'crush' competition, trial evidence shows
The statements underscored the US Department of Justice's claim that Google has sought to monopolize markets for publisher ad servers and advertiser ad networks, and tried to dominate the market for ad exchanges which sit in the middle.
EU says Google abused dominant positions in online ads
Google issued an immediate statement with its vice president for global ads, Dan Taylor, saying "we disagree" with the commission's announcement "and we will respond accordingly".
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Neal Mohan is the newest Indian-origin CEO on the block
Mohan’s elevation comes at a critical juncture in the video-streaming platform’s history as it faces stiff competition from ByteDance-owned TikTok and Facebook-owned Instagram in the short-duration video segment.
Who is Neal Mohan, the new Indian American CEO of YouTube?
Neal Mohan has been serving as the chief product officer for YouTube since 2015. Prior to Google, Mohan worked at DoubleClick, an online advertising company that was acquired by Google in 2007.
Twitter to sell mobile ad unit MoPub to AppLovin for $1 billion
MoPub, which generated about $188 million in annual revenue for Twitter last year, allows companies to keep track of ad inventory in real time, similar to Google's DoubleClick. Twitter bought the company for nearly $350 million in 2013.
Australian watchdog accuses Google of privacy breaches
The commission alleges the California-based company misled millions of Australians to obtain their consent and expand the scope of personal information that Google collects about users' internet activity to target advertising.
Elizabeth Warren urges antitrust Chief to recuse himself from Google, Apple probes
Warren wrote to Assistant Attorney General Makan Delrahim that his past work advocating on behalf of the tech giants would create the appearance of a conflict of interest.
Logicserve Digital becomes Google’s DoubleClick Certified Marketing Partner
The marketing partner program by Google features digital marketing experts that have been vetted to meet its qualification standards.
Google's '$100 million man' Neal Mohan is leaving for Dropbox
As Dropbox struggles to bolster both its product and enterprise businesses, Mohan's ability to take a long-view on strategy could be beneficial.
Facebook plans to cut into Google's advertising business
Facebook is reportedly pouring more resources into Atlas, the ad server Facebook bought from Microsoft for an estimated $30-$50 mn in 2013.
At a Glance: Google's notable acquisitions
It's also more than the $9.1 billion that Google has spent combined to buy 136 companies since it went public in 2004. Those companies expanded or complemented the breadth of services that the search leader offers.
Google buys advertising technology startup Invite Media
Google on Thursday announced it has bought advertising technology startup Invite Media, which allows advertisers to bid on ad space.
Google to buy mobile ad network for $750 mn
Google Inc. is stepping up its push to sell advertising on cell phones, announcing a deal Monday to buy a mobile ad network, AdMob, for $750 million in stock.
Google launches new DoubleClick Ad Exchange
Internet search engine site Google said it is launching a new version of an online Ad exchange, enabling advertisers and publishers to buy and sell advertising space.
Google injects search savvy into display ad system
Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
Google looking golden with stock on rise
It is hard to believe Google actually looked vulnerable just two months ago. The Internet search leader's stock had plummeted 45 per cent from its peak.
Google to layoff 300 DoubleClick employees
Internet search giant Google announced its largest layoff, saying it will cut 300 of DoubleClick's 1,200 employees, the online advertising company it acquired last month for $3.2 billion.
Google to sell DoubleClick division
Google Inc will sell a recently acquired service called Performics that helps websites improve their ranking on online search engines, including Google's.
EU clears Google to buy DoubleClick
The European Union said the deal worth $3.1 bn, announced 11 months ago, won't curb competition in the online advertising arena. Serena Williams on ramp
Google closes $3.1 billion acquisition of DoubleClick
Google Inc says it has taken control of online ad service DoubleClick Inc., completing a deal that the Internet search leader announced 11 months ago.
US clears Google's $3.1 bn purchase of DoubleClick
US antitrust regulators approved Google Inc's $3.1 billion (euro2.16 billion) purchase of DoubleClick Inc.
Microsoft buys ad-firm Aquantive for $6 bn
Microsoft has acquired digital marketing firm Aquantive for $6 bn as it eyes the online advertising mkt.
Microsoft acquires online ad agency aQuantive for $6 bn
Microsoft Corporation, the world’s largest software maker, agreed to buy aQuantive in a transaction valued at about $6 billion to expand its online advertising services.
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