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Lights, camera... microdrama! Big showmen hooked on new gig in town
India's microdrama industry is experiencing significant growth, attracting investments from major entertainment companies and creators. Aamir Khan Productions and Excel Entertainment are launching a microdrama venture to produce high-quality content. Partnerships with creators and telecom companies will enhance the platform's offerings as the market expands. Despite challenges in monetization and audience retention, viewership for microdramas continues to rise steadily.
‘The MBA model will remain the same. The content will change’: IIM Ahmedabad director
IIM Ahmedabad is gearing up to unveil a cutting-edge executive MBA program in Dubai, specifically designed for senior leaders. This initiative seeks to bolster managerial expertise and align with the needs of an AI-centric landscape. The innovative curriculum will incorporate AI concepts, alongside knowledge from industry pioneers, evolving traditional MBA structures to address the challenges posed by emerging technologies.
Meta India’s Arun Srinivas on CSAM, AI for small businesses and Muse’s India launch timeline
Meta India Managing Director Arun Srinivas discusses how harmful ads linked to child sexual abuse material slipped through Instagram's review process, the safety measures introduced since then and questions around accountability. In an interview with ET, he also talks about Muse AI's India launch timeline, how small businesses are using AI to create advertisements, Instagram's plans for creators and WhatsApp's growing ambitions in digital payments.
Zee Studios appoints Suraj Singh as business head, plans to expand film slate across languages
Zee Entertainment Enterprises Ltd appointed Suraj Singh as business head of its Zee Studios division. Singh will focus on expanding film production and distribution across various Indian languages. The studio aims for a diverse slate including commercial films and thrillers. Industry veteran Komal Nahta will serve as creative director alongside Singh. The strengthened leadership is expected to enhance collaboration and growth in both domestic and international markets.
Who gets to train creative AI? Adobe’s Firefly expansion puts licensing in focus
Adobe is expanding its Firefly AI ecosystem and bringing third-party AI agents into creative apps such as Photoshop and Premiere Pro, giving designers, photographers and editors more ways to use artificial intelligence. However, questions around copyright, training data and licensing remain important. In an interview with ET Digital at Adobe MAX 2026, Chief Legal Officer Louise Pentland explains how Adobe approaches creator rights, why licensing terms can differ between AI models, and how Content Credentials can help users verify the origins of digital content.
Emily Hanson-Miller's ThriftyFatty account was about more than just fashion; How she made plus-size travel visible
Emily Hanson-Miller, widely recognised as ThriftyFatty, passed away at the young age of 37, leaving a mark on social media with her emphasis on plus-size fashion and travel experiences. Her adventures in places like Paris inspired many, proving that exploration transcends body types. Loved by friends for her kindness and joyful spirit, her story urges the tourism sector to embrace diverse representations that celebrate every individual’s unique journey.
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Meta, TikTok join Google to push back on Indonesia's planned AI copyright law revisions
If the bill is passed, Indonesia could become the first country in Southeast Asia to incorporate AI in its copyright law, as governments globally grapple with the impact of the technology on copyright rules, including the use of work created by humans to train AI models.
Instagram’s 90-minute video bet could soon take it into direct confrontation with YouTube
Instagram is testing videos of up to 90 minutes with select creators in the US and Brazil as it looks to expand beyond short-form content and compete with YouTube and OTT platforms for viewers and advertising budgets. The move could bring podcasts, comedy specials and episodic shows to the platform, with creators using Reels to attract viewers to longer videos. Instagram is also working on a TV version of Reels to tap into connected TV (CTV) audiences. No India launch timeline has been announced.
Spain demands that TikTok suspend operations until child sexual abuse material gone
Spain's government has demanded that TikTok suspend its operations in Spain until it eliminates child sexual abuse material, it said on Tuesday, after a media report documented 1,183 explicit posts on the platform with millions of views.
Apple iPad mini OLED Review: The iPod Touch of 2026, and Perhaps the Best iPad for Most Users
Apple iPad mini OLED review: With an 8.5-inch OLED display, A20 Pro chip and compact design, Apple's latest tablet brings back the spirit of the iPod Touch. But with the iPhone Duo offering a foldable screen, does the Rs 82,900 iPad mini still make sense? We review its display, performance, battery life and everyday usability to find out why it could be the most practical iPad for many users.
Keralam to expand petrol pump checks if ethanol irregularities found
Keralam's Civil Supplies Department is conducting inspections of petrol samples from various outlets. This initiative follows concerns about high ethanol levels reported in Karnataka. Sample tests will determine if the fuel quality meets the required standards. Legal actions may be pursued if ethanol levels exceed permitted limits during these inspections. Initial findings will be available within ten days, ensuring consumer safety and quality fuel supply.
From streaming to software, microdrama startups rewrite their growth pitch
Peak XV Partners-backed Dashverse has discontinued its consumer platform DashReels and is looking to raise $30-40 million, largely for Frameo AI, its video production software for businesses. Eloelo, which raised $80 million this week led by Hornbill Capital and NBCUniversal, is investing in Dolphin AI, its new production suite, alongside content creation and international expansion.
Shemaroo flags BARC blackout, deferred broadcaster deals amid digital growth
Shemaroo Entertainment faced challenges in its traditional media business due to BARC ratings blackout and deferred content investments. The company's digital business grew significantly, with digital revenue rising by 26% year-on-year. EBITDA loss has narrowed, indicating improvement in financial performance. Continued investments in Gujarati content remain a key focus for Shemaroo. Management remains optimistic about achieving profitability aspirations amid ongoing industry dynamics.
Saregama plans Rs 1,200 crore content spend for FY28-FY30
Saregama India plans to invest around Rs 1,200 crore in new content over FY28-FY30, assuming annual budget increases of 10%. The company expects earlier music acquisitions to drive margin expansion, while maintaining 20-23% revenue CAGR guidance for its music business. It is also expanding subscriptions, artist management and live events.
Delhi woman skips engineering, quits corporate job after 6 years to travel solo. How disappointing her parents helped her discover her independence. ‘Sorry, I am a terrible daughter’
Sonnell Jainn recounts her transformative path from a corporate job to a thriving content creator and solo traveler. Taking a bold step away from engineering, she faced initial disapproval from her parents. However, as they observed her achievements, their perspectives shifted. While challenges remain, there’s a growing mutual understanding as they navigate this new chapter of her life together.
Google says new Australian internet safety bill could cut off under-18s from Gmail
Australia's new internet policy may hold companies accountable for combating harmful content, imposing hefty fines for non-compliance. Google has warned that this could lead to strict age verification for email services. Other tech giants like Meta, TikTok, and Snap have echoed concerns about the potential for overzealous content moderation. While the Australian government emphasizes the need for these safeguards, critics fear the broad regulations could prompt excessive content removal.
Suresh Gopi says Karnataka, Kerala free to test petrol for ethanol content, warns against politicising issue
Union Minister of State for Petroleum and Natural Gas Suresh Gopi said Karnataka and Kerala were free to test petrol samples for ethanol content but cautioned against politicising the issue. His remarks followed Karnataka's claim of detecting higher ethanol levels in petrol and Kerala's decision to conduct similar tests.
Who is Surekha Vani? Telugu actress' Instagram account hacked, issues warning over circulation of private content
Actress Surekha Vani has taken to social media to announce that her Instagram account has been compromised, leading to the unauthorised distribution of her private content. She has called upon users and media outlets to cease sharing this content. To protect her privacy, Vani is prepared to initiate legal proceedings against anyone who continues to circulate these materials.
Karnataka, Keralam free to test petrol for ethanol content, but don't politicise it: Suresh Gopi
Union Minister of State Suresh Gopi emphasized the freedom of Karnataka and Keralam governments to conduct petrol tests. He also mentioned that the Centre has scientific backing for its ethanol blending policy. Gopi explained that a 20 percent ethanol blending in petrol has been approved and will be implemented gradually. The Minister cautioned against politicizing the tests, as it may lead to unnecessary controversies.
E20 petrol supplied by PSU oil firms meets prescribed quality standards: Oil Min
The government's statement confirmed compliance of 893 petrol samples with prescribed ethanol content standards. Karnataka's Department of Food contested these findings, claiming higher ethanol levels in some petrol samples. Oil marketing companies asserted their sampling procedures were not followed during inspections in Karnataka. They requested access to sampling documentation and proposed joint testing of the ethanol content.
Delhi HC orders removal of AI-generated videos targeting Rekha Gupta, says political satire cannot trample on dignity
Delhi High Court ruled for the removal of defamatory AI-generated videos and images aimed at Chief Minister Rekha Gupta. The court emphasized that political satire should not undermine an individual's dignity or character. Gupta filed a suit against the Aam Aadmi Party (AAP) for spreading content that portrayed her in a degrading manner. The impugned media allegedly depicted her engaged in inappropriate activities related to liquor.
India may lower shipbuilding subsidy localisation threshold to 20% to attract foreign investors
The government is considering lowering the minimum domestic-content threshold for shipbuilding incentives from 30% to 20%, with a full subsidy payout linked to 40% localisation. The proposed relaxation, conditional on firm investment milestones, could benefit South Korea's HD Hyundai, which plans a $4 billion greenfield shipyard in Tamil Nadu.
Who is Morgan Fairchild? Meet the 76-year-old Friends star who joined OnlyFans
Morgan Fairchild is exploring a new way to connect with her fans by joining OnlyFans. She is focusing on sharing personal glimpses into her life rather than explicit content. Fairchild aims to showcase her interests, such as science and daily activities, to engage with her audience. The actress was encouraged by friends, including fellow actress Donna Mills, to participate in the platform.
Vaishnaw puts onus on social media platforms to curb online harm, stops short of safe-harbour clarity
Vaishnaw said social media companies could no longer remain passive intermediaries as the digital ecosystem evolved and must take responsibility for the harmful consequences of content circulated through their platforms, including cyber fraud and so-called digital arrest scams.
Karnataka finds ethanol content above E20 limit in petrol samples, seeks action against OMCs
The Karnataka government has accused oil marketing companies of exceeding the mandated ethanol content in petrol. Tests conducted on petrol samples showed levels surpassed the legal 20% threshold significantly. The government plans to submit its findings to the Centre and seek appropriate actions against the companies involved. It has also demanded a compensation fund and clearer disclosures at fuel stations.
India's Karnataka finds fuel samples exceeding 20% ethanol limit, state minister says
Surveys indicate that 80% of petrol stations in Karnataka are breaching the 20% ethanol limit in petrol sales. To address this, officials gathered 63 samples for testing after oil companies neglected to reveal ethanol percentages. The introduction of E20 petrol aligns with India's objectives to cut crude imports while boosting ethanol production.
Delhi Police arrest Maya IPTV operator after raids in Delhi, Haryana
Delhi Police carried out significant raids in both Bahadurgarh, Haryana, and Rajouri Garden, Delhi, where they arrested a suspected reseller accused of distributing content illegally. This action followed a complaint from JioStar regarding unauthorized distribution practices. The suspect allegedly operated the Maya IPTV application for approximately two years, which granted access to over 4,450 television channels. Law enforcement continues to investigate and identify others within the distribution network.
Emomee calls for stronger regulation of children’s digital content
Emomee, a children's entertainment company, emphasises the need for better regulation of digital content for young viewers. The company's founders, motivated by their children's viewing experiences, focus on creating quality educational programming. Recently, Emomee launched a series on Netflix and is exploring global partnerships for distribution. They are also developing physical products and considering live events to engage audiences.
EloElo Group raises $80 Million in Series C funding led by Hornbill Capital, NBCUniversal
EloElo Group has successfully raised $80 million in a Series C funding round to expand its AI-driven entertainment ecosystem. The company's focus will be on producing new original content and launching international micro-dramas. With over 40 million active users, EloElo plans to enhance its AI production capabilities through Dolphin AI. The funding will also support the company's aggressive growth strategy across diverse language offerings.
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