CS 4 SYSTEMS
Stop AI from Eroding Your Brand
Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of “brand debt”—the trust, relevance, and consistency lost when products, experiences, and decisions drift away from customer expectations—are significantly more likely to outperform their peers. Drawing on a benchmark of 60 companies and lessons from Bose’s digital transformation, the lessons here are that managing brand debt should become an enterprise-wide priority rather than a marketing exercise. As AI increasingly shapes customer interactions, companies that manage brand debt deliberately will be better positioned to strengthen trust, sustain growth, and preserve competitive advantage
SBI-led banking alliance comes together to mount a defence to AI threats
Indian Banks' Association, led by State Bank of India, is developing a strategy for cybersecurity in the AI era. The initiative focuses on improving coordination among banks and facilitating timely information sharing. Increasing digitalization has expanded the potential for cyberattacks, urging immediate measures to mitigate risks.
SBI targets 14-15 pc credit growth, govt may revisit LTCG tax amid FPI outflows: Chairman CS Setty
Speaking exclusively to following the bank's Q2 FY27 financial results presentation, Setty expressed confidence in sustaining credit growth despite concerns over rising borrowing costs and competition for deposits.
SBI hunts for weak links after suspected cyberattack exposed 3,897 customer records
State Bank of India (SBI) is investigating a suspected cyberattack that may have exposed 3,897 customer records, with root cause analysis still underway. The bank is focusing on containing the breach and fixing vulnerabilities after customer information, including names, contact details and loan records, appeared on the dark web.
Govt fast-tracks safer AI blueprint, paper on regulation out in a month
Speaking at a World Bank group event, Vaishnaw said the paper will be released in one month, and will focus on AI safety, humanity, skilling, inclusivity, and mitigation of harms such as deepfakes from AI.
IndiaAI Mission likely to rewire after GPU glitch
The IndiaAI Mission currently has access to about 30,000 GPUs against a total commitment of 45,000. Several firms that had committed capacity have been unable to deliver due to market pressures. The IT ministry is now planning to issue fresh bids while also pressing companies to meet their pledges.
Cerebras to supply AI systems to cloud computing startup Gimlet Labs
By Max A.- Cerebras Systems plans to supply AI chips and hardware with capacity to consume roughly 100 megawatts to startup Gimlet Labs to help run its cloud computing business, the companies said on Monday.
Tata Steel scaling up AI, connected workforce systems to boost industrial safety
Tata Steel is using over 10,000 CCTV cameras and AI for proactive accident prevention. Connected workforce systems and remote operations are also being deployed across its facilities. This technology shift aims to move safety from post-incident investigation to real-time prevention. Driver fatigue monitoring and hazard detection are integrated into logistics and plant operations.
SBI chief Setty says $127 billion FCNR inflow won’t trigger lending surge
State Bank of India Chairman CS Setty addressed concerns regarding foreign currency deposit inflows. He stated these funds will be absorbed gradually over the coming months. The central bank's swap facility attracted significant foreign capital inflows. Commercial banks received substantial FCNR(B) deposits, exceeding market expectations. Setty also highlighted structural shifts towards asset tokenization in capital markets.
Emerging sports are the next big business opportunity: Tero India MD
India’s sports boom is opening up opportunities for entrepreneurs to build businesses beyond cricket.
Semicon 2.0 takes shape; Zomato’s Hyderabad layoffs
The government has notified Semicon 2.0 to boost India’s semiconductor ecosystem. This and more in today's ETtech Top 5.
SBI sees corporate loan pipeline at Rs 5 lakh crore: CS Setty, SBI, Chairman
The State Bank of India forecasts a significant surge in corporate loan prospects, aiming for ₹5 lakh crore as companies pivot towards investments in renewable energy and battery storage solutions. SBI remains steadfast in its goal to secure $10 billion through FCNR(B) deposits while confidently targeting a 14-15% growth in credit. With robust capital buffers, banks are better positioned to navigate future economic fluctuations.
Banks, companies better positioned to weather next downturn: CS Setty, SBI, Chairman
The chairman of the State Bank of India underscores the nation's economic resilience, emphasizing the bank's robust standing in the financial sector. With a growth forecast of 7.5% and inflation consistent with RBI predictions, SBI is gearing up for a remarkable 14-15% rise in credit, driven by retail and SME sectors. The bank is also focusing on enhancing its fee income while aiming for a 1% return on assets.
China’s J-16 fighter jets share skies with Rafales in Egypt
China's J-16 fighter jets are participating in joint air exercises with Egypt. These drills follow scrutiny of China's J-10C fighters during a past India-Pakistan conflict. The Egyptian Armed Forces stated the exercises focus on common training and operational learning. Participating forces will exchange experience and align combat concepts during the drills. This exercise is part of Egypt's broader joint-training program with partner nations.
Cerebras launches new server chip and system designed to speed AI chatbots
Cerebras makes AI hardware and chips that compete with Nvidia and targets the portion of AI called inference, the computing process of generating an answer in a chatbot such as Anthropic's Claude.
GIA discontinues 4Cs certification for lab-grown diamonds
The Gemological Institute of America (GIA) will discontinue issuing 4Cs certificates for lab-grown diamond (LGD) jewelry, but will still evaluate and identify LGDs. This decision stems from the fact that most LGDs fall within a narrow color and clarity range, making the 4Cs grading system less relevant.
Qualcomm announces entry-level Snapdragon 616, 412 and 212 mobile processors
These new System on Chips (SoCs) are slightly upgraded and the successors of Snapdragon 615, 410 and 210 processors, respectively.
Over 9,000 new cases against companies with Registrar of Companies in 2013-14
Noting that cases pending with RoCs are generally high, Parliamentary Standing Committee on Finance has called for "faster disposal" of matters.
Tata Elxsi partners with Algotochip to provide SoC solutions
Tata Elxsi said it has partnered with Algotochip to provide rapid System on Chip (SoC) solutions and services- targeted at original equipment manufacturers and custom chip makers.
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