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Soaring tech costs push festive shoppers towards EMIs
At Bengaluru-based Pai International Electronics, which operates across Karnataka, Andhra Pradesh and Telangana, 70-80% of smartphone sales during the festive season were financed through EMIs, up from 40-50% last year, said director Rahul Pai. At Vijay Sales, which operates 181 stores nationwide, EMIs accounted for about 70-75% of festive-season sales.
Big Tech returns smallest share of cash to shareholders in 15 years, given AI spending
The retreat threatens a long-standing source of support for technology share prices. With companies buying back fewer shares, investors are increasingly dependent on heavy AI investments delivering enough profit growth to justify their valuations.
7 discount, cashback credit cards for online festive shopping in 2026: One of them is lifetime free
Most of us will engage in festive shopping, making credit cards an appealing choice for discounts and cashback offers. But before choosing a card, analyse fees, rewards, and conditions on cashback. Check these 7 credit cards that are offering up to 10% cashback on online shopping, among other offers. These cards also have a low joining fee and one of them is lifetime free.
Amazon Prime Video subscriber paid Rs 1,499 for a year, but ads appeared before the plan expired; court orders Rs 9,499 payout
A Hyderabad consumer commission has directed Amazon Prime Video to pay Rs 9,499 to a subscriber after advertisements appeared during his paid annual membership and the platform sought an additional Rs 699 for ad-free viewing. The commission held the platform guilty of deficiency in service and unfair trade practice, ordering a full subscription refund, Rs 5,000 in compensation and Rs 3,000 towards litigation costs.
Diwali Sale 2026: Buying fridge, AC, or washing machine online? Here’s how to get the best deal on big appliances and save more
Online sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P Global Market Intelligence, conducted in June 2026 among 1,000 internet adults each in China, South Korea and India, shows that most Indian respondents still primarily make retail purchases from stores.
A paid Rs 1,64,900 upfront for iPhone 18 Pro, B chose credit card EMI, C picked no-cost EMI in festive sales – Who saved most after discounts?
The biggest misconception about no-cost EMI is that the bank doesn't charge any interest. In a no-cost EMI, the seller readjusts the interest amount so that the sum of all the EMIs adds up to the price you would pay upfront. However, interest still exists, and interest attracts GST. So, among A, B, and C, who would end up saving the most? Find out here.
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Amazon wants Prime Members to get more this festive season
Amazon is introducing extra benefits for Prime members during the festive season, starting with the Great Indian Festival. Prime members will enjoy additional discounts and cashback offers on various products. The company emphasises faster delivery, with same-day deliveries becoming increasingly common. With growth in membership from smaller cities, this initiative aims to create consistent value for customers.
Pine Labs teams up with Google Cloud to bring AI agents to merchants
Pine Labs has announced a partnership with Google Cloud to support Indian merchants in future AI-driven commerce. The collaboration aims to assist small and medium businesses by using Google Cloud's Gemini AI technology. Pine Labs is developing tools that automate marketing and streamline payment systems for these merchants.
VCs hungry for kitchen startups; Vala Afshar’s blueprint for India’s AI future
Happy Thursday! Venture capital investors are betting on the premiumisation wave wafting into Indian kitchens. This and more in today’s ETtech Morning Dispatch.
Amazon Pay India revenue rebounds 18% in FY26, loss widens 33% as costs rise
Revenue from operations grew 18.5% to Rs 2,484.4 crore during the fiscal under review, up from Rs 2,096.6 crore in FY25.
Checkout financing may get festive boost as electronics turn costlier
Products such as mobile phones, laptops and consumer durables have become costlier, partly due to an AI-driven rise in memory chip costs. While this is likely to weigh on sales volumes, industry and analyst estimates suggest sales values to grow due to the price hikes. This works in favour of checkout-financing players during the peak festive sales season, according to industry executives and analysts.
Amazon Prime customers who meet these 3 requirements could now qualify for up to $200 under revised FTC settlement
Amazon Prime FTC settlement refund: Amazon Prime is set to enhance customer satisfaction with expanded refunds of up to two hundred dollars. Starting October 1, 2026, millions more customers will automatically qualify for these payments. Those who were previously eligible could receive an extra one hundred forty-nine dollars. The FTC has also issued warnings about possible scams.
UPI MDR prompts D2C brands to reassess costs as festive sales loom
Under the new framework, the government has introduced a 0.4% MDR on P2M (person-to-merchant) UPI transactions above Rs 2,000, capped at Rs 300 for transactions of Rs 75,000 and above.
UPI MDR could bring transaction value into payment apps’ market-share battle, industry executives say
The new revenue stream could also draw banks and ecommerce companies into consumer UPI. Pine Labs chairman, managing director and chief executive officer Amrish Rau called the change a "life-changing opportunity" for the company.
Employees have to get on the AI train and go where it takes them: KFintech CTO
KFintech embraces artificial intelligence across its operations and workforce. The company utilizes various large language models for different business functions. An in-house AI Gateway manages employee access to these advanced tools. Hiring now emphasises system design and security over basic coding skills. This strategic shift drives significant improvements in product development timelines.
NPCI announces MDR for UPI; merchant transactions above Rs 2,000 to attract 0.4% charge
While NPCI has not specified a threshold based on the size of a merchant’s turnover, it said in its announcement that vendors operating under the person-to-person merchant (P2PM) category will “enjoy a mandatory zero MDR”. Merchants in this category, typically small shopkeepers, street vendors and local businesses, are classified as those receiving less than Rs 1 lakh per month in their accounts through UPI.
AI-led payments will need strong risk checks as trust remains critical: Amazon Pay India CEO
As artificial intelligence increasingly makes digital payments more contextual and automated, strong risk checks will remain critical to maintaining customer trust, Amazon Pay India CEO Vikas Bansal said.
These credit card deals can help you make most of Amazon Prime Day sales from July 12 to July 14: check details
Amazon India's Prime Day 2025, from July 12-14, features deals for Prime members across categories. Amazon Pay introduces rewards gold, offering cashback on eligible transactions. Customers can save with ICICI and SBI cards. Prime Day includes discounts on smartphones, electronics, home appliances, fashion, and more, along with savings via Amazon Pay.
PVR Inox inks strategic partnership with Amazon Pay
PVR Inox and Amazon Pay have joined forces to enhance payment options for moviegoers in India. Customers can now enjoy secure transactions using Amazon Pay's solutions including UPI, Amazon Pay Balance, and Amazon Pay Later. The partnership aims to provide a convenient and rewarding experience for cinema enthusiasts.
Amazon Pay India FY23 revenue growth remains flat at Rs 2,093 crore, losses down 13%
The company's net losses dipped 13% to Rs 1,499 crore in FY23, from Rs 1,740 crore in FY22, mostly driven by a reduction in expenses.
Amazon Pay counts on wallets to push payments business
With interoperability on its wallets and a shortcut on the home screen to aid in discoverability, will Amazon Pay manage to get its mojo back?
Amazon workers called to strike across globe on Black Friday
A global call for strike action came from the Make Amazon Pay initiative, which listed industrial action planned in over 30 countries across the globe. Germany's Verdi union said work stoppages were planned at 10 fulfilment centres in that country.
Amazon Pay extends Smart Store Program for local merchants across Bharat
The Amazon Pay Smart Stores Program is expanding in multiple cities across India, including Tamil Nadu, Andhra Pradesh, Karnataka, and Telangana.
MakeMyTrip, Amazon Pay join hands for travel services
eading online travel firm MakeMyTrip India and Amazon Pay on Monday announced a long-term partnership to offer travel services, including flights, hotels, and bus bookings, to the latter's customers. Booking of bus services via Redbus is already live on Amazon.in and other travel services powered by MakeMyTrip will be going live over the next few months, the statement said.
Amazon Pay India's loss narrows by 18.8% in FY21
Revenue from operations rose 30% to Rs 1,716 crore in FY21 from Rs 1,315 crore, while expenses at Rs 3,295 crore was flat against Rs 3,234 crore the year before, the filings accessed by ET through business intelligence firm Tofler showed.
Amazon Pay lands a Rs 700 crore festival recharge from US parent
The fresh funding also marks Amazon’s second investment into Amazon Pay this year, after the company pumped in 1,355 crore in January. So far, the firm has raised a little over 5,000 crore since its inception in 2016 and has been making a couple of investments each year.
Amazon Pay lines up offers for UPI users, RuPay cardholders
Amazon pumped in Rs 590 crore into Amazon Pay in September, as per the company’s latest filings with the Registrar of Companies.
Travelyaari, Amazon Pay in payment tie-up
Online bus ticket-booking platform Travelyaari has partnered with Amazon Pay to enable faster and seamless checkouts.
Airpay integrates with Amazon Pay
The partnership allows merchants to leverage Airpay’s single integration and start accepting ‘Amazon Pay’ instantly without any additional investment at their end.
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