CONTENT CREATION GUIDELINES
YC-backed AI video creation startup Clueso raises $10 million led by Dharana Capital
The round saw participation from new investors Founders Future and Neotribe Ventures, along with existing investors Y Combinator and f7 Ventures. More than 80% of the fresh capital came from existing investors, the company said, taking its total capital-raise to $12 million.
Cashless health insurance claims: What policyholders can do when hospitals and insurers clash over bills, approvals, and deductions
Inflated bills, delayed approvals, arbitrary deductions. As hospitals and insurers trade charges, policyholders are left footing the bill. What will it take to fix the system?
Eats, shoots and leaves: An influencer's guide to public spaces
After influencers at the US Open were spotted clicking pics with ring lights while matches were underway, Wimbledon tightened its rules around creators. Nupur Amarnath and Pratishtha Bagai put together a guide to creating ‘main character’ content without becoming the villain on the scene.
Guest and temporary teachers: How to build financial security with job uncertainty
Though the integration of temporary faculty reduces the teaching burden for the university’s permanent staff, the former often get the short end of the stick due to large pay disparities, a lack of medical, retirement, and increment benefits offered to regular staff, as well as higher workloads. An uncertain and low income from a temporary teaching job in a college requires prudent handling of one’s finances. Find out how to do it.
India must make AI labels durable and verifiable
In a landmark move, California and India have implemented legislation aimed at enhancing transparency in AI-generated content. These laws require the incorporation of nearly invisible watermarks alongside visible identifiers for synthetic media to combat confusion between genuine and artificial creations. The regulations from India set forth clear definitions and compliance demands for synthetic information. However, a critical hurdle remains: ensuring the longevity and effectiveness of AI label authentication.
Government says eligibility of generative AI services for safe harbour depends on nature of service
Government stated AI intermediary status depends on service nature and functions. The IT Act applies to computer resources and intermediaries regardless of technology. New rules strengthen intermediary due diligence for AI-generated content. Intermediaries must prevent unlawful AI content and label permissible content. Non-compliance will result in loss of liability exemption and legal action.
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PBKS to brief players on BCCI's new social media, hotel access guidelines
Punjab Kings will meet players after practice to explain new BCCI IPL rules. Compliance signatures will be obtained. Videos will now be posted only on official team social media. This follows BCCI concerns about hotel guests and social media interactions. New rules mandate written authorization for guests. Punjab Kings are complying with the 48-hour briefing window.
Why Grok, not ChatGPT or Gemini, became epicentre of obscenity backlash
Grok’s Spicy mode has come under fire for generating non-consensual, sexually explicit images. Its deep integration with microblogging platform X has worked to its disadvantage, as Grok can be invoked directly in X posts, replies, and chats, pushing lewd images into the public feed by default.
Ashwini Vaishnaw bats for 'Make in India' equipment for film industry, model state cinema rules
Information and Broadcasting Minister Ashwini Vaishnaw advocated for local manufacturing of film equipment, including large cameras, under the 'Make in India' initiative. The Centre is also harmonizing state cinema regulations to streamline film-related permissions. Additionally, there's a push to create a live concert economy with policy support, uniform guidelines, and easier permissions, envisioning India as a global content creation hub.
Self-regulatory body to fix guardrails for growing influencer marketing business
Industry leaders have launched the India Influencer Governing Council (IIGC), a self-regulatory body for influencer marketing. With members from major firms like Meta and Google, the council introduced a Code of Standards and weekly influencer ratings to ensure transparency, accountability, and ethical content creation in India’s rapidly growing digital ecosystem.
Parliamentary panel calls for stricter regulations on content glorifying alcohol, drugs, violence
The Standing Committee on Communications and Information Technology recommends stronger regulations for films and content that glorify alcohol, drugs, and violence. They propose comprehensive policies, better coordination with authorities, and public awareness initiatives to protect vulnerable audiences, particularly children and young adults. Compliance with court directives and industry engagement are emphasized.
Government issues advisory to OTT platforms on depictions of drug use
The government has issued an advisory to OTT platforms, cautioning them against portraying drug use without disclaimers. Concerned about the influence on young viewers, the Ministry of Information and Broadcasting cited the Code of Ethics, urging platforms to exercise due diligence. Non-compliance could lead to further regulatory action under the IT Act and NDPS Act.
Bigg Boss OTT 3: As Armaan-Kritika Malik's obscene video goes viral, JioCinema issues clarification
A viral clip allegedly showing an intimate moment between Bigg Boss OTT 3 contestants Armaan Malik and Kritika Malik has sparked controversy. Shiv Sena leader Manisha Kayande has demanded the show's ban, citing the impact of obscene content on young viewers. JioCinema, the platform airing the show, issued a statement claiming the clip is doctored and never aired. They plan to take legal action against those responsible for creating and circulating the fake video.
Australia to create advisory body to tackle risks of AI
The government also said it planned to work with industry bodies to introduce a range of guidelines, including encouraging technology companies to label and watermark content generated by AI.
ETtech Explainer | All you need to know about YouTube's approach to responsible AI innovation
With Generative AI making content creation quicker, easier and more accessible, it opens up a world of possibilties for the massive creator community on the platform in India. But it also throws up a host of challenges that YouTube is trying to mitigate with its newly announced measures.
Curbing misinformation critical, will act against manipulated content: YouTube India director
"Content moderation is a critical challenge for YouTube and also for society as whole as tech evolves," he said to a question on YouTube's content moderation approach in the backdrop of AI moving to point where humans on screen are being replaced by AI avatars and powerful newage tools.
IAMAI flags concerns, practical difficulties on new norms for anti-tobacco warning on OTT platforms
The Internet and Mobile Association of India (IAMAI) has cautioned that the rules will significantly impact consumer viewing experience, and "throttle creativity and artistic expression".
Govt to ensure strict action against obscenity and abuse on OTT content: IB Min Anurag Thakur
Currently, OTT platforms have more liberty over their screening practices in the absence of censorship, because it only requires them to comply with self-classification of the content with the appropriate content descriptor. Now, Anurag Thakur has said that the government is serious about the complaints about increasing obscene content on OTT platforms and the rules may be changed if need be.
Government issues advisory on public service broadcasting for TV channels
As per the advisory, the television channels are required to telecast content in national and public interest for 30 minutes every day. "The content need not be of 30 minutes at a stretch and could be spread over smaller time slots and requires the broadcaster to submit a monthly report online on the Broadcast Seva Portal," a statement released by the ministry said.
NCPCR issues draft guidelines for protection of child artistes in entertainment industry
The guidelines also bar a child from being cast in a role or situation that is inappropriate or causes distress while stating that age, maturity, emotional or psychological development and sensitivity have to be kept into consideration.
Google removes 95,680 content pieces in July in India: Compliance report
On Tuesday, Google said it had received 36,934 complaints in July from individual users located in India via designated mechanisms, and the number of removal actions as a result of user complaints was 95,680 - the highest so far.
From June 14, influencers must label all paid posts, says ad council
The guidelines say the disclosure label should be clear, identifiable and prominent (not buried under hashtags), and specify exactly where, how and for how long these labels must appear
News broadcasters demand exemption from new IT rules
"The Information Technology Act, 2000 (IT Act, 2000) had not contemplated the regulation of digital news media. Despite this, the IT Rules, 2021 seek to inter alia include traditional news media, i.e. electronic television news media having a digital news feed and presence on other digital media platforms, within its purview. This appears to be ultra vires the IT Act, 2000," the NBA said, raising its concerns in a letter to Information and Broadcasting Minister Prakash Javadekar.
Any attempt to create 'imperialism of internet' by few companies unacceptable: Ravi Shankar Prasad
Replying to G C Chandrashekhar (Congress), who raised the issue of climate activist Disha Ravi's arrest in the 'toolkit' document case, Prasad said India is proud to have nearly 140 crore social media users. LinkedIn, WhatsApp, Twitter, Facebook are free to do business in India. They have empowered ordinary Indians.
Government plans to advertise on social media platforms, comes with policy guidelines
The Information & Broadcasting ministry issued draft policy guidelines for empanelment of social media platforms with the Bureau of Outreach and Communication, the nodal organisation for centre’s paid outreach campaigns. As per the new guidelines, social media platforms with 25 million monthly unique users will be eligible for the government ads.
Trai's latest tariff order to jeopardise content creation, hit growth: Broadcasters
Television broadcasters united against TRAI's recent order capping prices for channels saying that will affect the content creation and impact jobs. The broadcasters got together under the aegis of the Indian Broadcasting Foundation (IBF) to oppose the move in a rare press conference here which had top executives from all the leading networks speaking out.
Food Safety and Standards Authority of India takes junk food off school menu
The country’s top food regulator is set to restrict consumption and availability of junk food in schools.
Transparent TRP system soon
TRAI released a consultation paper on policy guidelines for Television Audience Measurement/ TRP in a bid to seek views on how to make ratings system more accurate and transparent.
Govt to meet on Broadcast Bill
The government says it will hold a meeting with the stakeholders on Friday to discuss the Content Code issue.
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