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How businesses are using generative AI to create content at scale
The integration of generative AI into creative workflows is revolutionizing content production and innovation. Many Indian creators are witnessing enhanced business success and operational efficiency through these tools. Nonetheless, human intervention is vital to uphold brand consistency and quality in the final results. At the ET AI Awards 2027, outstanding organizations leveraging generative AI in their creative practices will be celebrated.
India’s small companies need to see AI as more than an artificial promise
India MSME news: India's micro, small and medium enterprises are exploring the adoption of artificial intelligence to enhance productivity. AI is expected to generate significant economic value for these enterprises in manufacturing and services sectors. Various challenges remain regarding the integration of AI into existing workflows and overcoming cost barriers. Collaborative efforts among industry bodies, technology providers, and the government are essential for facilitating this transition.
Amazon steps up creator investments as it looks to convert social media influence into sales
Between January and September, creator content influenced 42 million customers on Amazon, of whom 28 million made a purchase. A total of 133 million products were purchased through creators during the period, said Nidhi Thakkar, head of social commerce for emerging marketplaces at Amazon. Influenced customers grew 50% year-on-year, while purchasing customers increased 92%. The figures were recorded before the Diwali shopping season.
By 1909, copper had helped Swansea, Arizona, grow to about 500 people; financial trouble followed in 1911, and the last mine closed in 1937
Swansea, Arizona, once thrived as a mining community but became a ghost town after its abandonment in 1937. It flourished in the early 1900s due to copper discoveries, only to suffer economic decline later. Research highlights that boom-dependent communities often face economic hardships. Surprisingly, copper prices are soaring today, driven by the tech and electric vehicle sectors. Swansea's history reminds modern towns to tread carefully in the current copper market.
Apple introduces touchscreen MacBook Pro with OLED display: India prices start at Rs 3,49,900
Apple has launched new MacBook Pro models with touchscreen OLED displays, Dynamic Island and M5 Pro and M5 Max chips, marking a major change for its professional laptops. Starting at Rs 3,49,900 in India, the 14-inch and 16-inch models offer touch gestures, up to 2,000 nits of peak brightness and claimed battery life of up to 24 hours.
Mochatrade raises $5.5 million to bring US stock trading closer to Indian traders
Mochatrade has raised $5.5 million in funding to enhance its trading platform for Indian users. The platform allows users to trade US stocks without needing a US brokerage account. It also permits Indian traders to manage funds in rupees, simplifying the entire trading experience. Future plans include introducing contracts linked to pre-IPO companies and other features.
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Apple Mac mini M6 review: A compact powerhouse for video editing, AI agents and everyday productivity
Apple’s Mac mini M6 packs powerful performance into a compact desktop, but is it the right choice for creators and professionals? From 4K video editing and multitasking to experimenting with local AI models and tools such as ChatGPT and dots, the machine offers plenty of possibilities. However, its starting configuration comes with limitations that buyers should consider before investing.
Google rolls out new Gemini tools to help small businesses manage marketing, finances
The new features will allow business owners to connect Gemini with Google services such as Google Business Profile, Google Ads and Google Workspace, as well as third-party applications including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero, according to a blog post by Google.
In 1897, gold discoveries helped establish Ballarat near Death Valley, and its population reached 400 by 1898; today, adobe ruins remain after the mining boom faded
Ballarat, founded in 1897 in the notorious Death Valley of California, flourished as a mining hub following the gold rush in the nearby Panamint Mountains. Once boasting a vibrant community of around 400, it was home to saloons, hotels, and essential services for miners. Sadly, as key mines closed, the town's population dwindled, and by 1917, the post office's closure signified its decline into obscurity.
US PERM Freeze: Indian H-1B workers could lose crucial time to secure Green Cards as sponsorships stall
On October 8, the US Department of Labor announced the suspension of green card processing for eight companies, causing significant worry among Indian professionals reliant on employer sponsorship for permanent residency. While current H-1B visas remain valid, individuals are urged to examine their situations closely and explore other immigration options. Families connected to the affected workers should also evaluate their immigration standings in light of these developments.
I’ll believe it when I see it: Figma boss on AI restraint calls
“It’s a nice thing to say, and I’ll believe it when I see it,” the 33-year-old Field -- one of the youngest American billionaires --told ET in an interview in Bengaluru. The NYSE listed firm with a market cap of $11 billion, famously rejected a $20 billion acquisition bid from Adobe. While AI tools are getting more advanced and capable, one can’t outsource their creative thinking to AI as there will be “no differentiated work” anymore in the world.
JetSynthesys launches AI-powered creative platform JetKreate
JetSynthesys has introduced JetKreate, an AI-powered platform integrating scripting, visuals, audio, and video production. This platform was revealed at the CII Big Picture Summit 2026 in Mumbai and aims to streamline content creation. JetKreate caters to individual creators, marketers, brands, and agencies by allowing the development of various types of content. The platform offers free credits for new users alongside paid plans for enhanced features.
US lauds tech giants' role in cracking West African scam centers
The US Justice Department on Tuesday praised Meta and other tech giants for their support in dismantling online scams in West Africa. The Justice Department provided more details on Tuesday, saying it was coordinated with the UK's National Crime Agency and describing it as the first of its kind in West Africa.
IIM Lucknow completes summer placements with 600+ offers, average stipend up 3%
IIM Lucknow completed the summer placements for its 2026-28 PGP and PGP-ABM batches with total success. The average monthly stipend for interns increased marginally from last year's figures, while the highest stipend decreased slightly. Over 600 offers were made, showcasing opportunities in various sectors like consulting and e-commerce. Established and first-time recruiters participated, contributing to a diverse placement process for students.
'Build here. Scale here. Die here': IIT alumni group urges fair US immigration policies amid green card visa cycle
PanIIT Alumni India has expressed its concern over the treatment of Indian professionals on H-1B visas. The group emphasizes the need for fair and transparent immigration policies to support skilled workers. It urges the global IIT diaspora to consider building and contributing in India rather than abroad. This call comes as a response to the uncertainties in visa policies faced by Indian professionals.
PERM suspension could trap tech workers in a green card visa cycle
The US suspension of Microsoft, Adobe and six other IT services companies from the PERM green card process could leave some H-1B workers stuck longer in temporary status, particularly if their employers have not yet filed PERM or if they are approaching the six-year H-1B limit. The suspension does not cancel existing H-1B visas, but it could delay green card milestones that some workers rely on for visa extensions, job changes and longer-term plans in the US.
TCS, Microsoft respond to US PERM suspension, reaffirm commitment to American workforce
Tata Consultancy Services has been suspended from the permanent labour certification programme by the US Labour Department. This suspension affects eight major technology companies including TCS, Infosys, and Microsoft. TCS stated that this will not impact its hiring strategy or engagements with clients. The company intends to hire 15,000 workers in the US over the next five years.
TCS, Infosys, Wipro & others suspended from PERM green card program by US. What is it & how is it different from H1-B?
The US has suspended Microsoft, Adobe, Infosys, Wipro, TCS, HCL Technologies, Cognizant and Capgemini from the PERM green card programme over alleged fraud and replacement of American workers. The freeze blocks new applications and pending cases, potentially delaying permanent residency for skilled foreign workers.
Sridhar Vembu urges Indians to return home after US freezes Green Card process at 8 tech firms
Sridhar Vembu, the founder of Zoho, is encouraging Indians working in the United States to return home. He highlighted how recent immigration policies have created uncertainty for Indian professionals despite their significant contributions. Vembu emphasized the opportunity for returning professionals to help shape India's technology ecosystem. This call to action follows the suspension of several tech companies from the Permanent Labour Certification program.
US suspends TCS, Infosys, Wipro, HCLTech, Cognizant and three other firms from PERM green card programme
The US Labour Department has suspended eight major technology companies from the permanent labour certification programme. This decision bars these firms from filing new applications or processing pending applications involving foreign workers. Companies like Tata Consultancy Services and Infosys have been accused of hiring overseas workers at the expense of American jobs. Industry body Nasscom argues that Indian tech companies have reduced dependence on work visas and increased local hiring.
$22 billion visa fraud? US Labour Dept’s explosive claim puts Infosys, TCS, Wipro in the crosshairs
The US Labor Department has claimed it uncovered $22 billion in visa fraud, accusing universities and companies of operating as “visa mints” that enabled foreign workers to secure jobs at the expense of Americans. The department has suspended major technology firms from its permanent labor certification programme amid ongoing federal investigations.
"Credibility of talent mobility ecosystem damaged by actions of few," cautions Foreign Secy Misri
Foreign Secretary Vikram Misri has warned that fraud, exploitation and skill mismatches could undermine the credibility of India’s overseas talent mobility ecosystem, days after the US suspended PERM processing for several major technology companies. He urged recruiters and mobility firms to prioritise ethics, transparency and accountability, while the MEA said the US action could delay green-card processing but does not by itself affect existing H-1B visas or dependents.
US green card suspension: TCS, Infosys, Wipro, other IT firms' PERM applications already on decline
Indian IT companies are experiencing a significant decline in green card applications this year due to a recent suspension. Major firms like Tata Consultancy Services and HCL have drastically reduced their applications for permanent labor certification. NASSCOM indicates that these companies are relying less on H-1B visas and enhancing local workforce hiring strategies. The total number of PERM applications from Indian firms remains relatively low compared to the overall figures.
H-1B visas, green card programmes generated $2.1 trillion in US household income: USISPF
The US-India Strategic Partnership Forum has backed the Trump administration’s crackdown on alleged PERM abuse while warning against overlooking the economic contribution of legal immigrants. USISPF said green card and H-1B pathways have strengthened US growth and innovation, citing $2.1 trillion in household income and nearly $579 billion in federal, state and local taxes generated by legal immigrants.
Green card woes deepen for Indian tech workers
Thousands of Indian technology professionals are facing uncertainty regarding their US permanent residency applications. Major technology companies have been suspended from the permanent labor certification program, impacting green card processing. Employees nearing the H-1B visa limit may encounter immediate difficulties due to these restrictions. Companies are evaluating their immigration strategies to support affected employees and ensure talent retention.
US green card freeze: TCS, Infosys, Wipro, HCLTech had just 61 certified PERM cases in FY26
HCL America recorded 59 certified cases and TCS only two. Infosys and Wipro had no recorded cases in the period and neither did US-headquartered Cognizant.
Why has the US targeted Microsoft, TCS, Wipro over green cards
The move is part of the US government's wider crackdown on immigration and foreign workers. The administration has said it wants companies to hire more Americans and prevent foreign workers from being employed at lower wages at the cost of local jobs.
'Our message to Microsoft is...': JD Vance targets tech giant over fraud, abuse as US says Microsoft, Adobe sought 3 million foreign workers
The Trump administration has suspended major tech companies from applying for permanent residency for foreign workers. Various companies, including Microsoft and Adobe, have been accused of abusing the H-1B visa program. U.S. Vice President JD Vance claimed that Microsoft replaced laid-off American workers with foreign workers. Labor Secretary Keith Sonderling stated that nearly 3 million foreign workers were requested by these companies.
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