BING ADS
Tata Play dishes out ₹199 wildcard to stay connected in changing world
Tata Play is launching the Tata Play Smart app, enabling access to over 500 live television channels. The app requires an internet connection and is compatible with various devices including smart TVs. Tata Play maintains that traditional DTH services will continue to exist alongside streaming services. The company aims to expand its user base by attracting households yet to subscribe to pay television.
Tata Play partners Spotify to offer four-month Premium trial
Tata Play and Spotify have partnered to offer a complimentary music trial. Eligible Tata Play Binge subscribers can receive four months of Spotify Premium. This collaboration aims to expand music offerings and customer reach for both companies. The service provides ad-free listening and access to millions of songs. This partnership complements Tata Play's existing television and OTT aggregation services.
Not enough bang for the binge, Indian streamers flip the script
Streaming platforms in India are focusing on ad-supported web series. This shift is due to stagnating subscriber growth and lower margins. Long-format shows are expected to rise on OTT platforms. Binge-watching fatigue and cost-effectiveness are driving this trend. Premium content faces challenges from piracy and actor reluctance. Ad-supported content sees subscriber growth, prompting creative partnerships.
Windows 11 users can now uninstall Microsoft Edge, Bing & disable ads
The update also includes changes to the Widgets Board, enabling the removal of Microsoft News and ads feed.
Five things to know about the Google antitrust trial as it hits halfway mark
In the trial that started on Sept. 12 and is scheduled to go to about mid-November, the Justice Department accused Google of manipulating online auctions - a multibillion dollar industry dominated by Google - with these formulas to favor its own bottom line.
Microsoft's Bing, LinkedIn vows more ads transparency
Internet giants must now enforce the milestone EU's Digital Services Act (DSA), which demands they protect users online from harmful content and be more transparent about their algorithms.
Microsoft, Google strategy to test AI search ads irks some brands
The two tech giants are racing to revamp their search engines with artificial intelligence that can produce written responses to open-ended queries. That process will upend how advertisers reach consumers through ads on search results, a market that is estimated to grow 10% to $286 billion this year, according to research firm MAGNA.
Microsoft limits Bing chats to 5 questions per session
"As we mentioned recently, very long chat sessions can confuse the underlying chat model in the new Bing. To address these issues, we have implemented some changes to help focus the chat sessions," Microsoft said in the blog post.
Microsoft's Bing plans AI ads in early pitch to advertisers
In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke about the private meeting on the condition of anonymity.
Microsoft's Bing plans AI ads in early pitch to advertisers
In a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke about the private meeting on the condition of anonymity.
Tata Play partners Gamezop to introduce gaming on OTT platform Binge
As part of the deal, Tata Play Binge will offer its users access to 100 games from Gamezop’s library on its platform. Users can enjoy these games on the platform ad-free with subscription (which starts at Rs 59) and ad-supported without subscription.
Microsoft in talks with InMobi to raise Bing's market share
If InMobi is able to power Bing to significantly greater adoption, Microsoft will be able to get a bigger cut of the market that is Google’s main source of revenue.
Windows 10 will scare Google; here's why
Rather than treating the operating system itself as the cash cow, as it used to, it's now all about subscription services.
Microsoft advertisements attempt to capitalise on backlash against Google's privacy policy changes
Microsoft, is rolling out new ads that say its rival Google is risking users' privacy to squeeze more revenue out of them.
Yahoo revs up search results in turnaround quest
Yahoo Inc. is jazzing up its Internet search results in an effort to orchestrate a revenue revival.
Microsoft trying to position itself as a challenger brand online
When a new service rolls out of the door of Microsoft's product development department, more often than not a shrug ripples around the internet like a Mexican wave at a goalless draw.
Apple may replace Google with Bing on iPhone: Report
Apple is in talks with Microsoft to make Bing the default search engine on the iPhone instead of Google, BusinessWeek magazine reported on Wednesday.
Yahoo's shift to Bing could be risky bet
Is Microsoft's Bing really a better search engine? Since it debuted last month, it has earned praise for the smart way it presents results and how it lets users preview Web sites without clicking through to them.
Yahoo's shift to Microsoft's Bing could be risky bet
Microsoft can make its index catch up to Yahoo's and even Google's, but doing so will more likely take years. Microsoft, Yahoo challenge Google: Bing it on
Load More
