LUXURY CAR SALES IMPACT
India's D2C growth powered by Tier 2, 3 cities with 66 per cent new orders in FY26
India's direct-to-consumer brands are seeing rapid expansion driven by smaller cities. Tier 2 and 3 cities will account for nearly 66 percent of new orders in FY26. This growth fuels a 33 percent rise in order volumes and a 32 percent increase in GMV. The D2C market is set to reach USD 60 billion by 2030.
Rs 100 crore net worth but he still travels by auto rickshaw: 2 reasons behind his simple lifestyle
A Mumbai-based entrepreneur with a reported net worth of around ₹100 crore has drawn attention online for continuing to live a very simple lifestyle. According to Naturally Yours founder Vinod Chendhil, the businessman still prefers autorickshaws and shared taxis for travel, stays in budget hotels, and has not invested in luxury vehicles despite his wealth. Chendhil shared that the only major change in his friend’s life after becoming wealthy is that he now has more free time and takes more vacations.
Rs 100 crore net worth, yet no luxury cars: Mumbai founder travels by auto, stays in budget hotels. Internet can’t believe it
A Mumbai-based entrepreneur has sparked online discussion after sharing the story of a founder with a net worth of Rs 100 crore who continues to live a simple lifestyle, choosing autorickshaws, shared taxis, and budget hotels over luxury vehicles and high-end living. The anecdote, posted by Vinod Chendhil of Naturally Yours on X, highlights how the entrepreneur prioritises practicality and minimalism despite significant wealth, with the only major lifestyle change being more time for vacations.
Boardroom on wheels: How MPVs have begun to speak a new language of luxury on Indian roads
The growing popularity of the MPV among top executives and celebrities signals the arrival of a new trend -- one that is defined by practicality, space, discretion and productivity.
A $176 billion reality check for Europe’s luxury brands as Middle East tensions hit shoppers
A distant war is impacting global luxury sales. Europe's top luxury firms have lost billions in market value. The Middle East, a key growth market, is seeing reduced tourist spending due to travel disruptions and uncertainty. This slowdown affects major brands like Hermès, Gucci, and LVMH. Recovery for the luxury sector faces delays as geopolitical risks persist.
Man tries selling tea from Rolls-Royce rented for Rs 1 lakh. His earnings from this chai experiment leave people shocked
A man’s unusual experiment of selling chai from a rented Rolls-Royce for Rs 1 lakh has gone viral on social media, drawing millions of views and reactions. Branded as “Royal Chai,” the setup offered a luxury tea experience complete with a red carpet and snacks, attracting curious customers. Despite earning Rs 88,400 against a total cost of Rs 1,08,000, resulting in a loss, the creator called it a successful experiment for the happiness and buzz it generated, with many online users praising the creativity and suggesting it could work even better in other cities.
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Audi, SAIC will jointly develop future models under new China brand
Audi and SAIC are strengthening their collaboration for upcoming electric vehicle models in China. They will also establish a new innovation and technology hub in Shanghai. This move aims to boost Audi's presence in the competitive Chinese market. The partnership's first model, the E5 Sportback, has seen initial sales and targets younger buyers.

Gucci-owner Kering aims to launch luxury Google glasses next year: CEO
Gucci is set to launch smart glasses with Google next year. This move marks a significant entry into AI-powered eyewear. The brand aims to revive its iconic classics and adapt to a changing global market. This strategy is part of a larger plan to boost Kering's eyewear and jewelry divisions.

Rolls-Royce chai experiment: Man turns roadside beverage into a luxury experience. His cost vs earnings breakdown
An Instagram creator, Deluxe Bhaiyaji, went viral after turning a simple cup of tea into a luxury experience by serving it inside a rented Rolls-Royce. Charging ₹300 for tea and ₹1,000 for the full in-car experience, the experiment attracted large crowds and social media attention. However, despite the buzz, the numbers didn’t add up, with a total cost of ₹1.08 lakh and earnings of ₹88,400, the idea ended in a loss.

Volvo Car India to recalibrate prices by up to Rs 1 lakh from May 1
In a move reflecting global economic trends, Volvo Car will implement a price increase of up to Rs 1 lakh for its vehicles in India effective May 1. The company cites international supply chain disruptions and currency variations as driving factors. If the economic climate doesn't improve, further hikes could follow.

Titan’s Zoya sees double-digit growth in bespoke segment
Zoya, the ultra-luxury jewellery arm of Titan Company, is witnessing strong double-digit growth in its bespoke and personalised jewellery segment. The brand reports rising demand from both domestic and international clients, with its customised offerings steadily increasing their share in overall business performance.

Rs 50 LPA but no latest iPhone or Zara clothes: 27-year-old Bengaluru techie reveals what she spends her money on instead
A 27-year-old Bengaluru techie earning around Rs 50 LPA has gone viral for rejecting the stereotypical luxury lifestyle often linked with high salaries. Despite her strong income, she chooses not to spend on latest iPhones, Zara clothes, designer bags, or fancy cars, and instead focuses on intentional spending, savings, and meaningful experiences like travel. She also manages financial responsibilities such as a home loan for her parents while investing regularly in SIPs and maintaining an emergency fund.

Auto sales hit record high in FY26 as tax cuts, rate easing drive demand
India’s automobile sales hit a record high in FY26, driven by tax cuts, lower interest rates and revised income tax slabs, according to Society of Indian Automobile Manufacturers. Sales rose across all segments, with passenger vehicles up 8% and exports jumping 24%. Industry leaders said demand remained strong despite global uncertainties, with growth expected to continue, though geopolitical risks and rising costs are being closely monitored.

Luxury car sales in India set to double by 2030, says BMW
India's luxury car market is set to double its share by 2030. Young, wealthy, and aspirational buyers are fueling this growth. BMW sees strong momentum, expecting the trend to continue. Factors like rising affluence and a generational shift in spending are key drivers. The market is poised for significant expansion, with luxury vehicles becoming more accessible and desirable.

Global Markets | European shares climb to one-month high as Middle East peace hopes emerge
European shares rallied to their highest intraday level in over a month on Tuesday, as investors welcomed signs of possible Middle East peace talks, even as LVMH and other companies warned of fallout from the war.

ET Women Conclave 2026 spotlights leadership, reinvention, and powerful conversations
The ET Women Conclave 2026, presented by Dalcore Projects Pvt. Ltd., convened leaders and changemakers at Grand Hyatt Gurgaon to celebrate women driving impact. Discussions spanned purpose, leadership, reinvention, and mental toughness, featuring insights from prominent figures across various sectors. The event highlighted evolving aspirations and inclusive growth in India's leadership landscape.

Nissan to trim global car lineup, boost use of AI driving tech
Nissan is set to simplify its car models globally. The company aims to use artificial intelligence in most of its vehicles. Sales targets are set for the United States, China, and Japan by 2030. Nissan will also focus on exports from China and increase local production in the US. The Infiniti luxury brand will see new models.

Louis Vuitton, Dior owner LVMH flags sales impact of Iran war in blow to hopes for luxury revival
French luxury giant LVMH reported a significant hit from the Middle Eastern conflict. Sales in the Gulf region saw a sharp decline. Wealthy tourists from the area also reduced their spending in Europe. This conflict negatively impacted LVMH's total group sales. Mall traffic in Dubai dropped considerably.

The Rs 1 crore sweet spot: Prestige Group's Irfan Razack says housing demand shows no signs of letting up
India's residential real estate market is defying the gloom. Prestige Group crossed the ₹30,000 crore mark in housing sales for the full year, well ahead of its own guidance, and its chairman says the demand engine is still running hot.

Luxury carmakers hope West Asia ceasefire will lift consumer sentiment
A ceasefire in West Asia is set to boost India's luxury car market. Top executives from Mercedes-Benz, BMW Group, and Audi anticipate customers delaying purchases will now return to showrooms. Companies have stocked parts to manage supply chains. This development is expected to improve buyer sentiment and drive sales in the coming months.

Benz it like Mercedes: Winner of India luxe ride race just beat Motown slowdown in style
Mercedes-Benz India recorded its best-ever annual sales in FY25-26, defying a slowdown in the luxury car market. According to the company, this success came from a focus on high-end vehicles and electric models. Rivals faced softening demand due to global uncertainties. Proritising value over volume may have insulated it from broader market challenges, a company release says.

Sameera Reddy reveals why she splurged Rs 4 lakh on luxury bags: ‘I bought them so people would think I….’
Reflecting on her career peak, Sameera Reddy revealed spending lakhs on designer items like a Chanel jacket and luxury handbags to maintain an industry image. She now regrets these impulsive purchases, recognizing that investing in gold would have been a wiser financial decision. Reddy has since embraced understated elegance, stepping away from the need for external validation.

Porsche loses speed on a curvy road
Porsche AG's sales dropped significantly in the first quarter. China saw a steep decline in luxury spending, impacting deliveries. Model changes and reduced demand for electric cars in the US also contributed. The company is now reassessing its strategy, planning job cuts and considering new high-end models.

Luxury cars take a backseat in India as Gulf uncertainty grips buyers, says BMW
Amid rising tensions in the Gulf, BMW India is witnessing a shift in consumer behavior among its high-net-worth clients. The current geopolitical climate is prompting many to postpone significant investments, particularly in luxury items like automobiles. As fuel prices are projected to rise, electric vehicles are capturing the attention of buyers looking for long-term savings.

Mercedes-Benz India sales up 7% at 5,131 units in Q1 2026
Mercedes-Benz India achieved a 7 percent sales increase in the first quarter of 2026. The company is optimistic about the Indian market, anticipating another record fiscal year in 2026-27. Strong demand for top-end luxury vehicles and electric models fuels this growth. Mercedes-Benz plans to launch the CLA BEV and new AMGs, focusing on value-led expansion.

Volkswagen group eyeing 5% market share in India before turn of decade: SAVWIPL MD & CEO
Volkswagen Group aims for a 5 percent market share in India by 2030. Alternative fuel technologies will be crucial for this growth. The company is working on new product interventions for both internal combustion engines and electric vehicles. Investments will focus on product development. The new Taigun SUV is expected to boost sales. Volkswagen plans new product actions each quarter.

Luxury car sales growth slows to 3% amid global jitters
Luxury car sales in India saw a modest 3% rise in the March quarter, with around 14,000 vehicles over Rs 40 lakhs sold. This growth lagged behind the mainstream market, as affluent buyers conserved cash due to geopolitical worries and economic uncertainties. BMW, however, reported a strong 17% increase in its sales.

EV demand rises over fuel price hike concern due to West Asia war: BMW Gr India President & CEO
The conflict in West Asia is driving demand for luxury electric vehicles in India. Customers are concerned about rising fuel prices. BMW Group India reports a significant increase in EV sales. This trend is expected to continue, strengthening EV demand further. The company is prepared to meet this growing interest.

BMW Group India posts record Q1 sales at 4,567 units with 17 percent growth
BMW Group India recorded its best-ever first quarter sales, achieving 17 percent growth. Strong demand for electric vehicles, long wheelbase models, and sports activity vehicles fueled this success. Electric vehicle sales saw an impressive 83 percent increase. The company plans to launch 27 new products in 2026 and expand its dealership network.
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