AI TOOLS IN CONTENT CREATION
ShareChat hires creative directors as AI cuts microdrama costs by 40%: CTO Nitin Jain
Nitin Jain told the Economic Times Digital that AI has lowered the barrier to entry for creators, while the company's engineers now supervise AI-written code instead of writing it by hand.
Australia to adopt 'mandatory' AI safeguards
Artificial intelligence companies will have to abide by new "mandatory" safeguards when operating in Australia, Prime Minister Anthony Albanese said Tuesday. With immense renewable energy potential and vast stretches of uninhabited land, Australia has billed itself as a prime location for the data centres needed to power artificial intelligence.
From streaming to software, microdrama startups rewrite their growth pitch
Peak XV Partners-backed Dashverse has discontinued its consumer platform DashReels and is looking to raise $30-40 million, largely for Frameo AI, its video production software for businesses. Eloelo, which raised $80 million this week led by Hornbill Capital and NBCUniversal, is investing in Dolphin AI, its new production suite, alongside content creation and international expansion.
Disney, Adobe to co-develop custom AI models tailored for media giant
The move, announced Monday, will start with speeding up project development timelines at Disney's Experiences division, home to its global theme parks, resorts and cruise lines, and for concept exploration at StudioLAB, the innovation hub within Walt Disney Studios.
Saregama plans Rs 1,200 crore content spend for FY28-FY30
Saregama India plans to invest around Rs 1,200 crore in new content over FY28-FY30, assuming annual budget increases of 10%. The company expects earlier music acquisitions to drive margin expansion, while maintaining 20-23% revenue CAGR guidance for its music business. It is also expanding subscriptions, artist management and live events.
BOJ's Ueda sees upside risks to inflation, says price growth may accelerate into early 2027
Bank of Japan Governor Kazuo Ueda flagged upside risks to inflation, warning that rising energy costs could accelerate price growth into early 2027. He said the central bank was targeting sustainable 2% inflation while monitoring global monetary policy, AI-related market risks and cybersecurity threats to financial stability.
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Mark Zuckerberg and Priscilla Chan’s 10-year-old daughter vibe-codes several creations, including a messaging app, apps similar to GeoCities and a game inspired by FarmVille, with each project also featuring its own marketing and sales plan
Maxima Zuckerberg, daughter of Mark Zuckerberg and Priscilla Chan, is interested in artificial intelligence and software development. She is currently experimenting with vibe-coding, which uses natural language to create software with AI tools. While her parents support her enthusiasm, they have imposed restrictions on developing online projects. Priscilla Chan specifically did not allow Maxima to create a dating website due to safety concerns.
Companies want AI-powered customer service; EY says they need a bigger reset
Adopting artificial intelligence tools alone is insufficient for companies aiming to enhance customer service operations. They need to redesign their operating models and workforce capabilities, as highlighted in an EY report. Assessing existing operations and identifying gaps are crucial first steps in this transformation process. Additionally, integrating AI into existing systems is necessary to drive measurable business outcomes and improve customer experiences.
Why Big Tech companies Microsoft, Google, Meta and others are opting for voluntary buyouts
In response to fluctuating market demands, Meta has rolled out voluntary exit packages in France aimed at workforce restructuring. This initiative is part of a broader trend as tech giants like Google and Microsoft implement similar measures globally to optimize costs. These packages offer employees the choice to depart with financial incentives and transition support, showcasing a more favorable approach compared to traditional layoffs amidst economic uncertainty.
Apple opens Siri AI to all developers: Here’s what you need to know
Apple has launched a Developer Preview of Siri AI for developers across multiple operating systems. This integration facilitates enhanced user interactions, allowing apps to utilize features like App Intents for task management and app skills for managing complex tasks. However, Siri AI remains unavailable in the European Union due to regulatory obligations, and its usage is restricted to individuals over 13 years old.
Why Goldman Sachs, JPMorgan, Uber are restricting AI access for employees
Goldman Sachs recently restricted most of its employees from using Anthropic’s Claude Code and Microsoft’s GitHub coding tools,Bloomberg reported, citing an October internal guidance. The American investment banking company had earlier allowed employees across departments to experiment with these tools to automate routine tasks, analyse trading activity, and create content.
Amagi, Shiprocket post profits; US polls’ impact on IT
Amagi’s Q2 profit surged nearly 30x while Shiprocket swung into the black for the first time. This and more in today’s ETtech Top 5.
Box expands Nvidia partnership, unveils AI workflow builder
Box Context Retrieval, a new search engine built on Nvidia's Nemotron models, will be generally available to Enterprise Advanced customers early next year, the company said.
Karnataka to train 5,000 government school teachers in AI literacy under JanAI initiative
Chief Minister D.K. Shivakumar announced the programme at the Namma Shaale, Namma Javabdarievent at Vidhana Soudha on November 4. The 12-month initiative, scheduled to run from January to December 2027, will be implemented by the Head Held High Foundation in collaboration with the Department of School Education and Literacy.
AI sharpens cat-and-mouse hacking battle as companies strengthen defences
From hacked supermarket fridges and a record cryptocurrency theft at Binance to an emergency over flaws in widely used web software, companies worldwide are facing a wave of cyber threats executives say AI is accelerating
Google turns off AI for schoolchildren by default
Google has said it will switch off its AI tools for schoolchildren by default, after drawing criticism for pushing artificial intelligence features to students while schools are still debating how the technology should be used in classrooms. The feature was switched on by default for students at schools that had already enabled Gemini.
Figma banking on AI credits, in-house model to lift margins
Figma is leaning on cashing in on its AI features through credits and using its first-party model to power tasks on its design software platform to bolster its margins, finance chief Praveer Melwani told Reuters on Wednesday.
OpenAI to acquire developer tools firm Pierre to expand Codex capabilities
OpenAI will acquire Pierre Computer Company, the developer of open-source coding tools, to expand its Codex platform's capabilities in building, understanding and reviewing software, as it looks to strengthen the role of AI agents across the software development process.
Apple cuts employee AI budgets in cost-control push
Apple has reduced employee budgets for AI usage as part of a broader effort to rein in costs, even as it seeks to expand the use of AI across its operations, Bloomberg News reported on Wednesday, citing people familiar with the matter.
U.S. and Japanese Companies Struggle with Different Parts of AI Adoption—and Offer Different Lessons for Making It Work
Companies in both the U.S. and Japan are struggling to deploy AI, but often in very different ways. In the U.S., deployment is wide but shallow, meaning companies struggle to create real value with AI. In Japan, deployment has moved slowly, but where it has happened, it’s often deep and fruitful. Understanding what’s happening in both contexts offers important lessons for companies trying to develop an AI strategy and demonstrate ROI on their AI investments.
Why are companies restricting AI access to employees
Goldman Sachs, Uber, JPMorgan and Nvidia are some of the global firms that have restricted their employees’ usage of AI tools
'India is bigger than US for ChatGPT': OpenAI's Sam Altman says Americans are negative about AI, Indians unusually positive
OpenAI CEO Sam Altman has revealed that India has more ChatGPT users than the US, making it the company's biggest market by users. Speaking to Raj Shamani, he praised India's growing AI adoption and said Americans were unusually negative about AI compared with the rest of the world.
How Students Can Use AI to Study Smarter Without Letting AI Do the Thinking for Them
Join the Winter Cohort of the AI Bootcamp for Students by Times of India, where learners will harness cutting-edge AI tools like Claude, Gemini, and NotebookLM. This program aims to transform education by empowering students to explore difficult concepts and craft customized learning materials. Participants will also learn to sharpen their questioning abilities, design interactive review content, and strengthen their overall study habits.
How businesses are using generative AI to create content at scale
The integration of generative AI into creative workflows is revolutionizing content production and innovation. Many Indian creators are witnessing enhanced business success and operational efficiency through these tools. Nonetheless, human intervention is vital to uphold brand consistency and quality in the final results. At the ET AI Awards 2027, outstanding organizations leveraging generative AI in their creative practices will be celebrated.
Canva may announce another round of layoffs in November, report claims; hiring freeze also possible
Canva appears to be bracing for possible layoffs or a hiring freeze after recently downsizing their team by cutting 32 employees from the technical content department. Although user growth surged in 2025, the company has drastically revised its revenue forecasts for 2026. CEO Melanie Perkins noted that projections have not met earlier expectations but underscored their commitment to an AI-driven strategy.
India’s small companies need to see AI as more than an artificial promise
India MSME news: India's micro, small and medium enterprises are exploring the adoption of artificial intelligence to enhance productivity. AI is expected to generate significant economic value for these enterprises in manufacturing and services sectors. Various challenges remain regarding the integration of AI into existing workflows and overcoming cost barriers. Collaborative efforts among industry bodies, technology providers, and the government are essential for facilitating this transition.
When someone does your push-ups, can you feel your muscles flex?
Anthropic has accused Alibaba of stealing its intellectual property and called this industrial espionage. The company's business model involves charging creators who contributed to its training data. This raises questions about the implications of artificial intelligence on independent thinking and creativity. The author emphasizes the importance of personal struggle in the thinking process. Ultimately, AI may provide answers but cannot replace the unique human experience of thought and creativity.
How Pocket FM is using AI to take Indian stories global
Pocket FM is using AI to help writers bring their stories to life and reach listeners across the world. With Sherpa, its AI-powered writing partner, the company is making it easier to manage long storylines and develop characters while keeping the creative decisions in the hands of writers.
Meet Mahmoud Felfel and Hammad Syed, two Egyptian founders who built a text-to-speech tool; their voice AI startup was later acquired by Meta
Mahmoud Felfel and Hammad Syed are the founders of PlayAI. Both of them Egyptian entrepreneurs who had previously worked at Dubai-based classifieds platform Dubizzle. The idea for starting the company came when they got frustrated by limited access to regional content in audio formats. The aim was to make written content more available through speech technology.
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