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    Why B2B marketers need to think video first: key insights from the SaaS CMO Circle

    In the latest episode of the SaaS CMO Circle podcast, top marketing thinkers from LinkedIn and Zoho reveal how B2B video content is engaging buyers and helping to close deals in ways that traditional static content can’t. Traditional B2B marketing tactics revolve around content that buyers read. From product brochures and how-to guides through to case study PDFs, thought leadership blog posts, and detailed research reports, the core of B2B has involved exchanging written information for contact details. It’s text that does the heavy lifting at every stage of the marketing funnel.

    'Take us to Bengaluru': Fly91 flight viral video shows terrified passengers crying, praying as plane stays mid-air for 4 hours amid bad weather

    A viral Fly91 flight panic video has brought attention to a mid-air scare on a Hyderabad to Hubballi flight, where passengers were left terrified after the aircraft remained airborne for nearly four hours. The Fly91 Airlines flight IC3401 was later diverted and landed safely at Kempegowda International Airport. While the airline attributed the incident to bad weather and denied any technical fault, the episode has raised concerns over aviation safety in India, in-flight emergency handling, and lack of passenger communication during crises.

    Rs 1.6 crore for 1BHK! Viral property video tour shows Mumbai’s harsh housing reality

    A viral video showcasing a compact Mumbai apartment for ₹1.6 crore has sparked widespread debate. While many expressed shock at the price for the small space, others defended its prime location and sea view. The clip highlights Mumbai's challenging housing market, where space comes at a significant premium, prompting discussions about affordability and urban living.

    Amazon driver’s 524 packages, 300 stops, 421 locations video goes viral, sparks debate around workload, burnout in gig economy

    An Amazon delivery driver's video showcasing a massive workload has gone viral. The clip reveals over 300 stops and 500 packages in a single shift. This has ignited discussions online about the pressures faced by gig economy workers. Many are questioning if such demands are sustainable or indicative of burnout. The debate highlights differing views on efficiency versus driver well-being.

    After Shivam Dube’s ‘black magic’ wicket video goes viral, fake CSK ‘voodoo complaint’ grabs attention; check details

    A bizarre on-field moment during an IPL 2026 match between Sunrisers Hyderabad and Chennai Super Kings has gone viral. A fan's apparent 'black magic' ritual with a lemon coincided with the crucial wicket of Shivam Dube. While a fake complaint letter circulated, SRH ultimately secured a 10-run victory.

    Govt officer fails to find property file despite man’s year-long visits; He finally does this to 'fix memory issue'. Netizens say 'great job'

    A man from Chhattisgarh went viral after staging a symbolic protest at the Tifra Housing Board office over a missing property mutation file, which had reportedly remained unresolved for over a year despite repeated visits. Frustrated by the delay in transferring ownership of his EWS flat purchased through resale, he threw almonds on an official’s desk as a gesture highlighting alleged poor memory and inefficiency in handling public records.

    The Economic Times
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