ADTECH PRACTICES

Google hit with $3.5 billion fine from European Union in ad-tech antitrust case

The European Union has fined Google €2.95 billion for violating competition rules by favoring its own digital advertising services. The EU demands Google end its anti-competitive practices and address conflicts of interest within its ad tech business. Google disputes the decision, arguing it will harm European businesses.

Google set to face modest EU antitrust fine in adtech investigation, sources say

The decision by the European Commission follows a four-year long investigation triggered by a complaint from the European Publishers Council that subsequently led to charges in 2023 that Google allegedly favours its own advertising services over rivals.

CCI orders probe into Google’s practices in online display ad market

The order dated August 1 comes on a day when the regulator, in a separate matter, granted relief to Google and closed a case pertaining to its alleged abuse of dominance in the online search advertising services market through Google Ads Policies.

Google, X next targets as Europe stays tough on tech regulation

The Digital Markets Act (DMA) sets out a list of dos and don'ts for tech giants to make it easier for people to move between competing online services like social media platforms, internet browsers and app stores and for smaller rivals to compete.

Google offered to sell advertising marketplace AdX in EU antitrust probe

The European Commission last year charged Google with favouring its own advertising services, opening its fourth case against the world's most popular search engine and targeting a highly lucrative business.

EU break-up order to Google unlikely for now

European Union regulators are due to issue a decision in the coming months after antitrust chief Margrethe Vestager last year threatened to break up Google's lucrative adtech business.

Big hit for big tech: Apple, Google suffer multibillion-$ blows in EU

EU antitrust chief Margrethe Vestager achieved significant victories as Europe's top court upheld her actions against Apple's Irish tax deal and Google's anti-competitive practices. The rulings, which are final, support the European Commission's decisions and could influence future antitrust efforts. Apple and Google expressed disappointment with the judgments.

EU's Vestager triumphs in crackdown on Apple's tax deal, Google's practices

Vestager, who ends her term in November, has made a name for herself going after Big Tech's tax arrangements with some EU countries and attempts to stifle smaller rivals. The court victories could embolden her successor to take a similar tack.

ETtech Explainer: Behind Google’s fight against a second big antitrust trial in US

This case is part of US President Joe Biden’s broader push to regulate Big Tech using antitrust laws. It comes close on the heels of a significant verdict in favour of the justice department on August 5, when a judge ruled that Google had illegally monopolised online search.

Google abusing power over website ads, UK regulator says

The Competition and Markets Authority (CMA) said it believed Google was using anti-competitive practices in open display ad tech through the preference of its own ad exchange, which could be harming thousands of British publishers and advertisers. Google said it disagreed with the CMA's view and would respond accordingly.

Tribunal rules $17 billion UK adtech lawsuit against Google can go ahead

The lawsuit, which seeks damages on behalf of publishers of websites and apps based in the United Kingdom, is the latest case to focus on the search giant's business practices.

Google fights $17 billion UK lawsuit over adtech practices

The lawsuit seeks damages of up to 13.6 billion pounds ($16.9 billion) on behalf of publishers of websites and apps based in the United Kingdom, who say they have suffered losses due to Google's allegedly anticompetitive behaviour.

Google, Apple breakups on the agenda as global regulators target tech

Antitrust regulators target Big Tech like Apple and Google, considering break-up orders due to alleged anti-competitive practices. Companies may face break-ups or fines as regulators aim to restore competition and innovation in the market.

A look at how European regulators are cracking down on Big Tech

Here is look at some of the actions taken by European watchdogs to keep a tab on big technology companies.

When the third-party cookie crumbles: A new privacy-centric internet emerges

Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the internet?

InMobi adopts AI-first approach, layoffs likely

InMobi said, without commenting on the impending job losses, that AI has been sweeping the world and that the market needs and the expectations that the company’s customers – brands, agencies and developers - have from the company are changing rapidly.

Google faces EU break-up order over anti-competitive adtech practices

Alphabet's Google may have to sell part of its lucrative adtech business to address concerns about anti-competitive practices, EU regulators said on Wednesday, threatening the company with its harshest regulatory penalty to date.

PropellerAds prepares for a promising 2023 by establishing a strong presence in India

PropellerAds is a leading multi-source ad platform opens up its first office in India at the end of 2022 in Bangalore, the ‘Silicon Valley’ of India. And the marketing and advertising technology giant is ready to increase its influence in Asia

Google faces claim from UK publishers over online advertising

The class action claim was filed at the Competition Appeal tribunal on behalf of 130,000 businesses publishing around 1.75 million website and apps in Britain, law firms Humphries Kerstetter and Geradin Partners said in a statement.

Google faces EU antitrust charges over its adtech business: report

Google could avert the charges by offering more concessions to settle the investigation. Some companies prefer to see the precise regulatory concerns before proposing remedies tailored to these.

Google faces $25 billion claims in UK, Dutch Courts on Adtech norms

Google criticised the imminent lawsuits, saying that it works constructively with publishers across Europe. "This lawsuit is speculative and opportunistic. When we receive the complaint, we'll fight it vigorously," a spokesperson said.

Top 3 telecom companies make a play for ₹75,000 crore ad market

While Airtel and Jio launched their ad solutions products in 2021, Vi told ET exclusively that it will soon be entering the market as well. "Vi aims to participate as a major player in the multibillion dollar Indian advertising industry through our own AI/ML driven Adtech platform," Avneesh Khosla, chief marketing officer at Vi, told ET.

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