ADOBE DOCUMENT CLOUD
Adobe, Google expand AI partnership across creative tools
Adobe and Google have taken their partnership to the next level by integrating cutting-edge AI technology, aiming to revolutionize how users interact with creative tools. Through this collaboration, Adobe's offerings in products like Acrobat will feature enhanced PDF editing via conversational AI. Additionally, Photoshop is set to explore image editing solutions that allow nearly instantaneous modifications using text prompts, striving for innovative user experiences across both platforms.
Sundar Pichai pens welcome note to Mark Zuckerberg, says 'excited to serve Google Cloud customers'
Google CEO Sundar Pichai welcomed Meta CEO Mark Zuckerberg's announcement that three of the company's AI models are now available on Google Cloud's Model Garden. The models feature multimodal capabilities and context windows of up to 1 million tokens, marking a collaboration between the two tech giants.
Adobe MAX 2026: AI Agents Come to Photoshop, Premiere Pro and Illustrator in Major Creative Cloud Overhaul
Adobe has now unveiled a major AI overhaul at MAX 2026, that brings intelligent AI agents to Photoshop, Premiere Pro, Illustrator and other Creative Cloud apps. The new tools can execute complex creative tasks, automate repetitive workflows and work with third-party AI assistants, while Adobe expands Firefly and GenStudio with new capabilities for creators and businesses.
Apple Mac mini M6 review: A compact powerhouse for video editing, AI agents and everyday productivity
Apple’s Mac mini M6 packs powerful performance into a compact desktop, but is it the right choice for creators and professionals? From 4K video editing and multitasking to experimenting with local AI models and tools such as ChatGPT and dots, the machine offers plenty of possibilities. However, its starting configuration comes with limitations that buyers should consider before investing.
India a critical market, home to lots of teams building AI innovations: Adobe
India is a critical market for Adobe's agentic AI innovations over recent years. The country provides essential engineering talent and large-scale solution adoption. Adobe views India as a mature market with unprecedented scale and unique characteristics. Companies and Bollywood projects use Adobe products for content generation at scale. AI complements the creative work being done by skilled professionals in India.
Adobe expands Creative Agent across Firefly and Creative Cloud applications
Adobe is significantly enhancing its creative tools with an AI-powered "Creative Agent" integrated across Firefly and major Creative Cloud applications like Photoshop and Premiere Pro. This move aims to streamline complex tasks through natural language, allowing creators to focus on ideation and final output. Adobe is also extending these AI capabilities to popular third-party platforms, making its creative power more accessible than ever.
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Adobe India MD Prativa Mohapatra steps down after nearly five years
Prativa Mohapatra, the vice president and managing director of Adobe India, is stepping down after nearly five years. She led the company's growth strategy across its key divisions and was the first woman to head Adobe's India operations. Mohapatra announced her departure on LinkedIn, stating she will take a break before embarking on a new professional journey.

Adobe expands India footprint with new office in Noida
Global technology giant Adobe has inaugurated its seventh office in India, located in Noida. This new campus will accommodate over 700 employees, focusing on engineering and customer-facing roles. Adobe's India operations are crucial for its AI-driven future and innovation. India is now Adobe's largest workforce outside the United States, with over 8,000 employees contributing significantly to global innovation.

Adobe debuts AI Student Spaces on Acrobat; enables podcasts, videos from study material
Amid rising competition, Adobe is positioning Student Spaces against tools like Google NotebookLM, GoodNotes, and Turbo AI to make Acrobat into a unified platform for both consuming and creating study material.

Adobe upbeat on India as country's share in core product development grows
Adobe remains committed to India, adding major companies like Air India and HDFC to its clientele. With strong engineering talent, the company prioritises Noida and Bengaluru for expansion while addressing the rising demand for AI and design professionals.

Adobe shares plunge 12% as downbeat forecast fans concerns about competition, AI efforts
The company expects about $440 million in net new annual recurring revenue for the digital media segment, which houses its cloud products for documents and creative applications. Last year, the unit had reported $470 million.

Adobe drops as weak forecast fans worries about competition, AI efforts
Like other software firms Microsoft and Alphabet-owned Google, Adobe is being watched closely by Wall Street for its ability to make money from AI features that it has rolled out across its creative suite including Photoshop.

Adobe forecasts downbeat second-quarter revenue
Companies and individuals have shifted focus to cutting costs amid high-interest rates and a tough economy, pressuring growth at the Photoshop software maker that has been investing in AI tools to attract more users.

Adobe faces EU antitrust warning over Figma deal, sources say
Tech deals around the world have recently attracted tougher antitrust regulatory scrutiny amid fears that some bigger companies may be acquiring rival startups to shut them down or boost their market power.

How Adobe Document Cloud can empower the Indian MSME ecosystem
Scalability, security, flexibility — Guru Vaidya, Solution Consulting Manager, Adobe, demystifies the Adobe Document Cloud landscape, elaborating how it is helping in unlocking an era of seamless digital transformation for micro, small and medium enterprises of India, in sync with a broader Digital India drive.

Adobe pushes Firefly AI into big business, with financial cover
The move to include compensation comes amid a rise in lawsuits around the image data used in AI services from companies such as Stability AI and Midjourney that can generate imagery from just a few words of text.

Adobe leases additional 2000 seats in Bengaluru
With over 7,800 employees spread across five campuses in the country, India is Adobe’s largest employee base outside the United States, and a major hub for software innovation, and business development. This marks Adobe’s continued strategic investments in innovation led business growth.

Adobe launches generative AI model Firefly
The new AI model will also be available for use in other products offered such as Creative Cloud, Document Cloud, Experience Cloud and Adobe Express offered by the company.

Adobe announces new marketing capabilities for SMBs
New Adobe research found that nearly 70% of SMBs now depend on digital solutions to do more with less amidst labor shortages and 77% say ongoing uncertainty has compelled them to look for new ways to collaborate.

Innovations at Adobe SUMMIT to Empower Indian Businesses to Deliver Personalized Customer Experiences at Scale, says Prativa Mohapatra, Adobe India VP & MD
Digital is at the heart of everything today. The rise of the digital economy and conversation around the metaverse indicate what people do in the physical and virtual world are blurring.

Who is Prativa Mohapatra, the new chief of Adobe India?
At Adobe, Prativa Mohapatra will oversee the San Jose-based company's India business and growth opportunity across three units: Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud.

Prativa Mohapatra becomes the first woman to lead Adobe India
Adobe Inc. has appointed IBM’s Prativa Mohapatra as vice president and managing director for Adobe India. Women also lead the software maker’s operations in South Korea and Australia.

Built-in battery adapters the way forward during small power outage, says Paytm founder
Adobe India Country Manager also joined the conversation on Twitter.

ET Awards 2018: My achievements have been shaped by my Indian upbringing, says Shantanu Narayen of Adobe
"The term global both embodied to me both ambition and aspiration. I am proud to be user of Adobe that embodied both of them," he said. "We are all where we come from and Indian shaped who I am."

89% people want automation at workplace: Adobe
According to the Adobe report, people are open to man and machine collaboration for work benefits.

89% people positive on benefits of automation in workplace: Study
Jaleel noted that automating document and signature processes, for example, could open up new possibilities for people as the tech revolution advances.

Microsoft signs Adobe for Azure cloud computing services
Satya Nadella, Microsoft's chief executive, called the deal a "massive mileston," in an appearance here with Shantanu Narayen, his Adobe counterpart.

We turned the company upside down to be where we are: Umang Bedi, Adobe
ET talked to Umang Bedi, Adobe's MD for South Asia about India's role in this transformation and how cloud is defining their journey.
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