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    CHHATTISGARH BUDGET

    Brands need to shift to ‘Bharat-first’ strategy as digital usage grows

    To effectively connect with rural customers, brands should embrace a 'Bharat-first' advertising philosophy. Digital channels are increasingly shaping the shopping behaviors of younger rural populations, with influencer marketing playing a pivotal role, particularly among female consumers. The integration of AI features alongside social media enhances the flow of product knowledge in these areas.

    After 79 years, Railways reaches this remote town for the first time since Independence; Rs 1,628 crore line opens, two new trains flagged off

    Indian Railways has connected Chhattisgarh’s Rowghat to the national rail network for the first time since Independence, with the inauguration of the Tadoki-Rowghat railway line. The 17.5-km stretch completes the 95-km Dalli-Rajhara-Rowghat project. Two new passenger services, Rowghat-Raipur and Raipur-Kurud, were also flagged off, improving regional connectivity and access to industrial and economic opportunities.

    High-voltage reality: ‘Data hubs need stable grids more than sops’

    As states roll out the red carpet to attract private investments in artificial intelligence (AI) and cloud infrastructure, delivering uninterrupted power to project sites from day one would be crucial for their success, they said.

    Train passengers could be the biggest beneficiaries: India completes 2,843-km Dedicated Freight Corridor; how shifting goods trains to separate tracks could change rail travel

    India’s Dedicated Freight Corridor network, spanning 2,843 km, is now fully operational, marking a significant milestone in the country’s infrastructure development. The network is designed to ease congestion on existing railway lines, enabling freight trains to operate with greater speed and reliability. The DFC is expected to improve India’s logistics efficiency, strengthen competitiveness and encourage a shift in freight transportation from roads to railways.

    Govt floats fresh IT tenders at higher prices

    Government departments are revising IT hardware tenders with higher pricing. Many previous tenders lapsed as brands refused outdated price bids. Some state governments have now floated fresh tenders reflecting updated costs. Manufacturers faced penalties for defaulting on earlier fixed-price government orders. Decision-makers now accept current market prices for IT hardware procurement.

    Toxic advance booking collections day 1: Yash’s upcoming comeback gangster film earns Rs 21.98 crore so far

    Yash’s much-hyped upcoming movie Toxic is gearing up to be a breakout box-office success. As per reports, the film’s advance booking has sold more than 2.7 lakh tickets in just 24 hours. The movie is reportedly set in Goa and boasts of a huge success, comprising Yash and other big names like Kiara Advani and Nayanthara.

    The Economic Times
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