ADTECH
Norway fines Microsoft's Xandr $9.6 million over Grindr data sharing
Xandr relayed data revealing the sexual orientation of users of Grindr, a dating app for LGBTQIA+ people, to companies in automated ad auctions from July 2018 to April 2020.
SDKs emerge as key gateway to AI advertising as in-app ad market hits $400 billion
Independent advertising technology platforms are set to leverage SDKs to dominate the $400 billion in-app advertising market. Growth in this sector is characterized by a shift from traditional web-based advertising methods to SDK-driven strategies. Key companies like AppLovin and InMobi have established extensive SDK footprints, enhancing their competitive advantage. As AI products scale, the importance of advertising will increase to cover operational costs.
Dividends and stock splits: IRCTC, BEML among 150+ stocks with record dates this week. Check full list
More than 150 companies have fixed record dates for dividends and stock splits between September 21 and September 25. IRCTC, BEML, Hindustan Copper, Cochin Shipyard and others feature among the stocks with corporate actions scheduled this week.
Google offers EU to change adtech policy, no divestment
Google has proposed changes to its online advertising technology to address EU antitrust concerns. The tech giant is offering concessions to publishers and advertisers. This move aims to avoid a forced sale of its ad exchange business. Regulators are scrutinizing Google's dominance in the digital ad market. The company's proposal mirrors one made in the US.
Google set to face modest EU antitrust fine in adtech investigation, sources say
The decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Council that subsequently led to charges in 2023 that Google allegedly favours its own advertising services over rivals.
CCI orders probe into Google’s practices in online display ad market
The order dated August 1 comes on a day when the regulator, in a separate matter, granted relief to Google and closed a case pertaining to its alleged abuse of dominance in the online search advertising services market through Google Ads Policies.
US stock market: Ryan Reynolds-linked MNTN share price soars, Adtech platform scores stunning debut on NYSE
Ryan Reynolds-linked MNTN has made a stunning debut on New York Stock Exchange or NYSE. MNTN's IPO comes on the heels of Israeli trading platform eToro's bumper Nasdaq debut last week
Google offered to sell advertising marketplace AdX in EU antitrust probe
The European Commission last year charged Google with favouring its own advertising services, opening its fourth case against the world's most popular search engine and targeting a highly lucrative business.
EU break-up order to Google unlikely for now
European Union regulators are due to issue a decision in the coming months after antitrust chief Margrethe Vestager last year threatened to break up Google's lucrative adtech business.
Senior-level adtech and martech roles combine creativity, tech and business sense
The adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and technological skills, especially at senior levels. Companies seek professionals with expertise in data analytics, AI/ML, and digital marketing, as these roles are crucial for connecting brands with customers and driving hyper-personalization.
Google against potential EU break-up order, says not proportionate
Alphabet's Google on Friday criticised a potential order from EU antitrust regulators to sell part of its lucrative adtech business, saying it was disproportionate or not right for its advertising partners.
Google faces EU break-up order over anti-competitive adtech practices
Alphabet's Google may have to sell part of its lucrative adtech business to address concerns about anti-competitive practices, EU regulators said on Wednesday, threatening the company with its harshest regulatory penalty to date.
Google faces $25 billion claims in UK, Dutch Courts on Adtech norms
Google criticised the imminent lawsuits, saying that it works constructively with publishers across Europe. "This lawsuit is speculative and opportunistic. When we receive the complaint, we'll fight it vigorously," a spokesperson said.
Vodafone Idea launches AdTech platform Vi Ads
Riding on Vi’s deep data science technology, Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media- Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls.
Google's adtech business set to face formal EU probe by year-end
An EU probe would focus on Google's position vis-a-vis advertisers, publishers, intermediaries and rivals
InMobi prepares for Nasdaq listing, to seek $15 billion valuation
A successful listing for the adtech firm will mark a first for the Indian tech startup community and could deliver hefty returns for Masayoshi Son-led Softbank
InMobi Group explores an IPO for its adtech business
InMobi founder Naveen Tewari said the public markets, which were earlier bearish on the adtech industry, have turned bullish in the last 12-18 months.
Adtech startup AdPushup raises an undisclosed amount in Series A funding
AdPushup has entered into a strategic partnership with Geniee, aimed at extending services to Japan and other parts of Southeast Asia.
Indian adtech firms face their moment of truth; struggle to automate and innovate
Last week, digital marketing firm Vizury laid off a chunk of its employees, leaving just a core 50 member team behind. Ad Magnet, an ad network, shut down operations as well.
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