CONTENT CREATOR GUIDELINES
Google rolls out new Gemini tools to help small businesses manage marketing, finances
The new features will allow business owners to connect Gemini with Google services such as Google Business Profile, Google Ads and Google Workspace, as well as third-party applications including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero, according to a blog post by Google.
CJP protests: Delhi locked down, turns into mass detention zone
A large number of police barricades were mounted on streets, with the deployment of over 30,000 police and paramilitary personnel, intensive checks at the city’s border points, railway stations, bus terminals, hotels and other sensitive locations, even as the restrictions disrupted movement across the capital.
Eats, shoots and leaves: An influencer's guide to public spaces
After influencers at the US Open were spotted clicking pics with ring lights while matches were underway, Wimbledon tightened its rules around creators. Nupur Amarnath and Pratishtha Bagai put together a guide to creating ‘main character’ content without becoming the villain on the scene.
Delhi High Court questions Meta over Rights Manager access after creator alleges misuse of copyright tool
The Delhi High Court questioned Meta's copyright tool access policy. A content creator alleged misuse of the tool by unauthorized users. The court directed Meta to provide guidelines and eligibility criteria for the tool. Meta stated that disputed copyright strikes against the creator were reversed. The court will hear the matter again on September 24.
Youtube says will flag AI-generated content
Youtube will now automatically identify AI-generated videos. This new policy will inform viewers if content is created using artificial intelligence. Previously, creators had to self-report AI usage. This change comes as AI technology advances rapidly. Creators can challenge incorrect labels. The flagging will not affect video recommendations. Other platforms like Spotify are also implementing similar AI detection measures.
TikTok unveils updated community guidelines; to come into force from September 13
Per the new guidelines, TikTok will minimise the visibility of commercial content, directing users to buy products off-platform in markets where TikTok Shop is available. Under tighter rules for live streamers, they will now be responsible for everything that pops up during their live session, even if it involves third-party tools.
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YouTube Monetisation Update today: Who will be affected, is there new eligibility requirement, what's changing? Here's all
YouTube Monetisation Update 15 July: YouTube is updating its monetisation rules for creators from July 15, 2025. The platform wants to limit mass-produced and repetitive content. This includes content using AI tools or reused clips. Creators must add original value like commentary. The goal is to promote authentic content. YouTube clarifies that reaction videos are not the target. The core eligibility for YPP remains unchanged.
YouTube monetisation update: Google is changing payment system from next week, check new policy and who will be affected
YouTube monetisation update: Starting July 15, 2025, YouTube will tighten its monetization policy, targeting channels with repetitive, mass-produced, or low-effort videos. The updated YouTube Partner Programme (YPP) guidelines aim to identify and prevent such content from generating revenue. These changes require content to be original, significantly altered if borrowed, and serve a purpose beyond mere views to qualify for monetization.
Self-regulatory body to fix guardrails for growing influencer marketing business
Industry leaders have launched the India Influencer Governing Council (IIGC), a self-regulatory body for influencer marketing. With members from major firms like Meta and Google, the council introduced a Code of Standards and weekly influencer ratings to ensure transparency, accountability, and ethical content creation in India’s rapidly growing digital ecosystem.
Creators rush to get lawyered up after Ranveer Allahbadia row
After the Ranveer Allahbadia controversy, influencers and content creators are ringing up lawyers, wondering if any of their posts can land them in the eye of a storm. Not only that, creators are also seeking legal advice for future projects.
With content king, creators trying hard to be kingmakers this Lok Sabha elections
Over the last few months, YouTube has been populated with videos of creators such as Ranveer Allahbadia (more popularly, BeerBiceps) chatting with senior leaders including S Jaishankar and Nitin Gadkari of the BJP, in addition to opposition leaders like Atishi Marlena and Raghav Chadha of AAP, and Supriya Sule from NCP(SP), among others.
YouTube rolling out policies specifically for dealing with deepfakes and for AI: Ishan John Chatterjee
YouTubes' Ishan John says: “What we are really seeing is viewers as well as creators are meeting this demand for multi-format consumption happening across shots, podcasts, long form, live, it is all available on YouTube and that has been our approach. Also, we are rolling out policies specifically for dealing with deepfakes and for AI. ”
No clickbait! YouTubers will have to come clean about digitally-altered content, rules Google
The development comes within a week of Union cabinet minister for electronics and IT Ashwini Vaishnaw and minister of state for electronics and IT Rajeev Chandrasekhar directing social media platforms to strictly act against deepfakes.
TikTok's alarming sexual content: Easy access poses risk for children
Explicit content has long been a feature of the internet and social media, and young people's exposure to it has been a persistent concern.
ETtech Explainer | All you need to know about YouTube's approach to responsible AI innovation
With Generative AI making content creation quicker, easier and more accessible, it opens up a world of possibilties for the massive creator community on the platform in India. But it also throws up a host of challenges that YouTube is trying to mitigate with its newly announced measures.
YouTube Issues New Guidelines: Crack Down on AI-Generated Deep Fakes and Sound-Alikes
YouTube announced new guidelines today in a blog post which are directed towards bringing more clarity to its audience about artificial intelligence (AI) generated videos which are being published on the platform.
YouTube removed over 1.9 million videos in India from January to March 2023
YouTube said its Community Guidelines Enforcement report provides global data on the flags YouTube receives and how YouTube enforces policies.
Curbing misinformation critical, will act against manipulated content: YouTube India director
"Content moderation is a critical challenge for YouTube and also for society as whole as tech evolves," he said to a question on YouTube's content moderation approach in the backdrop of AI moving to point where humans on screen are being replaced by AI avatars and powerful newage tools.
YouTube announces 'Go Live Together' co-streaming feature to eligible creators
Video streaming platform YouTube has announced a new feature called "Go Live Together" that will allow eligible creators to invite a guest to live stream with them.
TikTok to restrict livestreams to viewers who are 18 years and above
The select users in the testing period can toggle the "mature themes" button to restrict their livestreaming to adults only.
Clubhouse rolls out app in five Indian languages to tap increasing demand
Currently, the localised versions will be available only on the Android version of the app with the iOS version expected to follow soon, the company said
Google removes 95,680 content pieces in July in India: Compliance report
On Tuesday, Google said it had received 36,934 complaints in July from individual users located in India via designated mechanisms, and the number of removal actions as a result of user complaints was 95,680 - the highest so far.
OTTs and digital news platforms get 15 days to comply with new rules
In its public notice, the I&B ministry has listed a format in which traditional media with a digital presence, video streaming platforms and fully digital news sites will have to furnish details.
From June 14, influencers must label all paid posts, says ad council
The guidelines say the disclosure label should be clear, identifiable and prominent (not buried under hashtags), and specify exactly where, how and for how long these labels must appear
Paytm's new video-based 'Community' to tap young users
Several fintech companies in recent times have resorted to building video-based communities and tap online influencers to expand their user base
Netflix to release over 40 Indian originals in 2021
While Netflix remains a premium service, it has a much smaller subscriber base in the country compared to rivals Disney+Hotstar and Amazon Prime Video. Netflix announced its largest ever content slate on Wednesday, comprising 15 series, 13 films, four comedy specials, three documentaries and a reality series.
Marketers not expecting a drastic change in influencer ad spends with new ASCI draft guidelines
Marketers expect a marginal drop in ad spends as a result of the guidelines coming into force, but said things may not change drastically.
Facebook to share ad revenue with Indian content makers
Facebook will insert ad breaks in videos and allow their creators to get a 55% share of the revenue that comes in.
India needs Act that regulates and monitors kids’ content, feels entertainment industry executives
Even as there is a raging debate on the censorship of film content, the media and entertainment industry executives feel that India needs an Act.
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