APPLE MAC PRIVACY CONTROLS
Apple’s iPhone 18 Pro takes centre stage in Diwali film: Camera tips and tricks explained
Apple has released a new Diwali film, ‘Step into the Light’, shot entirely on the iPhone 18 Pro in collaboration with Indian fashion label Raw Mango. Directed by founder Sanjay Garg, the film features Juhi Chawla, traditional Indian textiles, dance performances and a reimagined version of the 1994 song Roop Suhana Lagta Hai.
Apple opens Siri AI to all developers: Here’s what you need to know
Apple has launched a Developer Preview of Siri AI for developers across multiple operating systems. This integration facilitates enhanced user interactions, allowing apps to utilize features like App Intents for task management and app skills for managing complex tasks. However, Siri AI remains unavailable in the European Union due to regulatory obligations, and its usage is restricted to individuals over 13 years old.
Ex-Ultrahuman executive launches AI ring startup Aina for agentic interactions
The startup said it is positioning the device as an alternative interface to smartphones for everyday interactions with AI systems. It has spent the past 15 months developing the product and is now opening pre-orders globally, with prices starting at $399 (about Rs 36,000), the startup said in a statement.
Google Pixel 11 Pro XL review: Google's most complete Pixel yet, but can it win over iPhone users?
Google Pixel 11 Pro XL is Google's most complete flagship yet, with a premium design, excellent display, reliable battery life and improved cameras. While its Tensor G6 processor trails Apple's latest iPhone in raw performance, its smooth software, seven years of updates and better video recording make it a compelling Android alternative. Priced at ₹1,34,999, it is particularly appealing to iPhone users considering a switch.
Apple cuts employee AI budgets in cost-control push
Apple has reduced employee budgets for AI usage as part of a broader effort to rein in costs, even as it seeks to expand the use of AI across its operations, Bloomberg News reported on Wednesday, citing people familiar with the matter.
Apple becomes world’s most valuable company with $5.1 trillion market cap as AAPL stock today hits record high after Democrats win midterm elections
Apple stock price surged more than 6% to a record high on Wednesday, lifting its market capitalization to $5.1 trillion and making it the world’s most valuable company. The rally followed Democrats’ midterm election victories and came after Apple reported stronger-than-expected quarterly revenue and earnings.
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Apple drops with most of Wall Street, but gains for other Big Tech stocks cushion the blow
The stock market has been shaky recently as technology and artificial-intelligence stocks have swung on worries their prices shot too high in the frenzy around AI. Several of the most influential AI-related stocks held firmer Tuesday, which supported the market, after flipping from gains in the morning to losses in the afternoon a day earlier.

Apple’s robust India quarter; Giva’s $100 million funding
Apple posted record sales in India in the September quarter. This and more in today’s ETtech Top 5.

Apple posts record revenue in India in September quarter; iPhone upgrades, Mac and services hit new highs
Apple reported its highest-ever quarterly revenue in India during the September quarter, along with record performances in its Mac business. The company experienced an increase in iPhone upgraders, with India being a significant contributor to this growth. Global services revenue also soared, reflecting successful expansion in emerging markets like India and Southeast Asia. Additionally, Apple Pay was launched in India to enhance payment experiences for customers.

Apple posts all-time revenue record in India: CEO John Ternus
Apple's quarterly earnings reveal a staggering revenue of $30.71 billion, reflecting a twelve percent growth as of September 26. With record-breaking global iPhone sales highlighted in markets like India and mainland China, Mac revenue soared to unprecedented levels, largely due to robust MacBook sales. Furthermore, on September 30, the launch of Apple Pay in India marked a significant enhancement in its market foothold.

Apple Inc's revenue hits all-time India high in September quarter
Apple Inc achieved significant revenue growth in India during the September quarter, driven by rising demand. The company's sales of iPhones, Mac computers, and services reached record levels across various markets. Initial sales of the newly launched iPhone 18 Pro series in India exceeded those of the previous model by nearly 20%.

Apple Q4 results beat estimates as iPhone 18 Pro demand, price hikes offset rising chip costs
Apple reported better-than-expected Q4 revenue of $114.48 billion and earnings of $2.10 per share, driven by strong iPhone 18 Pro demand and Mac sales. Higher product prices helped offset rising memory-chip costs. The company is also expanding its AI offerings, while addressing supply constraints affecting its first foldable iPhone.

Apple beats sales and profit expectations but AI costs weigh on holiday sales
Apple exceeded analysts' expectations for its latest results on Monday when the iPhone-maker said it notched a "revenue record" for the July-September quarter, driven by iPhone sales and services revenue, but increased costs related to AI will drag down margins. This includes primarily the impact of higher memory costs, as well as some costs related to the ramp of Siri AI," Parekh said.

How to silence unknown callers on WhatsApp? A guide for Android and Apple iOS users
WhatsApp provides a feature enabling users to silence calls from unknown callers for privacy and convenience. Users can prevent interruptions from strangers and only receive calls from saved contacts. The app offers details about the unknown callers, such as country codes and group interactions. Users can easily adjust their settings on both Android and iOS devices to enable or disable this feature.

Apple plans major iPad refresh in 2027, new iPad Air and Pro models expected: Report
Apple is expected to refresh its iPad models, including the iPad Air, iPad Pro, and entry-level iPad. The upgrades aim to incorporate OLED displays and increased processing power. Additionally, a cooling system will help manage heat during intense tasks. The entry-level iPad will also see improvements, though specifics remain unclear. Major iPad updates are not anticipated in the latter half of 2027.

Apple's new CEO John Ternus to face first earnings test as memory costs surge
Ternus, who took the reins from Tim Cook in September, has overseen the introduction of Apple's first foldable phone, smart home hub and Apple's first touch-screen laptops. All of those products began shipping during the company's current fiscal first quarter, amid what Cook had called a "100-year flood" of rising memory costs.

MeitY unveils DEPA handbook to enable trusted data sharing for AI training
The Ministry of Electronics and Information Technology has launched a handbook on Data Empowerment and Protection Architecture. This handbook is designed to enhance collaboration on data for AI training while ensuring data control. IT Secretary S Krishnan emphasized the importance of responsible and secure data usage in India's AI ambitions. The handbook enables accountability and transparency by tracing data provenance throughout the training process.

'Ergonomically terrible': Steve Jobs said hands-off, Apple says hands-on with its first touchscreen laptops
Apple CEO John Ternus unveiled the company’s first touchscreen MacBooks, reversing a long-standing stance against the technology. The move comes as Apple expands its product lineup ahead of the holiday shopping season, despite earlier objections from Steve Jobs and Tim Cook.

Apple Pro and Tell: How much will the first touchscreen MacBook Pro cost in the US, UK and Canada?
Apple Pro and Tell: Apple has launched its first touchscreen MacBook Pro at the “Pro and Tell” event, with US prices starting at $2,899. Apple has opened preorders for the new touchscreen MacBook Pro models, with availability scheduled to begin on November 6 Here's what buyers in the US, UK and Canada need to know about pricing, new features and availability.

Apple introduces touchscreen MacBook Pro with OLED display: India prices start at Rs 3,49,900
Apple has launched new MacBook Pro models with touchscreen OLED displays, Dynamic Island and M5 Pro and M5 Max chips, marking a major change for its professional laptops. Starting at Rs 3,49,900 in India, the 14-inch and 16-inch models offer touch gestures, up to 2,000 nits of peak brightness and claimed battery life of up to 24 hours.

Apple set to unveil first touchscreen MacBooks, ending years of resistance to the technology
Apple is preparing to introduce its first touchscreen MacBooks, reflecting a shift in consumer demands for laptop technology. The company's previous resistance to touchscreens has changed as consumer preferences have evolved. Analysts suggest that this change is a necessary response to market trends and expectations. Recent product launches, such as the folding iPhone and upgraded MacBook Pro, aim to enhance consumer experience.

Free Fire India release date: Garena announces October 28 launch, check download details and new features
Garena has officially announced that Free Fire India will be available for download on October 28, specifically tailored for Indian players. The launch will include a Diwali campaign that showcases India's rich cultural diversity through exclusive in-game items and themed artwork. Optimized for budget smartphones, the game aims for greater accessibility while prioritizing user data security by storing information on local servers.

Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI
Apple said the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life, the longest ever in a Mac.

Apple launches 14-inch MacBook Pro with M6 at Rs 2,39,900; touchscreen model also expected
Apple has launched the 14-inch MacBook Pro with the M6 chip in India at a starting price of Rs 2,39,900, offering faster graphics, improved on-device AI performance and up to 24 hours of battery life. Pre-orders begin October 28, with sales starting November 6. However, the new model does not have a touchscreen, a feature reportedly planned for redesigned MacBook Pro models expected later this year or in early 2027.

Apple launches new iMac with M6 in India, prices start at Rs 1,74,900
Apple has launched its new 24-inch iMac with the M6 chip in India, with prices starting at Rs 1,74,900. The desktop brings improved performance, faster on-device AI processing, Wi-Fi 7, Bluetooth 6 and a 4.5K Retina display. Available in seven colours, the new iMac supports up to a 12-core CPU and GPU and runs macOS 27 with Siri AI and Apple Intelligence features. Pre-orders begin on October 28, with sales starting November 6.

iOS 27.2 is out: Here's what new features iOS 27.2 bring to Siri and other Apple devices
Apple unveiled iOS 27.2, introducing impressive Siri enhancements such as memory features that allow the assistant to remember past dialogues. Users can now selectively copy parts of Siri’s responses and restrict certain apps from interacting with Siri. Additionally, the update boosts the Messages and Photos apps with improved contextual suggestions and AI-powered image recognition, enriching the overall user experience across multiple Apple platforms.

Apple Mac mini M6 review: A compact powerhouse for video editing, AI agents and everyday productivity
Apple’s Mac mini M6 packs powerful performance into a compact desktop, but is it the right choice for creators and professionals? From 4K video editing and multitasking to experimenting with local AI models and tools such as ChatGPT and dots, the machine offers plenty of possibilities. However, its starting configuration comes with limitations that buyers should consider before investing.
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