CONSUMER BEHAVIOUR IN MEDIA
Zerodha’s Nithin Kamath shares a parenting reality, reveals what screens are doing to kids, and it’s scary: Watch
Nithin Kamath, co-founder of Zerodha, voiced concerns over excessive digital device use by children, warning of long-term dependency. Cognitive neuroscientist Jared Cooney Horvath links this trend to declining learning abilities, even with more formal education. The debate now centers on content consumption and platform design, not just screen time duration.
The Buffett framework of investing: Why some stocks deserve a PE of 25, and others deserve a PE of 10
In his letter to shareholders, Warren Buffett revealed a valuation framework that explained why stocks can lose half their value without any change in earnings. The secret lies in distinguishing “franchises” from “businesses” – and most investors get it wrong.
Lumio Vision 9 (2026) launches with a performance-first approach as it builds on early market traction
Lumio launched its Vision 9 (2026) smart TV in India, emphasizing performance as a key differentiator. The company's strategy, validated by early market feedback, focuses on addressing slow performance in smart TVs. This new model, powered by MediaTek's Pentonic 700 chipset, aims to reduce everyday friction for users.
Earnings vs signals: Q4 results may matter more than they look
The March quarter earnings season arrives at an inflection point, with stable numbers masking underlying economic shifts. Escalation of the Gulf conflict introduced external shocks, with first-order impacts visible in rising input costs. Investors should focus on forward-looking signals as second-order effects are expected to unfold in Q1 FY27.
Broadcast ecosystem may be headed for regulatory reset
India's broadcast sector is set for a major regulatory overhaul. TRAI is planning a broad review of pricing, distribution, and platform rules. This comes after the New Tariff Order faced criticism for not ensuring affordability and transparency. The move aims to address structural concerns and adapt to changing consumer habits and competition from streaming services.
Zombie drug in Bengaluru! Cops issue clarification on viral video. All you need to know
Bengaluru Police have debunked claims of a 'zombie drug' affecting a man seen in a viral video. Investigations revealed the man was suffering from arthritis and had consumed prescribed pain medication with alcohol. Authorities urge the public to avoid sharing unverified information to prevent panic. The police are continuing their investigation into the matter.
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Amazon's Now pivot; Anthropic's revenue surge
Amazon is shuttering its Fresh service in major cities to focus on its quick commerce platform. This and more in today's ETtech Top 5.
From guesswork to data: How platforms are turning fashion signals into sales intelligence
Fashion brands are traditionally hampered by delayed sales data, leading to overproduction and missed trends. New platforms are emerging to bridge this gap by transforming live consumer signals into early market intelligence. This shift allows brands to make demand visible as it forms, reducing risk and improving efficiency.
Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinking
The drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are embracing a mindful approach, prioritising exquisite flavors that enhance their social interactions. As health trends and fresh socializing opportunities take center stage, alcohol has transitioned from being the life of the party to a luxurious complement.
Pitch perfect for private equity as the IPL investment playbook draws global investors
Several team owners have extended their footprint into overseas T20 leagues such as South Africa's SA20, the UAE's ILT20 and England's The Hundred. This has effectively transformed franchises into multi-league cricket portfolios, transforming them from single-league entities into scalable global platforms with diversified revenue streams and greater upside for investors.
India’s interactive media market at inflection point as monetisation gains pace
India's interactive media market is now worth $14 billion. The focus has shifted from gaining users to making money. Cheap data, smartphones, and UPI are key. Consumers are spending more on digital experiences. New content formats are growing fast. Gaming and animation are strong areas. Artificial intelligence is changing content creation and distribution.
Amazon Prime Video leans into India to drive next wave of growth
Amazon Prime Video considers India a vital market for its global expansion. The platform is investing heavily in local content and diverse formats. Innovative pricing strategies, including ad-supported tiers, are proving successful. Prime Video is also committed to theatrical releases, believing they complement streaming. The company sees significant growth potential in India's dynamic entertainment landscape.
‘Do you wear Calvin Klein underwear?’ Gurgaon kids’ fight in posh society video sparks debate on parenting
A video from a Gurgaon housing society captured a child bragging about wearing Calvin Klein underwear during a playground argument. This incident sparked online debate about wealth, brand obsession, and changing parenting trends in affluent urban communities. The clip highlights concerns over children learning to measure worth through possessions rather than values.
Quote of the Day by Yuval Noah Harari from Homo Deus: 'Knowledge that does not change behaviour...'
Yuval Noah Harari Quotes on Education: Yuval Noah Harari posits that knowledge is only valuable when it changes behavior, yet rapidly transformative knowledge quickly becomes obsolete. This highlights the necessity of continuous, adaptive learning in our information-rich, ever-evolving world. The historian's insights emphasize that true understanding involves applying knowledge wisely and remaining open to new perspectives.
Free flights and hotel stays with credit card reward points: Here’s how to maximise your rewards
Credit card usage has surged in recent times, especially among younger consumers, who are increasingly using cards not just for convenience but also for rewards. Social media is full of finfluencers claiming that smart use of credit cards can fetch free flights and hotel stays.
Govt cautions pharma cos against surrogate ads for promoting GLP-1 drugs
Weight loss drug risks: The government has warned of strict regulatory action against those found using surrogate advertising to promote GLP-1 drugs. "A detailed advisory on the use of GLP-1 drugs is expected to be released in the next few days," sources told ET.
Medium is shaping the message, again
In today's digital landscape, social media reigns supreme as the world's foremost entertainment medium. This evolution is reshaping the entertainment industry, compelling creators and networks to innovate in how they produce and share content. With advertisers flocking to mobile solutions, we may soon see a rise in hybrid platforms that blend streaming and social interaction.
Digital platforms capture India's cricket fandom beyond live matches
Cricket fandom is shifting to social media platforms. Fans now discuss and share content around matches on platforms like YouTube and Snapchat. This trend offers new avenues for brands as live cricket advertising costs rise. Digital platforms are capturing a significant portion of cricket consumption, moving beyond just live games.
From sneakers to side hustles: How Instagram, aesthetic culture, and quick-money trends are rewiring your child’s financial habits
From sneaker obsessions to hustle culture, screens are shaping your child’s money values before you do.
How Gen X’s favourite gadgets like flip phones, wired earphones are finding a new set of fans: Gen Z
According to media reports, retailers in the UK reported that CD/MP3 player sales were up roughly 44% since July (year-on-year) and spiked 225% over Black Friday last season, while pointand-shoot cameras, a category overlapping with early digital and film photography, increased 27%. These surges were driven largely by younger consumer interest.
ET Snapchat Genz Index: Young India chooses steady money over risky trends
India's Gen Z prioritizes financial stability, opting for savings and steady investments over risky ventures to build long-term wealth. They seek flexible careers offering work-life balance and mental peace, viewing work as one aspect of life. This generation uses technology, including AI and AR, to simplify tasks and make informed decisions, demonstrating a structured approach to money and life.
Scams don’t stop at telecom: India needs platform-neutral communication rules
Fraudsters are exploiting the regulatory gap between traditional telecom and digital communication platforms, leading to a surge in cybercrime. While telecom operators are enhancing fraud prevention, unregulated messaging apps and social media are becoming prime targets. A platform-neutral framework is needed to ensure accountability across all communication channels and protect consumers.
Plastic Eating for weight loss? What is the viral China trend and all about its health risk
Plastic eating trend: The viral diet challenges often spread faster than fact-checking or medical advisories. Algorithms reward novelty and shock, while nuanced health discussions receive less attention.
Rs 30,000 salary, Rs 40 lakh debt? Why Gen Z is slipping into a dangerous borrowing trap, plus 7 red flags to watch
Young Indians, particularly Gen Z, are facing a growing debt crisis. Easy digital loans and lifestyle demands are pushing them into significant debt. Many struggle to repay, leading to harassment and financial ruin. Experts highlight the need for responsible borrowing and financial literacy to navigate these challenges and avoid a widespread crisis.
Ethanol glut hits India: Excess capacity clouds Rs 50,000 crore green fuel industry
India's green energy dream is facing a challenge. The country has built massive ethanol production capacity, but demand for blending with petrol is falling short. This excess capacity threatens investments and farmer incomes. Policymakers are now grappling with how to increase blending targets and explore new avenues like diesel blending to utilize the surplus.
Social media ban for children won't work in all countries: Unicef's Thomas Davin
Thomas Davin, UNICEF’s global innovation director, said blanket social media bans won’t work everywhere, as their impact depends on a country’s development and socio-economic conditions. He added that children in developing nations, including India, need access to AI and online services for education and economic security. Davin questioned whether age-based restrictions alone would be effective in India.
Laundry costlier than clothes! Snapdeal's Kunal Bahl shocked by hotel bill; says it’s time for quick commerce to step in
Snapdeal co-founder Kunal Bahl highlighted hotels' disconnect with consumer expectations by sharing a Rs 5,900 laundry bill for seven basic garments. He questioned the high pricing, suggesting an opportunity for quick commerce laundry start-ups to cater to evolving convenience-driven services.
Steroid abuse among gym-goers raises heart, liver risks; issue raised in Parliament
Young people are facing severe health issues due to steroids and unsafe supplements. Doctors report liver toxicity, infertility, and aggression. Heart specialists warn of life-threatening consequences like heart attacks. Mental health experts note links to depression and anxiety. The market for these substances requires stricter checks and greater awareness among youth.
Word of the Day: Subliminal
Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly. Psychology and advertising use this concept for hidden messages. The term comes from Latin roots meaning 'below the threshold'. The word describes subtle impacts not immediately obvious.
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