AYURVEDA

Emami bets on brand extensions to enter newer consumer categories

Emami is leveraging its established brands like BoroPlus and Kesh King to enter new consumer segments. The company has launched the FromMaa range for baby-care and Kesh King Scalp First for scalp-care. Both product lines are introduced through modern trade and e-commerce channels. Additionally, Emami's strategic investments in newer consumer businesses have shown significant growth recently. These initiatives help diversify the company's portfolio and reach a wider audience.

Dhanteras 2026 date and time: Check city-wise gold and silver buying puja muhurat and vidhi, pradosh kaal

Dhanteras 2026 is set to be observed on November 6th as people engage in important rituals. Common practices include cleaning homes and performing puja to invoke blessings of prosperity. The most auspicious time for the Dhanteras puja differs based on city locations and timing. Devotees often buy gold, silver, or new utensils to bring good fortune on this day.

Naraka Chaturdashi 2026: Why Do People Clear Debts and Settle Pending Dues Before Diwali?

Naraka Chaturdashi, commonly called Choti Diwali, celebrates the triumph of light over darkness in many households. As the Diwali festivities approach, families tend to reassess their financial standing and settle any unpaid dues. This ritual holds special significance for trading communities, marking the end of an accounting cycle. While not a religious obligation, managing debts reflects a cultural commitment to financial prudence, ultimately enriching the joyous atmosphere of Diwali.

Dhanteras 2026: What not to buy? List of items considered inauspicious on this day

What should you avoid buying on Dhanteras 2026? Know the traditional beliefs surrounding iron, sharp objects, black-coloured items and other purchases. While these items are considered inauspicious in some households, customs vary across regions and families. Find out which purchases are traditionally avoided on Dhanteras and why.

13 Diyas of Dhanteras: Which Lamp Goes at the Entrance, Tulsi Plant and Home Temple and What It Symbolises?

Dhanteras is a cherished celebration where families illuminate their homes with 13 diyas, each representing different blessings such as health and prosperity. The placement of each diya carries cultural significance, especially the first, which honors Lord Yama. Families often tailor this arrangement to fit their traditions and living spaces. With Dhanteras 2026 falling on November 6, excitement builds as households prepare for this sacred occasion.

Dhanteras 2026: Why Lord Dhanvantari Is Worshipped Alongside Goddess Lakshmi — The Ayurveda Connection Explained

Dhanteras is a vibrant festival that celebrates prosperity and well-being, honoring Goddess Lakshmi and Lord Dhanvantari. Coinciding with Dhanvantari Jayanti, this day highlights the importance of good health as foundational to success. Festivities include acts of devotion, special prayers, and rituals focused on wealth and wellness. In 2026, Dhanteras will be observed on November 6, just ahead of the grand Diwali celebrations.

Yamadeep Daan on Dhanteras 2026: Why One Diya Is Lit for Lord Yama, Not Goddess Lakshmi

Dhanteras, celebrated on November 6, 2026, encompasses several meaningful rituals, one of which is the Yamadeep Daan. This involves lighting a diya in the south direction, a gesture dedicated to Lord Yama, intended to seek shelter from untimely death and foster family health. The tradition traces back to the tale of a devoted wife and her courageous husband, King Hima's son, who overcome fate together.

Dhanteras 2026 date: Shubh muhurat to buy gold, silver, utensils and other valuables

Dhanteras muhurat: Dhanteras 2026 will be celebrated on November 6. From the shubh muhurat for Lakshmi Puja to city-wise timings and the significance of buying gold and silver, here's everything to know about Dhantrayodashi, as per Drik Panchang.

November 2026 Hindu Festival Calendar: Diwali, Chhath Puja, Dev Diwali, Guru Nanak Jayanti and Other Important Dates

November 2026 features several important Hindu festivals, including Dhanteras, Diwali, Govardhan Puja, Gujarati New Year, Bhai Dooj, Chhath Puja, Tulsi Vivah and Dev Diwali. The month also includes Rama Ekadashi, Masik Shivratri, Kartik Purnima and Guru Nanak Jayanti. Check the complete November 2026 Hindu festival calendar for important dates, religious significance and observances across India.

What Do the 5 Days of Diwali Signify? The Beautiful Meaning Behind Every Celebration

Diwali is more than a single night of illuminated homes and festive celebrations. The five days of Diwali, beginning with Dhanteras and ending with Bhai Dooj, carry distinct religious meanings connected to prosperity, the triumph of good over evil, gratitude, new beginnings and family relationships. But why are these five observances celebrated together, and what is the story behind each one?

Before You Buy Gold, Know Why Dhanteras and Akshaya Tritiya Are Both Considered Auspicious

Dhanteras vs Akshaya Tritiya: Both Dhanteras and Akshaya Tritiya are considered auspicious occasions to buy gold in India, but their religious significance and buying traditions differ. Akshaya Tritiya is associated with lasting prosperity and new beginnings, while Dhanteras is linked to Goddess Lakshmi, wealth and Diwali celebrations. So, which is actually the better day to buy gold?

9 ayurvedic health benefits of waking up at Brahma Muhurta

Dhanteras 2026 date November 6 or 7? When is Dhantrayodashi? Check confirmed date, shopping timings and shubh muhurat

Dhanteras 2026 date and time: Dhanteras 2026 will be celebrated on Friday, November 6, ahead of Diwali. The Trayodashi tithi begins at 10:30 am on November 6 and ends at 10:47 am on November 7. According to Drik Panchang, the Dhanteras puja muhurat in New Delhi is from 6:02 pm to 7:57 pm. Check the confirmed festival date, auspicious timings for buying gold and silver, puja muhurat and the significance of Dhanteras.

ET Industry Changemakers Awards North 2026: Celebrating Visionaries Who Are Shaping Tomorrow

Weather the Weather: A seasonal guide to food, fitness, skincare and staying healthy

As the seasons change, your wardrobe shouldn’t be the only thing that needs a reset. A better approach, finds Lijee Philip, is to prepare for the weather shift before the symptoms appear. Here’s an all-weather reset guide

AYUSH sees rise in patents filings showcasing innovation growth; 4,077 applications filed from 2014 to 2026

Ayush-related Intellectual Property activity has seen substantial growth, with over 4,000 patent applications from 2014 to 2026. The Ministry of Ayush emphasises the increasing participation of individuals and institutions in this sector. Patent filings peaked post-COVID, reflecting a focus on research and innovation. Natural persons and educational institutions contributed significantly to the total filings and grants. The government continues to foster an enabling environment for traditional knowledge and scientific research.

Nana Patekar's cardiac arrest puts heart health in focus: 6 habits to start today

The death of veteran actor Nana Patekar underscores the critical need for cardiovascular health awareness and prevention. Heart disease often lacks obvious warning signs, making regular health checks essential for everyone. Lifestyle changes such as exercise, a balanced diet, and stress management are important for heart health. Individuals should not postpone health goals and can start with achievable steps today.

President Murmu appoints six Governors in major reshuffle

President Droupadi Murmu appointed four new Governors for the states of Karnataka, Uttarakhand, Odisha, and Sikkim. Om Prakash Mathur has been reassigned as Governor of Keralam while Rajendra Vishwanath Arlekar is now Governor of Tamil Nadu. Sudha Yadav, an OBC leader, will head Karnataka after her tenure in the Lok Sabha. Dhal Singh Bisen, an Ayurveda practitioner, will take charge of Uttarakhand.

Goodbye sightseeing, hello selfcare: The nearly trillion-dollar business of getting your life back

Wellness travel is transforming holidays as Indian travellers increasingly prioritise fitness, sleep, stress relief and personal wellbeing over conventional sightseeing. From Hyrox races and yoga retreats to luxury wellness resorts offering medical diagnostics, longevity programmes and digital detoxes, the trend is reshaping tourism. Experts say the real challenge is turning holiday wellness experiences into lasting everyday habits.

Ayurveda-focused D2C startup Nat Habit raises Rs 142 crore Led by Trident Growth Partners

The round saw participation from Physis Capital and Hero Family Office including existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures. The round comprised primary capital.

Nat Habit secures Rs 142 cr funding to fuel expansion; eyes 60-70% revenue growth in FY27

Nat Habit has secured Rs 142 crore in Series C funding led by Trident Growth Partners. The investment aims to enhance its product offerings and improve distribution channels in retail and quick commerce. The company plans to increase production capacity significantly over the next two years to meet rising demand. Additionally, Nat Habit will explore new product segments like body wash and hair colour.

Ayush services sector supports 1.76 million livelihoods; women constitute 43% of the workforce

The Ayush services sector supports 1.76 million livelihoods in India and has a significant female workforce. Women's participation in organized segments, including hospitals, exceeds 50 percent in several areas. The sector has the potential to expand substantially, generating an estimated USD 216-318 billion by 2047. Ayurveda remains the largest individual system of revenue generation within the sector, contributing significantly.

Ayurvedic honey remedy to heal wounds: Top Pakistani terrorist 'Hashim Moosa' used this method to treat bullet injuries while hiding in J&K forests

A Pakistani terrorist identified as Mohd Asif alias Hashim Moosa, believed to be a former Pakistan Army SSG commando and a Lashkar-e-Taiba commander, allegedly used pure honey to treat bullet wounds while hiding in the forests of Jammu and Kashmir. Officials said photographs of his honey-treated injuries were recovered from an associate’s phone after his death.