AMUL CREATIVE
Amul brings a bread and butter twist to L&T boss's 'stare at wife' remark
Amul created a humorous doodle in response to L&T chairman SN Subrahmanyan's suggestion of a 90-hour workweek. Subrahmanyan's comments about working on Sundays and questioning the value of time off sparked debate. Amul's playful artwork highlighted the controversy while adding humor to the serious discussion. Many users appreciated Amul's timely and creative response.
Amul's 'Chaicrosoft' doodle takes social media by storm: Bill Gates and Dolly Chaiwala's viral encounter
Amul's latest viral sensation features a playful doodle capturing the memorable encounter between former Microsoft CEO Bill Gates and Nagpur's beloved tea vendor, Dolly Chaiwala. The whimsical illustration, titled "Chaicrosoft," cleverly blends humour with creativity, showcasing Dolly Chaiwala offering tea and Amul butter-slathered bread to Gates.
Amul issues clarification on AI-generated ‘Sharam’ cheese image making rounds on social media, says it's been used to create misinformation
The company issued a statement clarifying that the image was unauthorised and aimed at spreading misinformation.
Amul girl: An utterly-butterly ‘meme’-led marketing legacy ahead of its time
The doyen of Indian advertising, Sylvester daCunha, of the Amul Girl campaign in 1966 fame, passed away on Tuesday. His passing once again reminds us of the legacy the company created under the 'utterly butterly' brand campaign, one beloved by billions, laced with incomparable quick-wit. Read on to know how and why the brand has remained ahead of its time.
'Amul Girl' creator Sylvester daCunha is no more
Sylvester daCunha, the creator of the iconic 'Utterly Butterly' Amul Girl mascot, has died aged 87 in Mumbai. From its creation in 1966, daCunha's Amul Girl campaign became legendary for its acerbic wit and commentary on topical issues. The Amul Girl was designed to promote India's top-selling food brand, and daCunha's advertising work was praised for showing how world-class marketing could be created for the country's biggest food brand without a huge budget.
'Take a shine to it.' Amul celebrates as gold prices reach all-time high
Amul captioned the tweet as: "Amul Topical: Gold at an all time high!"
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Amul shares creative doodle for Kapil Sharma's ‘Zwigato’, Actor responds
Amul has shared a creative doodle on social media to appreciate the Kapil Sharma starrer film, ‘Zwigato’.
Messi magic finds its way in Amul creative; Netflix, Durex shower love on GOAT, Dunzo feels for Mbappe
As the dust settled, brands joined in to congratulate the winning team, and captain.
Amul congratulates new parents Ranbir Kapoor and Alia Bhatt with a cute message
Amul had also made an adorable cartoon on the duo's wedding on April.
Amitabh Bachchan's 80th birthday gets a delicious Amul surprise
The dairy brand honoured the Big B with an adorable art.
‘Many Mani years together!’ Amul creative celebrates AR Rahman-Mani Ratnam collaboration over the years
The legendary duo has worked together in as many as 15 films.
‘Cyrus Mistry still had miles to go.’ Amul creative pays tribute to 'dynamic businessman' who died in a car crash
The new creative was shared on the social media handles of the dairy brand.
Amul bids adieu to India's 'Big Bull' Rakesh Jhunjhunwala with a monochromatic creative
The dairy giant termed Jhunjhunwala 'self-made' in its post.
Carlos Alcaraz Garfia finds place in Amul's creative after emerging as newest Grand Slam contender
Last week, the 19-year-old beat his idols Rafa Nadal and Novak Djokovic at Madrid Open.
Amul honours Pandit Shivkumar Sharma and his santoor with a monochrome creative
The santoor maestro passed away at 83 following a heart attack.
Amul honours ‘Disco King’ Bappi Lahiri with a special creative
The dairy brand called the late music icon a 'legendary Indian singer-composer'.
Rahul Bajaj gets a special tribute, creative shows Amul girl riding 'Hamara Bajaj' with late business leader
The post was liked by more than 27,640 people on LinkedIn.
Amul wins the day with cute Tata-Air India creative, fans happy to see airline back in 'safe hands'
The dairy giant celebrated Air India being handed over to the Tata Group.
Amul Macho files complaint against Lux Cozi for allegedly copying ad
"The Lux Cozi Ad unfairly tries to take advantage of the brand equity, reputation and goodwill generated by the Amul Macho Toing Ad," Amul Macho said in a complaint with the Advertising Standards Council of India.
Twitter cites security processes for temporarily restricting Amul account
On accessing the account, a message saying "This account is temporarily restricted. You're seeing this warning because there has been some unusual activity from this account. Do you still want to view it?" was displayed.
Amul serves nostalgia with '80s creative ads during 'Ramayan' & 'Mahabharata', thanks India for all the love
The dairy brand recently telecast its older TVCs.
Corona paranoia: Zomato & Amul bring COVID-19 twist to tweets, spread awareness
Brands upped their game on Twitter.
PETA India slams Amul for creative on Joaquin Phoenix’s Oscar speech, says ‘the joke’s on you’
All’s not well between PETA India and Amul.
Amul, Britannia indulge in bitter battle over butter
Amul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.
Amul's new cartoon captures CSK's IPL win perfectly with Ziva Dhoni & Shane Watson
Amul titled the cartoon, 'Shane ai Super Kings', with the caption 'Yellow always wins!'
8,000+ Amul hoardings done, but no creative block for Rahul daCunha
The polka-dotted Amul moppet continues to make India laugh every day, without fail.
If an ad’s doing well, why change it: R S Sodhi, GCMMF (Amul)
The utterly butterly deliciously witty Amul Girl hasn’t changed at all in the last 50 years. The polka-dotted girl remains an icon of sorts for modern India.
Verghese Kurien, the man who made Amul a $2.5 bn entity, passes away
Verghese Kurien, who passed away at the Muljibhai Patel Urological Hospital today headed the GCMMF for several decades.
Amul girl far cuter than Amul boy: DaCunha
Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators.
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