ADVERTISING TACTICS
TheLiverDoc, Deepinder Goyal spar again as doctor dubs Temple’s ‘Entropy’ ‘scienceploitation’
This is the latest in a run of exchanges between the two over the past few days. Philips has led mounting criticism from doctors, while Goyal has publicly defended the product, saying Temple is a fitness and wellness device rather than a medical one.
Sachin Tendulkar takes significant minority stake in Hitwicket maker Metasports Interactive
Sachin Tendulkar has acquired a minority stake in Metasports Interactive, the company behind Hitwicket. He will serve as the brand ambassador and a playable character in the game. Metasports aims for 100 million downloads in three years as it has 20 million currently. The game revenue has doubled in the past six months, with most revenue from in-app purchases.
For Trump, a hot-button issue goes from being a big strength to being a liability
For Trump, the challenge is no longer simply to demonstrate that his administration can restrict illegal immigration. It is to convince voters that the methods used to achieve that objective are justified.
Wife proves husband's incapacity, wins divorce and Rs 10,000 monthly maintenance: Kerala HC Order explained
Wife wins divorce and Rs 10,000 monthly maintenance after proving husband is incapacitated from having physical relationship; Kerala HC order explained
JD Vance’s town hall test: Iran war, gas prices and immigration put him on the spot
At a recent CBS News town hall, Vice President JD Vance confronted voter concerns regarding Donald Trump's policies. He engaged with issues such as soaring gasoline prices, the ramifications of the Iran war, and strategies for immigration enforcement. Vance admitted some troop deployment errors, linking high gas costs to recent conflicts while stressing the importance of accountability in addressing ongoing immigration challenges.
From gas prices to grocery bills: How Trump’s economic policies are giving Democrats a new midterm campaign weapon
Rising living costs are becoming a focal point for Democrats in the 2026 midterm elections. Many voters are linking these economic pressures to the policies of Donald Trump and Republican lawmakers. Democratic candidates are spending millions on advertisements highlighting tariffs and the Iran war's financial impact. In response, Republicans are focusing on other issues while trying to distance themselves from Trump.
- Go To Page 1
Six reasons Democrats may fall short of a midterm landslide in November
Democrats enter the November 3 midterms with favourable conditions, including Trump’s low approval ratings and voter concern over prices and the Iran war, but several structural factors could limit their gains. Fewer competitive House seats, a difficult Senate map, turnout risks, Republicans’ financial advantage, polling uncertainty and GOP attacks portraying Democrats as socialists could all keep the election from becoming a sweeping Democratic wave.
A simple accounting trick used by companies to manipulate net profit and take investors for a ride
A company may report profits for years, only to reveal later that some figures were wrong. Accounting rules require companies to correct mistakes from earlier years, but how they do so can change the picture of their profitability. Sometimes, old losses are recorded years later or kept outside regular profits. Therefore it becomes imperative for investors to understand how past accounting errors are corrected, how the process can be misused, and what they should watch for.
Meta deploys new AI tools to combat child exploitation on Facebook, Instagram
Meta said the new measures are designed to identify advertisements that either feature child sexual abuse material (CSAM) or covertly direct users to violating activity hosted outside its platforms.
In 2022, Joseph Lee co-founded Supademo as an AI-powered demo platform; by 2026, it served 100,000+ professionals across more than 100 countries
Supademo lets companies build interactive demos of their products. Users can record themselves moving through a website or app. Each click and step is captured along the way. Supademo then turns the recording into a guided product experience.
5069 sq ft advertised, 3900 sq ft delivered : Telangana RERA orders Rs 20 lakh refund for homebuyer and Rs 98 lakh penalty for builder. Know what happened
As per the sale agreement, the villa measured 5069 square feet, but the builder delivered a 3900 square feet villa and said 30% of the area is open space; Telangana RERA slaps a Rs 98 lakh penalty on the builder and orders a Rs 20 lakh refund for the villa buyer. Laxmi Narayana Jannu and K. Srinivasa Rao, esteemed members of the Telangana RERA gave this judgement.
Sales didn't move, the profit went up. Here's the trick which is used to do this
Here is one that should make you look twice at any company you own. A company paid a supplier Rs. 394 crore, described in its accounts as an advance to buy raw material. There was just one problem. It bought only about Rs. 70 crore of raw material from that supplier the whole year – a fraction of what it had handed over. And the supplier was controlled by the promoter's own family. A regulator that examined it put the plain truth on record: This looked far less like paying for raw material and far more like lending money to the family, with the "purchase" as a cover.
In 1935, 175 rhesus monkeys escaped from a Long Island 'Jungle Camp'; they stopped a train, caused a power outage and raided fruit stands. Locals put out whiskey to catch them for cash bounties
In 1935, an extraordinary incident unfolded as approximately 175 rhesus monkeys broke free from Frank Buck's Jungle Camp, wreaking havoc along commuter train routes and leading to a major power outage. The local community rallied together, engaging in a weeks-long pursuit to retrieve the mischievous monkeys while offering financial incentives for their safe return.
Want to get ahead at work? Indian recruiter shares 9 ‘shady’ moves that may help
Indian recruiter Juhi Bhatia has shared nine workplace tactics she calls “slightly shady”, encouraging employees to protect their time, claim credit, increase visibility, test their market value, ask for promotions and negotiate confidently. Her advice also includes helping influential seniors, training colleagues and using silence in negotiations. The post sparked debate over whether these strategies are practical or risky.
Dubai health regulator bans exaggerated medical claims on social media by doctors and influencers
Dubai's health authority has banned exaggerated medical claims on social media. Healthcare facilities are now responsible for influencer content filmed on their premises. Doctors and clinics cannot use words like 'miraculous' or '100 per cent'. Professional titles must match licensed credentials, and before-and-after photos need disclaimers. These new standards aim to protect public trust and prevent unethical medical advertising.
Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shifts
Brand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular entertainment properties. Sony Pictures Networks India has secured over twenty sponsors for the upcoming season. New sponsors include technology and clean energy companies. Cross-platform campaigns are also seeing growing demand from advertisers.
Enhance experience with ads, not ruin it
The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and coaches express concerns that these breaks may dilute the game's intensity, particularly amid rising broadcast expenses.
AppLovin stock tumbles after SEC launches investigation into data collection practices, company faces growing scrutiny amid short-seller reports
AppLovin Corporation's stock plummeted following reports of an SEC investigation into its data collection practices, specifically concerning targeted advertising agreements. The inquiry, reportedly stemming from a whistleblower and short-seller reports, centers on allegations of violating app store terms of service. Despite the stock drop, AppLovin has seen significant growth this year, driven by AI advancements.
FMCG, auto companies step up ad spends to revive demand
Consumer and automobile companies like Nestle, Colgate-Palmolive, Godrej Consumer Products, and major carmakers are significantly increasing advertising and marketing expenditures to boost demand amid urban demand stress and softening consumer sentiments. These efforts are aimed at leveraging the festive season and mitigating local competition.
EC: Surrogate advertising tactics spill over into political campaigns
Surrogate advertising, used to promote banned products indirectly, is now seen in political campaigns. Recently, West Bengal's opposition leader hinted at a disruptive event using the word "bomb," which could be misconstrued given the region's history of violence. Similarly, the Indian Prime Minister highlighted a past statement by a former PM about resource distribution, potentially misrepresenting the intent. These instances underscore the need for caution in political rhetoric, especially during elections, to prevent misinterpretation and maintain peace.
Google blocked or removed over 5.5 billion ads in 2023
Google released the data as part of its annual Ads Safety Report wherein it shared that it had also blocked or removed over 1 billion advertisements for violating its policy against abusing the ad network, which includes promoting malware.
Five things to know about the Google antitrust trial as it hits halfway mark
In the trial that started on Sept. 12 and is scheduled to go to about mid-November, the Justice Department accused Google of manipulating online auctions - a multibillion dollar industry dominated by Google - with these formulas to favor its own bottom line.
DCW writes to I&B minister to ban 'misogynistic' advertisement
The panel on Saturday said the advertisement "promoted gang-rape culture" and also issued a notice to the Delhi Police in the matter. "The Delhi Commission for Women has come across a misogynistic advertisement of a perfume brand…," said the letter which went on to describe the objectionable advertisement.
US states file updated antitrust complaint against Alphabet's Google
The amended U.S. lawsuit, filed in a federal court in New York late Friday, accuses Google of using monopolistic and coercive tactics with advertisers in its efforts to dominate and drive out competition in online advertising.
Don't be afraid of militant threats, resume normal activities: JK administration tells people through advertisement
The Kashmir valley has been witnessing continuous shutdown since August 5 when the Centre revoked the state's special status under Article 370 and bifurcated it into two Union Territories.
Facebook urges advertisers to employ creative tactics
She’s also preparing marketers for the opportunity to use Facebook’s targeting data for ads on Instagram.
Nitish Kumar has imposed undeclared emergency in Bihar: Sushil Kumar Modi
Sushil Modi claimed that the advertisement agencies were being blackmailed and the mukhiyas threatened to back the JD(U)-Congress-RJD alliance.
US Presidential Elections 2012: Barack Obama, Mitt Romney seek to woo online voters with 'brand hijacking'
Obama and his Republican challenger, Romney, seeking to woo online voters, have adopted an advertising tactic referred to as brand hijacking.
Ad companies opting for tactical advertising to break clutter
With advertisers pushing the limit more often in their bid to break the ad clutter, the self-regulatory organisation of industry— Advertising Standards Council of India— had to deal with a complaint every alternate day last year. With advertisers pushing the limit more often in their bid to break the ad clutter, the self-regulatory organisation of industry- Advertising Standards Council of India- had to deal with a complaint every alternate day last year
Load More
