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ET OnlineMajor jewellery chains, including Tanishq, Joyalukkas, Malabar Gold & Diamonds, and KISNA Diamond & Gold Jewellery have announced offers that allow customers to lock in gold prices in advance or benefit from lower rates at the time of billing.
Malabar Gold & Diamonds Akshaya Tritiya offer
a) Up to 30% off on making charges on the purchase of gold jewelleryb) Up to 30% off on making charges on the purchase of Precia/Era-studded jewellery
c) Up to 30% off on diamond value on the purchase of diamond jewellery
d) This offer is not applicable on the purchase of gold coins, watches, solitaire jewellery and gift cards
This offer is valid only on the purchase of jewellery from the online jewellery shopping store, malabargoldanddiamonds.com’s India website. The offer is applicable for purchases made between April 8, 2026 and April 20, 2026.
Also read: 22k gold rate today: Check 24K, 22K gold prices (April 15, 2026) on Tanishq, Malabar Gold & Diamonds, Kalyan Jewellers, Joyalukkas and IBJA
Tanishq offers gold rate protection with advance booking
Jewellery retailer Tanishq has introduced a gold rate protection benefit for customers placing advance or custom jewellery orders during the festive period.
Customers placing advance orders from March 11, 2026, to April 22, 2026, with the gold rate frozen can avail themselves of the lower of the 2 gold rates between the frozen gold rate and the gold rate prevailing on the date of invoicing. For the above offer to be applicable, the advance collected from the customer should be 25% or more for advance bookings and customer orders.
To avail this benefit, customers must pay at least 25% advance at the time of booking or placing a customer order. The offer applies across all Tanishq stores, giving customers flexibility to secure prices ahead of the festival.
Joyalukkas launches cashback offers and gold rate lock scheme
Jewellery chain Joyalukkas has announced its Akshaya Tritiya Cashback Utsav, which will run from April 10, 2026, to April 20, 2026, across its showrooms.As part of the promotion, customers can receive gift vouchers based on the value and type of jewellery purchased. The offer includes:
Rs 2,000 gift voucher on the purchase of diamond, uncut diamond or platinum jewellery worth every Rs 75,000
Rs 1,000 gift voucher on the purchase of gold and precious jewellery worth every Rs 75,000
Rs 500 gift voucher on the purchase of silver jewellery worth every Rs 15,000
In addition to cashback benefits, Joyalukkas is also offering a gold rate locking facility. Customers can pre-book jewellery with just a 10% advance and lock the current gold rate until May 2, 2026.
Sell your old gold from any jeweller and get the best market rate with instant cash in just 15 minutes.
KISNA Diamond & Gold Jewellery
Jewellery brand KISNA Diamond & Gold Jewellery has introduced a Gold Rate Protection Plan ahead of Akshaya Tritiya to help customers manage price fluctuations.Under this plan, customers can freeze gold prices by paying a 25% advance during a specified period. The scheme ensures that buyers pay the lower of the booking day rate or the invoicing day rate, offering protection against sudden price increases.
According to the company, Akshaya Tritiya contributes nearly 15–18% of annual revenue, highlighting the importance of the festival as a peak demand window for jewellery purchases.
Kalyan Jewellers
Between April 10 and April 16, 2026, consumers can select eligible Kalyan Jewellers gold coins on the Instamart app and pay 5% advance, starting from Rs 500 for a 0.5 gm gold coin to prebook and take delivery on Akshaya Tritiya. On April 19, between 8:00 AM and 12:00 PM IST, they complete their purchase at the lower of the two prices – gold rate on the day of pre-booking or as per delivery date, whichever is lower. All prebook customers will also receive a free silver coin from Kalyan Jewellers.
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