AD TECH MONOPOLY
Google should relax ad tech rules, appoint antitrust monitor, US judge finds
U.S. District Judge Leonie Brinkema in Alexandria, Virginia, gave her assessment in a decision unsealed on Wednesday, two weeks after she rejected the U.S. Department of Justice's insistence that Google break up its business of placing ads across the internet.
Google defeats US bid to force ad tech sale
While the ad exchange is a small part of Google's business, the ruling is the second powerful symbolic victory against the U.S. Department of Justice in its efforts to force Google to sell assets to address illegal monopolies.
Amazon sued by US FTC, 22 states over alleged $20 billion ad auction overcharges
The US FTC and 22 states have sued Amazon, alleging it manipulated digital advertising auctions and overcharged about 1.2 million customers by more than $20 billion. Amazon rejected the allegations as misguided and flawed. The lawsuit targets Sponsored Products, Sponsored Brands and Sponsored Display, intensifying scrutiny of the tech giant.
Judge in Google ad tech case seeks quick fix for web giant's monopolies
Google has so far come away largely unscathed from a bipartisan government legal crackdown on the dominance of Big Tech - a push that began during the first term of President Donald Trump.
Google aims to dodge breakup of ad business as antitrust trial wraps
Google has so far come away largely unscathed from a bipartisan government legal crackdown on the dominance of Big Tech - a push that began during the first term of President Donald Trump.
Google and US government battle over the future of internet advertising
Google faces a crucial federal court hearing today as a judge decides how to curb its alleged illegal monopoly in the digital ad market. The Justice Department is pushing for a breakup of Google's ad tech, deeming it a "recidivist monopolist.
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Google-parent Alphabet earnings shine with help of AI
Alphabet, Google’s parent company, reported a £21.8bn profit on £74.6bn revenue, driven by AI advancements across its business. Strong growth in search, YouTube, and cloud boosted results. However, antitrust rulings in the US threaten Google’s dominance, with potential break-ups looming. Google is appealing both court decisions.
Google in Mexico faces major potential fine as antitrust ruling nears
Mexico's antitrust watchdog, Cofece, will rule by June 17 on whether Google illegally monopolized digital advertising, potentially imposing an 8% revenue fine. The investigation began in 2020. This decision, mirroring US antitrust actions, marks a significant challenge for Google in the region, aiming to ensure fair competition.
US seeks breakup of Google's ad-tech products after judge finds illegal monopoly
Following a court ruling that Google illegally dominated online ad-tech markets, the U.S. Department of Justice has proposed that Google divest its AdX advertising marketplace and DFP ad server. Google opposes the proposal, arguing it exceeds the court's findings and would harm publishers and advertisers. The judge has set a September trial date to address potential remedies.
US asks judge to break up Google's ad tech business
Google on Friday faced a demand by the US government to break up its hugely profitable ad technology business after a judge found the tech giant was commanding an illegal monopoly. District Court Judge Leonie Brinkema agreed with most of that reasoning, ruling last month that Google built an illegal monopoly over ad software and tools used by publishers, but partially dismissed the argument related to tools used by advertisers.
Alphabet quarterly earnings lifted by cloud and AI
Alphabet, Google's parent company, reported a $34.5 billion profit, driven by strong cloud and AI growth. However, it faces major US antitrust battles that could force it to divest Chrome or Android. Despite strong earnings, legal pressures threaten Google's dominance in search and advertising, with appeals ongoing
Alphabet quarterly earnings lifted by cloud and AI
Alphabet, Google's parent company, reported a $34.5 billion profit, driven by strong cloud and AI growth. However, it faces major US antitrust battles that could force it to divest Chrome or Android. Despite strong earnings, legal pressures threaten Google's dominance in search and advertising, with appeals ongoing
US urges curb of Google's search dominance as AI looms
US government lawyers urged a judge to force Google to spin off Chrome, warning AI could deepen its search monopoly. This follows rulings that Google unlawfully dominated both search and ad tech. Google disputes the claims, calling the proposals extreme and pledging to appeal. The courtroom defeats have the potential to leave Google split up and its influence curbed.
Google loses online ad monopoly case. But it's just one of many antitrust battles against big tech
Big Tech firms including Google, Meta, Apple, and Amazon are facing major antitrust lawsuits in the US. Accused of monopolistic practices, these cases could lead to breakups or strict restrictions. Collectively, these cases represent a substantial regulatory push to examine and potentially curb the market power of big tech.
Explainer: What does ruling on Google's illegal ad tech monopoly mean?
Federal prosecutors said that Google's power over the ad tech allows it to illegally fend off competition, which hurts web publishers, such as news outlets. The judge agreed. Google's argument was that it out-competed rivals with superior technology. Advertising accounted for about 75% of Alphabet's $350.02 billion in revenue for 2024.
Landmark ruling: Judge delivers blow to Google, declares its ad empire an illegal monopoly that caused widespread harm to digital consumers
Google ad monopoly just took a major legal hit. A U.S. federal judge ruled that Google illegally dominates the digital advertising market, calling its actions harmful to publishers, rivals, and consumers. The court found Google violated antitrust laws by controlling both the ad server and ad exchange systems. With Alphabet shares falling and the Justice Department pushing for a breakup of its ad empire, this ruling could reshape how online ads work forever.
US judge finds Google's online adtech business to be an illegal monopoly
U.S. District Judge Leonie Brinkema in Alexandria, Virginia, ruled that Google unlawfully monopolized markets for publisher ad servers and the market for ad exchanges which sit between buyers and sellers. Antitrust enforcers failed to show the company had a monopoly in advertiser ad networks, she wrote.
Canada accuses Google of creating an adtech monopoly
Canada's competition authority has accused Google of abusing its online advertising tools to create a monopoly. They have filed a complaint to force Google to sell two advertising technology services. The authority alleges Google's practices prevent competition. They seek to fine Google up to 3% of its worldwide revenues and stop anti-competitive conduct.
US says Google is an ad tech monopolist in closing arguments
The penalties could be severe. Last week, the Justice Department asked the judge in that case to break Google up by forcing it to sell Chrome, the most popular web browser in the world. Google has until Dec. 20 to respond with its own suggestions on how to fix its search monopoly.
Google's US antitrust trial over online ad empire draws to a close
The US Justice Department will deliver closing arguments on Monday in its antitrust case against Google, alleging the company's illegal dominance in online advertising technology. Prosecutors argue Google monopolized key markets, forcing publishers to rely on its services despite unfavorable features. A judge could compel Google to sell off part of its ad business if the government prevails.
Closing arguments coming in US-Google antitrust trial on ad tech
The trial in a Virginia federal court is Google's second ongoing US antitrust case as the US government tries to rein in the power of big tech.In a separate trial, a Washington judge ruled that Google's search business is an illegal monopoly, and the US Justice Department is asking that Google sell its Chrome browser business to resolve the case.
Google ad tech trial outcome no death blow, win or lose
The US Department of Justice and a coalition of states accuse the Alphabet unit of illegally monopolizing markets for the technology that publishers and advertisers use to buy and sell ads on websites.
Google expert at antitrust trial says government underestimates competition for online ad dollars
Mark Israel, an economist who prepared an expert report on Google's behalf, said the government's claims that Google holds a monopoly over advertising technology are improperly focused on a narrow market the government defines as "open web display advertising," essentially the rectangular ads that appear on the top and along the right hand side of a web page when a consumer browses the web on a desktop computer.
What the US has argued in the Google ad tech antitrust trial
The government on Friday concluded its main arguments in the case -- US et al. v. Google -- and the internet giant started mounting its defense. The case, filed last year, accuses Google of building a monopoly over the technology that places ads on websites around the internet.
Going once, going twice: Google's millisecond ad auctions are the focus of monopoly claim
The Justice Department and several states allege that Google's dominance in online ad sales constitutes an illegal monopoly. A trial in Virginia is examining whether Google's ad tech stack unfairly favors its own products, depriving publishers of revenue. Google argues its innovations have improved ad quality and market efficiency.
Ad-venturing into controversy: Is Google’s auction system a rigged game?
Google's dominance in online ad sales is under scrutiny in a Virginia trial. The Justice Department alleges Google's control over ad tech constitutes an illegal monopoly, impacting publishers' revenues. Google defends its practices, citing improvements in ad quality and efficiency. The trial will determine if Google's ad tech stack should be broken up.
ETtech Explainer: Behind Google’s fight against a second big antitrust trial in US
This case is part of US President Joe Biden’s broader push to regulate Big Tech using antitrust laws. It comes close on the heels of a significant verdict in favour of the justice department on August 5, when a judge ruled that Google had illegally monopolised online search.
Rumble sues Google over digital advertising practices
The suit alleges Google has monopolized the ad stack "by buying companies up and down the chain, concurrently representing both ad buyers and sellers, while also running the exchange that connects those parties."
Google to discontinue spam backdoor for political groups
In September last year, the tech giant launched the programme in response to Republican (a US political committee) accusations that its algorithms disproportionately flag conservative fundraising emails as spam, reports The Verge.
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