DIGITAL NATIVE SHOPPERS
Retail challenge is not consumer demand but demanding consumer
India's retail market is set for massive growth. Consumers are becoming more selective and demand personalized experiences. Retailers must embrace technology like AI to understand customer needs. Adapting to these changes will be key for success in the evolving Indian retail landscape. This shift requires new strategies beyond just expansion.
Scroll, spot, buy: Why fashion and lifestyle shopping is growing on Instagram
For many Gen Z shoppers in their early 20s, shopping via social media ads while scrolling through the feed is most natural, with impulse purchases offering both retail therapy and instant gratification.
Holiday shopping 2025 revolution: AI tools and crypto gifts surge among Gen Z – what to gift this Christmas
Crypto gifts for Christmas: This holiday season, young Americans are reshaping shopping habits. Nearly half of US shoppers use AI for holiday tasks, especially gift discovery. Cryptocurrency gifts are also gaining traction, with 45% of Gen Z excited to receive them. Gen Z leads digital-first commerce, favoring crypto payments and digital wallets.
ET Startup Awards 2025: Myntra must become ‘AI-first’ to win India’s 400 million GenZ consumers, says CEO Nandita Sinha
Speaking during a panel at the ET Startup Awards 2025 in Bengaluru on Friday, Sinha said the company is building personalisation models for “micro consumer groups” within Gen Z, developing an AI-led trend ecosystem, and redesigning the entire shopping journey to be more dynamic and content-led.
Deals, desi, and digital: Decoding Gen Z’s shopping trinity
Gen Z consumers in India are reshaping digital commerce with their smart deal-hunting, digital fluency, and strong cultural preferences. They prioritize value, purpose, and authenticity, researching deals extensively and favoring Indian-origin brands. Amazon and Flipkart lead in e-commerce due to their reliability, while Myntra excels in fashion by connecting shopping with style discovery and self-expression.
Gen Z: Brands chase 37.7 crore Indians for the $1.4 trillion money they may spend
India’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to adopt personalized, affordable strategies. Major e-commerce platforms are launching Gen Z-specific stores and platforms, upsurging festive sales to capture this tech-savvy, trend-driven demographic's spending power.
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India’s ‘swipe-up’ generation set to swipe right on festive deals, driving sales this season
Brands in India are gearing up to tap into the spending power of Gen Z this festive season, with expectations for a significant boost in consumer spending. The "swipe-up" generation, born between 1996 and 2010, represents about 20% of the global Gen Z population and 27% of India’s. They are projected to spend an average of ₹23,000, contributing to a 47% increase in overall consumer spending during the festive period.
India key lifestyle destination for global brands; 90% of top 50 brands active: Study
About 50 per cent of global brands have greater than USD 30 million in revenue in India, the study E-Styling India: Decoding India's Online Fashion and Lifestyle Shopping Trends, said.
Q2 a very strong quarter for IT deal wins, has potential for bounce-back in FY25: Ashi Anand
“We expect to see digital platforms in India outperform overall markets over the coming decade in a very similar way to what you saw the Nasdaq do over the overall markets in the US between 2010 to 2020. Therefore our call is not to go in and out of the sector. We see this as a very attractive buy and hold and a long-term compounding story.”
Puma India onboards Shanaya Kapoor as its new brand ambassador
Puma India has appointed actor Shanaya Kapoor as its new brand ambassador to enhance its connection with Gen Z customers in the country. Kapoor will lead the sports brand's athleisure and performance wear and will create projects and campaigns as part of the association. Kapoor will also make her debut on multimedia messaging app Snapchat, where she will engage with audiences, sharing glimpses of her life and her partnership with Puma.
Fast moving goods, faster pace of change: Reinventing supply chains for profitability
The message is loud and clear – traditional supply chains are not equipped to cater to the macro-economic disruptions, geopolitical upheaval, and the evolving needs of digital-native consumers.
ET Ecomm Summit 2022: How fashion tech platform Fashmates is redefining the e-commerce retail shopping experience with personalised styling and outfitting
ET Ecomm Summit 2022: How Fashmates - a fashion-tech platform is transforming the e-commerce retail shopping experience
Logistics, ecommerce firms hire big in small towns as orders rise
Flipkart is also strengthening its pan India kirana (or neighborhood grocery stores) delivery programme.
Online D2C brands go offline as sales recover
With e-commerce doubling its contribution over the past two years, several mainstream companies either launched online-only brands or acquired stakes in existing D2C companies.
Volumes to recover after two quarters along with margins: Godrej Consumer
The company will continue to focus on three existing categories - Household Insecticides, Air Care and Hair Colours - in both domestic as well as international markets for growth, as it believes there is "plenty of opportunities" in these areas.
Masaba Gupta set for Metaverse! Designer announces tie-up with Aditya Birla Fashion for a digital-led portfolio, pal Alia Bhatt shows Insta love
Gupta said that with this partnership, she looks forward to creating immersive and collaborative experiences.
Aditya Birla Fashion to acquire 51% stake in brand Masaba, aims Rs 500 cr revenue in next 5 years
The Aditya Birla Group has entered into a 'binding term sheet' agreement to acquire a 51 per cent stake in 'House of Masaba Lifestyle Pvt Ltd', a move which will strengthen its play into fashion for young and digitally native consumers.
‘Phygital’ world: Reinventing the wheel of e-commerce
A new web portal, Area Online, provides end-to-end solutions to shops and retailers to sell their products or services directly to customers.
Indian unorganised retail: Key to world's third largest consumer market
Given the size of the unorganised offline retail space in India, the opportunity to digitise and vertically integrate the space provides a fruitful opportunity.
Lockdown proved inflection point for e-commerce in India
The Indian e-commerce market has been one of the biggest beneficiaries of the pandemic, as containment measures introduced millions to the convenience of online shopping, and prompted seasoned online shoppers to buy more.
India's e-commerce market to be worth $99 billion by 2024: Report
The report said that the rise of technology adoption among small and medium businesses is also expected to drive the growth for digitally native companies.
The fittest shall survive as digital commerce booms as never before
The change in the last three months have been equal to the change anticipated in three years. All categories are seeing a boom in new shoppers, says Amit Jain, managing director, L’Oreal India.
Here’s how you win the consumer’s trust
Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.
Over 80% Indian youngsters use smartphone for shopping: Study
Despite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.
Online retail consumers to cross 100 million by 2017: ASSOCHAM-Resurgent India study
According to the joint study, Bangalore saw the highest preference for online shopping in 2016, followed by Mumbai and Delhi.
Small sellers step into the light with e-blitz
Close to 70 per cent of the GMV on the platform comes from brands and top manufacturers while the rest is made up by smaller sellers, the platform currently works with brands such as Milton, Shopper's Stop and others to manage their online sales.
60% of Bengaluru's youth buy electronic gadgets online: Survey
In what can be seen as a testament to the IT city's growing fondness for e-commerce, a recent survey indicates that 60% of Bengaluru's youth between ages 12 and 18 shop for electronic gadgets online.
Yahoo buys social shopping startup Polyvore
Yahoo says it bought Polyvore because of the "amazing potential" of Yahoo's premium content and expertise in community-driven experiences.
Flipkart, Snapdeal now strategically placing native advertisements to be topically relevant to content
As millions more warm up to shopping online for things as diverse as refrigerators and groceries, digital marketplaces are developing capabilities to place ads in their own pages.
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