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    How businesses are using generative AI to create content at scale

    The integration of generative AI into creative workflows is revolutionizing content production and innovation. Many Indian creators are witnessing enhanced business success and operational efficiency through these tools. Nonetheless, human intervention is vital to uphold brand consistency and quality in the final results. At the ET AI Awards 2027, outstanding organizations leveraging generative AI in their creative practices will be celebrated.

    Rising AI costs force companies to cap spending, says Goldman Sachs

    In ‘Connecting the Dots’ report, Goldman Sachs highlights how businesses are controlling AI bills by setting usage limits, removing tools that increase consumption and turning to smaller AI models.

    US PERM Freeze: Indian H-1B workers could lose crucial time to secure Green Cards as sponsorships stall

    On October 8, the US Department of Labor announced the suspension of green card processing for eight companies, causing significant worry among Indian professionals reliant on employer sponsorship for permanent residency. While current H-1B visas remain valid, individuals are urged to examine their situations closely and explore other immigration options. Families connected to the affected workers should also evaluate their immigration standings in light of these developments.

    Trump administration’s PERM suspension: Can H-1B workers stay in the US if green card filings are blocked?

    Indian professionals working at Microsoft and Cognizant may face delays in their green card applications. The suspension affects various stages of the PERM labour certification process. Workers near the six-year limit of their H-1B status could experience significant complications. Employees with pending applications might wait longer for decisions and subsequent steps in their residency applications. Clarity on the effects of the suspension on approved applications is still awaited.

    US suspension of PERM applications unlikely to impact Indian IT firms significantly: Kotak

    The US suspension of PERM processing for six major Indian IT companies is unlikely to materially affect their operations or earnings, Kotak Institutional Equities said, citing their reduced dependence on visa-based staffing and increased local hiring in the US. The brokerage said near-term costs could rise if firms rely more on subcontractors, but greater offshoring could help offset the impact, with bigger risks emerging only if restrictions spread to existing work authorisations, client-site deployment or outsourcing.

    TCS, Microsoft respond to US PERM suspension, reaffirm commitment to American workforce

    Tata Consultancy Services has been suspended from the permanent labour certification programme by the US Labour Department. This suspension affects eight major technology companies including TCS, Infosys, and Microsoft. TCS stated that this will not impact its hiring strategy or engagements with clients. The company intends to hire 15,000 workers in the US over the next five years.

    • TCS, Infosys, Wipro & others suspended from PERM green card program by US. What is it & how is it different from H1-B?

      The US has suspended Microsoft, Adobe, Infosys, Wipro, TCS, HCL Technologies, Cognizant and Capgemini from the PERM green card programme over alleged fraud and replacement of American workers. The freeze blocks new applications and pending cases, potentially delaying permanent residency for skilled foreign workers.

      Sridhar Vembu urges Indians to return home after US freezes Green Card process at 8 tech firms

      Sridhar Vembu, the founder of Zoho, is encouraging Indians working in the United States to return home. He highlighted how recent immigration policies have created uncertainty for Indian professionals despite their significant contributions. Vembu emphasized the opportunity for returning professionals to help shape India's technology ecosystem. This call to action follows the suspension of several tech companies from the Permanent Labour Certification program.

      India reacts to US' PERM move against IT cos Infosys to Wipro, says Vance's 'indentured servants' comments 'unwarranted'

      India has criticized US Vice President JD Vance for labeling foreign workers as indentured servants. The Ministry of External Affairs stated that such terminology overlooks the contributions of Indian professionals. It highlighted the economic value and talent mobility that Indian workers bring to the US. Moreover, the MEA stated that restrictions on talent mobility do not advance shared interests.

      US suspends TCS, Infosys, Wipro, HCLTech, Cognizant and three other firms from PERM green card programme

      The US Labour Department has suspended eight major technology companies from the permanent labour certification programme. This decision bars these firms from filing new applications or processing pending applications involving foreign workers. Companies like Tata Consultancy Services and Infosys have been accused of hiring overseas workers at the expense of American jobs. Industry body Nasscom argues that Indian tech companies have reduced dependence on work visas and increased local hiring.

      $22 billion visa fraud? US Labour Dept’s explosive claim puts Infosys, TCS, Wipro in the crosshairs

      The US Labor Department has claimed it uncovered $22 billion in visa fraud, accusing universities and companies of operating as “visa mints” that enabled foreign workers to secure jobs at the expense of Americans. The department has suspended major technology firms from its permanent labor certification programme amid ongoing federal investigations.

      "Credibility of talent mobility ecosystem damaged by actions of few," cautions Foreign Secy Misri

      Foreign Secretary Vikram Misri has warned that fraud, exploitation and skill mismatches could undermine the credibility of India’s overseas talent mobility ecosystem, days after the US suspended PERM processing for several major technology companies. He urged recruiters and mobility firms to prioritise ethics, transparency and accountability, while the MEA said the US action could delay green-card processing but does not by itself affect existing H-1B visas or dependents.

      US green card suspension: TCS, Infosys, Wipro, other IT firms' PERM applications already on decline

      Indian IT companies are experiencing a significant decline in green card applications this year due to a recent suspension. Major firms like Tata Consultancy Services and HCL have drastically reduced their applications for permanent labor certification. NASSCOM indicates that these companies are relying less on H-1B visas and enhancing local workforce hiring strategies. The total number of PERM applications from Indian firms remains relatively low compared to the overall figures.

      'Never-ending flow of cheap labour': JD Vance reiterates US stand on barring Microsoft, TCS Infosys & others from green card program

      US Vice President JD Vance defended the Trump administration’s move to suspend major technology companies, including Microsoft and Adobe, from the employment-based green card programme, accusing corporations of relying on cheap foreign labour at the expense of American workers.

      H-1B visas, green card programmes generated $2.1 trillion in US household income: USISPF

      The US-India Strategic Partnership Forum has backed the Trump administration’s crackdown on alleged PERM abuse while warning against overlooking the economic contribution of legal immigrants. USISPF said green card and H-1B pathways have strengthened US growth and innovation, citing $2.1 trillion in household income and nearly $579 billion in federal, state and local taxes generated by legal immigrants.

      Green card woes deepen for Indian tech workers

      Thousands of Indian technology professionals are facing uncertainty regarding their US permanent residency applications. Major technology companies have been suspended from the permanent labor certification program, impacting green card processing. Employees nearing the H-1B visa limit may encounter immediate difficulties due to these restrictions. Companies are evaluating their immigration strategies to support affected employees and ensure talent retention.

      India slams JD Vance's H-1B remarks, defends Indian workers

      India's external affairs ministry expressed strong disapproval of JD Vance's remarks about H-1B workers, labeling them as deeply offensive. They emphasized that current H-1B visas continue to be valid, notwithstanding modifications to the PERM program. Vance's allegations against firms like Microsoft for prioritizing foreign employees over Americans have reignited debates on immigration.

      US green card freeze: TCS, Infosys, Wipro, HCLTech had just 61 certified PERM cases in FY26

      HCL America recorded 59 certified cases and TCS only two. Infosys and Wipro had no recorded cases in the period and neither did US-headquartered Cognizant.

      PERMafrost without bite: Indian IT must stop treating every US rule change as a crisis to be lobbied away, fix lies elsewhere

      US Labour Secretary Keith Sonderling has suspended eight companies from the Permanent Labour Certification Programme, significantly impacting their operations. Companies primarily delivering services from India are affected, hindering their ability to hire foreign workers. This situation is anticipated to push Indian tech talent to consider alternatives, including returning to India. The decision may also disrupt ongoing trade discussions between the US and India regarding skilled labor mobility.

      ‘You have a green card of your own’: US' new PERM rules expose a job trap of 'rewards' that employees get stuck in for years, warns IIM alumnus

      An IIM Lucknow alumnus has drawn a parallel between the US green card restrictions affecting Indian professionals and a career trap that many employees may not even realise they are caught in. From ESOPs waiting to vest to retention bonuses and long-promised promotions, rewards that appear to offer financial security can make people think twice before exploring better opportunities.

      Why has the US targeted Microsoft, TCS, Wipro over green cards

      The move is part of the US government's wider crackdown on immigration and foreign workers. The administration has said it wants companies to hire more Americans and prevent foreign workers from being employed at lower wages at the cost of local jobs.

      Green card move by Donald Trump government: Will it backfire for USA? Details here

      Donald Trump government said it is suspending Microsoft and Adobe along with some of the largest IT firms in the world, including Cognizant, Infosys, Tata Consultancy Services, Wipro, HCL Technologies and Capgemini. Other companies such as Meta, Amazon or Alphabet's Google remain free to participate in the program.

      Explained: Why IT stocks ignored Donald Trump’s PERM suspension to gain Rs 70,000 crore in one day

      IT stocks rallied up to 4% on Friday, adding Rs 70,000 crore in market capitalisation, despite the US suspension of a labour certification programme. Strong Q2 results from TCS, easing oil prices and bond yields, and developments around OpenAI also supported sentiment. TCS gained after reporting 15% profit growth, while brokerages flagged near-term margin pressures and evolving AI-related risks.

      US green-card freeze hits TCS, Infosys, Wipro; GTRI warns of wider IT curbs

      The US government has suspended eight technology companies, including TCS, Infosys, Wipro and HCLTech, from the PERM green-card sponsorship programme, raising concerns over potential restrictions on foreign tech workers. A Global Trade Research Initiative (GTRI) report warns that curbs could extend to H-1B hiring and skilled-worker mobility. The move may push Indian IT firms to diversify markets and expand domestic delivery.

      Can’t replace US workers with foreign ‘indentured servants’: US after suspending PERM green card program

      US Vice President JD Vance defended the suspension of eight technology firms, including Microsoft, TCS, Infosys and Wipro, from the PERM green card programme, accusing companies of replacing American workers with cheaper foreign labour.

      Infosys, TCS, Wipro and other IT stocks rise up to 4%. Here are 3 important triggers to watch

      IT stocks including TCS, Infosys, Wipro, HCLTech, Tech Mahindra, Coforge and Persistent Systems rose up to 4% on Friday. The gains came amid a confluence of factors, including second-quarter earnings and the US suspension of a certification programme. TCS and Wipro were among the key gainers, while midcap IT stocks also saw strong buying interest during the session.

      Immigration, skilled talent mobility distinct: Nasscom as US suspends IT firms from green card prog

      The latest development in the US - the biggest market for the $300 billion Indian IT industry - adds to uncertainty for tech outsourcers that rely on cross-border movement of skilled professionals. In a statement, Nasscom said the decision affects a specific immigration pathway, but it has consistently maintained that the two issues should be kept apart.

      'Our message to Microsoft is...': JD Vance targets tech giant over fraud, abuse as US says Microsoft, Adobe sought 3 million foreign workers

      The Trump administration has suspended major tech companies from applying for permanent residency for foreign workers. Various companies, including Microsoft and Adobe, have been accused of abusing the H-1B visa program. U.S. Vice President JD Vance claimed that Microsoft replaced laid-off American workers with foreign workers. Labor Secretary Keith Sonderling stated that nearly 3 million foreign workers were requested by these companies.

      Cognizant, Infosys, Tata, Wipro, HCL among 8 IT firms suspended from US green card programme

      The US government's recent decision to suspend eight leading IT companies, including Microsoft, from green card applications for foreign workers highlights pressing job market challenges. Vice President J D Vance pointed out the negative impact on employment opportunities. The Department of Labour has reported significant misuse of the visa system dating back to 2009.

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