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    Hey Siri, how did Apple’s early lead in AI turn into a race to catch up?

    Apple helped popularise voice assistants, then fell behind as rivals raised the bar. Fifteen years after Siri’s iPhone debut, a long-delayed overhaul puts its comeback to the test.

    Global funds, same tech bet? The diversification trap Indian investors may miss

    Many Indian investors mistakenly believe they diversify their portfolios by adding foreign countries. However, numerous global indices often revolve around similar technology narratives, particularly in semiconductors. To achieve real diversification, investors must grasp the fundamental earnings drivers. Exploring Europe and Japan can unveil distinct economic pathways, offering a refreshing contrast. A thorough assessment of concentration risks and market dynamics is vital when engaging in international investments.

    Apple Maps launches ads on iPhone

    Ads on Maps builds on Apple's broader privacy-first approach to advertising, and maintains the same privacy protections Maps users enjoy today. A user's location and the ads they see and interact with in Maps are not associated with a user's Apple Account.

    Apple to hold annual developers conference from June 8

    Apple said on Monday it would host its annual Worldwide Developers Conference (WWDC) online from June 8 to 12, showcasing updates across its platform, including AI advancements and new ⁠software ⁠and developer tools.

    Apple Ads and Apple Maps should not be designated under Digital Markets Act, says EU

    The European Commission said that Apple Ads and Apple Maps will not fall under the EU Digital Markets Act. It said both services are used relatively little in the EU and have limited impact on competition. Apple therefore is not gatekeeper.

    Apple may soon show ads in Maps app: From gyms to restaurants, how this new feature may change the way you travel

    Apple Maps will soon display advertisements. Businesses can pay to promote their locations in search results. This move aims to boost Apple's advertising revenue. The company plans to use AI for relevant results. Users might see targeted ads. This expansion follows similar strategies by other mapping services. Apple anticipates potential user feedback on increased advertising.

    The Economic Times
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