DIGITAL CREATIVE AGENCY
Emomee calls for stronger regulation of children’s digital content
Emomee, a children's entertainment company, emphasises the need for better regulation of digital content for young viewers. The company's founders, motivated by their children's viewing experiences, focus on creating quality educational programming. Recently, Emomee launched a series on Netflix and is exploring global partnerships for distribution. They are also developing physical products and considering live events to engage audiences.
As US midterms enter last lap, Indian "consultants" suddenly thrust into spotlight
Indian "consultants" are under scrutiny for allegedly engaging in election manipulation on a global scale. These activities reportedly range from creating false narratives on social media networks to shape voter perceptions. Reports say these firms have operated in multiple countries, including the US.
We have to change the conversation from media costs to business value: Publicis Media's Lalatendu Das
India's advertising sector is experiencing a transformative phase driven by innovations in artificial intelligence and the rise of the creator economy. Marketers are prioritizing agencies that provide tangible business outcomes over mere media optimization. As a result, there is a transition in advertising budgets from traditional celebrity endorsements to content created by influencers.
Children have fundamental right to access internet, can't impose blanket ban on its use: SC
The Supreme Court affirmed the right to access the internet as fundamental for children. It ordered the creation of a national database to detect and remove harmful content targeting minors. The court emphasized the importance of content moderation while ensuring child safety online. It implemented measures to combat the increase in child sexual exploitation material on digital platforms.
India's internal security landscape has changed irrevocably: Union Home Secretary
Union Home Secretary Govind Mohan on Saturday said India’s internal security challenges have changed, with Naxalism largely ended, insurgency in the Northeast reduced and homegrown terrorism nearly over.
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JetSynthesys launches AI-powered creative platform JetKreate
JetSynthesys has introduced JetKreate, an AI-powered platform integrating scripting, visuals, audio, and video production. This platform was revealed at the CII Big Picture Summit 2026 in Mumbai and aims to streamline content creation. JetKreate caters to individual creators, marketers, brands, and agencies by allowing the development of various types of content. The platform offers free credits for new users alongside paid plans for enhanced features.
Children & AI: WEF expert calls for equal focus on innovation, child safety
Cathy Li from the World Economic Forum stresses the crucial role of AI literacy in children's education. She advocates for the incorporation of child safety features in AI tools utilized by kids across India, highlighting the importance of culturally and linguistically appropriate testing. Her whitepaper points out that, while AI presents educational advancements, it simultaneously brings safety risks.
E-commerce firms turn to AI to solve for Bharat during festive sales
From spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is doing a bulk of the work behind the scenes.
Raymond Lifestyle appoints Publicis Groupe as integrated marketing partner
The mandate covers Raymond Lifestyle’s portfolio, including The Raymond Masterbrand’s fine fabrics, ready-to-wear, made-to-measure and custom tailoring offerings, as well as ColorPlus, Park Avenue, Parx and Ethnix by Raymond.
AI clones are turning celebrity likeness into a new business
Studio Blo is developing a platform for celebrities to license their digital likenesses for advertising purposes. This platform allows brands to use celebrity clones without requiring their physical presence at shoots. The company emphasises consent, ownership, and traceability in its cloning process.
Trump calls Sundar Pichai a ‘monster’; Google CEO has the perfect comeback: 'Hopefully a better tagline than I’m a...'
During a recent press interaction, US President Donald Trump humorously referred to Google CEO Sundar Pichai as a 'monster'. Trump's playful comment emphasized how little people know about Pichai and stressed his name distinctly. In response to the compliment, Pichai made a light-hearted joke regarding the situation. This unexpected exchange between them captured attention and prompted reactions online. The moments showcased the humorous dynamics of their relationship during the engagement.
India's TV industry urges I&B Ministry to restore BARC ratings immediately, Kevin Vaz says
Kevin Vaz emphasized the importance of restoring BARC audience ratings to ensure stability in the broadcasting sector. He noted the vital role of reliable measurement during the festive season for campaign planning. Vaz highlighted the growth of India's media and entertainment industry, particularly in the digital segment and live events. He pointed out emerging opportunities in content commerce and new formats like micro-dramas.
JioStar seeks immediate restoration of BARC ratings, regulatory roadmap for linear TV
JioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This absence of credible audience data is creating uncertainty for broadcasters and advertisers during the festive season. Vaz noted that reliable audience measurement is crucial for brands to effectively plan campaigns. He also expressed the need for regulatory reforms to support the evolution of linear broadcasting.
Ryan Reynolds bought into Mint Mobile and turned himself into its unlikely spokesman; 4 years later, T-Mobile agreed to pay up to $1.35 billion for its parent company
Ryan Reynolds bought into Mint Mobile and turned himself into its unlikely spokesman; 4 years later, T-Mobile agreed to pay up to $1.35 billion for its parent company. Reynolds owned about 25% of the carrier and earned an estimated $300 million to $337.5 million from the sale. His role extended beyond ownership as his agency Maximum Effort created and starred in Mint’s ads, helping build the brand before T-Mobile completed the acquisition in 2024.
BRICS adopts New Delhi Declaration: Inside the 140-point document on Global South's ambitions
BRICS leaders adopted the New Delhi Declaration at the 18th summit, reaffirming their commitment to cooperation, multilateralism and a more representative global order. The document outlines India's 2026 chairship priorities, recognises partner countries' contributions and calls for greater participation of Emerging Markets, Developing Countries and Least Developed Countries in global governance.
Brazil is in fashion, as Brazilians like to say. Here's why
Brazil is experiencing a surge in global popularity and cultural appreciation. Brazilcore fashion and increased tourism are driving this significant international attention. Celebrities and major brands are embracing Brazilian culture and its vibrant aesthetics. This trend reflects a growing "caramelo pride" celebrating the nation's unique identity. However, experts suggest this heightened interest may eventually begin to fade.
Eats, shoots and leaves: An influencer's guide to public spaces
After influencers at the US Open were spotted clicking pics with ring lights while matches were underway, Wimbledon tightened its rules around creators. Nupur Amarnath and Pratishtha Bagai put together a guide to creating ‘main character’ content without becoming the villain on the scene.
Propagate India elevates Parikshit Bhattacharya to Chief Creative Officer
Propagate India has appointed Parikshit Bhattacharya as its Chief Creative Officer. This move expands his existing responsibilities as CCO of BBH India. Bhattacharya will now lead Propagate India's creative direction, focusing on digital excellence and fostering an ideas-driven culture. The agency aims to enhance its platform-first solutions and audience-centric approach.
Nikhil Kamath backs creative agency One Hand Clap
Nikhil Kamath has invested in One Hand Clap Media, a creative agency established by former AIB executives, to bolster India's creative and entrepreneurial landscape. The agency, known for its digital-first approach and work with brands like Swiggy and Netflix India, aims to redefine the agency model with speed and authentic storytelling. This investment validates their vision for impactful creative solutions.
It's about can, not Cannes
The Pritzker Architecture Prize - 'Nobel Prize of architecture' - for instance, celebrates living structures, not scintillating sketches. Michelin stars are awarded to restaurants who deliver outstanding food daily and are reviewed yearly, not a one-time gastronomical creation. Oscars, Grammys, Emmys and Tonys are earned by scalable appreciation, not just conceptual craft.
FCB Group India acquires equity stake in Kinnect
Kinnect, which has worked with Amazon, Asian Paints, HDFC Bank and Procter & Gamble's brands such as Ariel, Tide and Old Spice, will partner FCB Group India, but continue to operate under present leadership, the group said in a media statement.
IdeateLabs appoints Lokesh Shah as VP - Brand Solutions
Shah has previously worked for agencies like Cheil India, Lowe, FCB Ulka, Havas Worldwide, and TBWA.
iProspect India bags SBI’s digital mandate
iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand.
GroupM to acquire digital creative agency The Glitch
This acquisition will continue GroupM’s growth strategy in India, one of the world’s most dynamic emerging economies, and offer clients access to a wide portfolio of digital marketing services.
Deloitte set to launch creative digital consultancy agency in India
One of Deloitte’s fastest growing businesses across the world, Deloitte Digital was launched in 2012 across the US, UK and a few other countries across EMEA and the Asia Pacific.
Idea of longer films fantastic for the ad industry, says JWT CCO Matt Eastwood
While advertising just pushed people, on digital you need to pull people to watch it. So it’s a great thing for the industry.
Cheil may soon be in Mumbai also: Alok Agrawal, COO , Cheil India
On a recent trip to Mumbai, Agrawal in an exclusive chat shares his future plans for Cheil.
Goafest: Focus on new-age digital media
With clear focus on new-age digital media and on fixing advertising industry troubles, the business conclave at the start of the three-day event had advertisers, media and agencies re-evaluating some fundamentals.
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