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    DELL XPS

    Dell XPS 13 Quick Review: The 2026 Reboot Is Surprisingly Good
    Dell revives XPS as component costs surge; consumer business head on brand equity, pricing strategy and India push

    Dell Technologies is bringing back its recognizable XPS consumer PC brand after a brief hiatus. The company is also expanding its omnichannel distribution strategy across India. This move aims to make premium brands like XPS and Alienware more accessible.

    Why Dell thinks students don't need a $1,000 laptop anymore

    Dell introduces a new XPS 13 laptop at an attractive price point. This device aims to offer premium features typically found in more expensive models. Dell is targeting students and young professionals with this offering. The company believes this laptop will redefine what consumers expect from budget-friendly machines. The real test will be how it performs in everyday student use.

    Dell unveils $699 XPS 13 laptop in challenge to Apple's MacBook Neo

    Starting at $699 and a reduced $599 for students aged 16 and older during the back-to-school season, the XPS 13 seeks to offer a superior experience ⁠compared ⁠to the MacBook Neo, Dell said.

    Dell XPS 14 and XPS 16 launched in India: Learn about specs, price and availability here

    Dell has relaunched its flagship XPS lineup in India with the new XPS 14 and XPS 16, featuring a complete redesign focused on portability, performance, and AI capabilities. Both laptops are thinner and lighter while still targeting power users, with Intel Core Ultra processors, improved thermals, and enhanced graphics and AI performance. The design sees subtle refinements, including the return of the function row and improved keyboard, alongside premium materials and minimal aesthetics.

    Dell unveils Apple-like rebrand in bid to make PCs cool again

    Dell Technologies Inc. is rebranding its PC lines to simplify naming conventions by ditching older names like 'XPS' and 'Inspiron' for a new hierarchy of Dell, Dell Pro, and Dell Pro Max. This strategy aims to spur demand and follows research supporting customer preference for easier names. Alienware will retain its existing branding.

    The Economic Times
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