CONSUMER AWARENESS
Razorpay set for confidential IPO filing; valuation may fall to around $5 billion
The fintech startup, last valued at $7.5 billion, is expected to be questioned on growth sustainability and the road to profitability; Walmart-backed PhonePe paused its $1.3 billion IPO last month, citing West Asia conflict.
She treated job as her ‘entire life’ but still got fired: Woman shares 5 mistakes that would have helped if known earlier
A Bengaluru woman’s Instagram video about losing her job has sparked a wider conversation on burnout and work-life balance. She shared how her life had become completely centred around work, leaving no time for health, friends or personal well-being. After being fired, she reflected on five key mistakes, including making her job her entire identity and ignoring basic self-care.
‘You are running a 1980s operating system in a 2026 body’: Mumbai nutritionist explains 4 traditional eating habits that no longer work
Old eating habits persist in India. Many Indians still follow childhood food rules from times of scarcity. These habits include finishing all food, fearing waste, and linking food with strength. Lack of food autonomy in childhood also impacts adult choices. Nutritionist Sanya Wadhera highlights this disconnect. Today's abundance requires a new approach to eating.
Energy drinks, alcohol fuel surge in liver disease in young Indians, say experts on World Liver Day
Indian liver specialists warn that energy drinks are harming young livers. High caffeine and sugar levels in these beverages, along with alcohol and sugary drinks, create a serious risk. Doctors are seeing younger patients with liver problems. Urgent awareness campaigns and stricter regulations are needed. Lifestyle changes are crucial to prevent this rising health crisis.
Sadhguru shares yogic diet that can reduce blood sugar levels and control overeating : 'You can eat much less and still be energetic'
Sadhguru advocates a yogic eating style for natural weight management, emphasizing millets for sustained energy and plant-based foods for lightness. He suggests mindful eating with meal gaps, occasional ash gourd cleanses, and respecting food to reduce intake. This balanced approach prioritizes awareness over strict dieting, fostering well-being.
Quote of the Day by Kate Winslet: “I think heartbreak is something that you learn to live with as opposed to learn to forget” – Lessons on love, relationship advice, and moving on by the Oscar-nominated Titanic actress
Quote of the day by Kate Winslet: Heartbreak doesn’t always arrive loudly, it often slips in quietly, rearranges your world, and leaves behind a silence that feels heavier than words. Kate Winslet’s quote “I think heartbreak is something that you learn to live with as opposed to learning to forget” reflects a deep emotional truth about love, loss, and healing in relationships. The quote highlights the reality of moving on and learning to live with the pain without forgetting it.
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Arsenal title fears: How to handle slow-burn anxiety & failure
An ardent Arsenal supporter is grappling with intense nerves as the Premier League title race heats up. With recent defeats casting a shadow of doubt, this fan is haunted by the specter of past disappointments.

Why Some DIYers Are Putting Chalk in Their Toolboxes and Swearing by It
Rust is a common problem for home mechanics. Many are now using plain chalk to absorb moisture and protect their tools. Chalk's porous nature helps reduce humidity in toolboxes. While silica gel offers superior protection, chalk is a budget-friendly option. For best results, spread chalk pieces and replace them when saturated. This simple method works well in suitable conditions.

Persian proverb of the day: ‘Both the wet and the dry burn together’ – a lesson on shared consequences
One person's mistake can impact an entire group. This is illustrated by a Persian proverb about wet and dry wood burning together. It shows how actions affect families, workplaces, and societies. The saying warns that inaction allows problems to grow. It also emphasizes that preventing harm is a shared duty.

Why “Culture Fit” Sounds Harmless But Changes Careers Quietly
Many organizations in the United States, and all around the world, consider culture fit an essential factor in ensuring that recruits or internal candidates are aligned with organizational values and communication styles, among other organizational characteristics.In theory, this is a sensible approach since team members who function well together tend to be more productive.

Rs 1 lakh salary, Rs 20k left in 10 days? CA warns of the silent salary trap
Many urban professionals earn high salaries but struggle with savings. A chartered accountant highlights a silent salary trap. Fixed expenses like rent and EMIs consume most income early in the month. Increased salaries often lead to upgraded living costs, not more savings. This creates a false sense of financial progress.

DA hike delay: NC-JCM seeks cabinet secretary's intervention for dearness allowance announcement
While the NC-JCM reached out to the cabinet secretary, one of its affiliated bodies, the Confederation of Central Govt. Employees & Workers, organised a nationwide lunch-hour protest on Thursday (April 16, 2026) to voice their frustration over the delay in announcing the DA hike. The confederation also wrote a similar letter to the cabinet secretary on April 14, 2026.

Jet fuel supplies are lagging. What does that mean for airlines and travelers?
A looming jet fuel shortage in Europe and Asia, triggered by the Iran war and the closure of the Strait of Hormuz, could significantly disrupt global travel within weeks. Airlines face higher airfares and potential flight cancellations as jet fuel prices have doubled, impacting the summer travel season.

Fake mango alert: 3,800 kg of chemically made pulp seized in Pune. Know side effects & how to identify artificially ripened aam at home
Mango Adulteration Alert: With the mango season in full swing, rising cases of mango adulteration in India have sparked serious food safety concerns after the FDA in Pune seized over 3,800 kg of adulterated mango pulp during raids. Authorities found the use of unauthorised colours and harmful substances, highlighting the risks of consuming chemically ripened mangoes, which can cause health issues ranging from digestive problems to long-term illnesses. Consumers are advised to remain cautious and use simple home methods to identify fake mangoes and ensure safe consumption during the peak season.

Fintechs leverage AI to boost creditworthiness and reduce rejections
Fintech startups are leveraging AI to help borrowers improve their creditworthiness and reduce loan application rejections. Companies like BankSathi, GoodScore, and Credgenics are offering AI-led advisory services, addressing a significant demand, especially from smaller cities. While AI automates much of the process, manual intervention remains crucial for resolving defaults with lenders.

Can AI fix your credit score? Krutrim shuts down assistant Kruti
Happy Thursday! Fintechs are building AI solutions to help boost the creditworthiness of borrowers. This and more in today’s ETtech Morning Dispatch.

100% domestic LPG, PNG supply ensured amid West Asia crisis: Govt
India has successfully maintained full supply of Piped Natural Gas and Liquefied Petroleum Gas for homes. This was achieved by prioritising domestic needs during energy disruptions from the West Asia crisis. Commercial LPG supplies have also been restored significantly. The government implemented measures to manage demand and ensure availability for critical sectors and industries.

AI-backed brand analytics platform GobbleCube raises $15 million funding led by Susquehanna Venture Capital
Consumer brand analytics platform GobbleCube has raised $15 million in funding led by Susquehanna Venture Capital, with participation from existing investors InfoEdge Ventures and Kae Capital, which invested through its Winner’s Fund. The company plans to use the funds for product development, team expansion and advancing its AI capabilities, founder and CEO Manas Gupta told ET.

Iran war impact: Essential drugs may cost up to 5% more, for now
The immediate net consumer impact could be 3-5% higher prices, or roughly similar to what consumers paid before the late-September cuts in GST rates. The industry expects the price increase to be in place for 3-4 months, with a rollback option once input costs stabilise.

Employee asked to pay to work at startup: ‘They made her start working even before….’
A friend's experience at a new startup revealed alarming practices, including delayed offer letters with questionable terms and demands for payment to continue employment. After enduring unprofessional senior staff behavior and a hostile environment, she fortunately left within a week, recovering her documents and sharing the story as a warning to others about early red flags.

Reducing fertiliser import dependence vital: Jat, Secretary DARE
Jat highlighted that India consumes nearly 33 million tonnes of fertilisers annually, with a substantial portion being imported, making it imperative to reduce import dependence.

PM's AYUSH Premium Mark push sparks rise in global demand for 'Made in India' homeopathy: Experts
India's homeopathy sector is experiencing a significant surge in demand, both domestically and internationally. This growth is attributed to the government's AYUSH Premium Mark and NABL accreditation initiatives, which have enhanced quality assurance and global credibility for "Made in India" medicines. These certifications are fostering trust and enabling Indian companies to compete effectively in regulated markets.

India's global Ammonia tender likely ahead to secure fertilizer production
India plans a global tender for ammonia, a key fertilizer ingredient. This move aims to secure vital raw material for urea and other fertilizers. The country needs to import a significant portion of its annual ammonia requirements. This comes as global supply chains face disruptions. The tender will bolster fertilizer reserves ahead of the crucial June planting season.

India’s newest round of drinkers is rewriting the rules of the world’s biggest bar
Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towards premium products and thoughtful consumption is altering the alco-bev sector in India. There’s a rising interest in crafted cocktails and memorable experiences, as opposed to mere volume consumption.

Aavas Financiers may be headed for leadership change; Kotak's Manu Singh likely to be Next CEO
Aavas Financiers is set for a leadership change. Managing Director Sachinder Bhinder will step down following promoter dissatisfaction. Manu Singh, currently heading home loans at Kotak Mahindra Bank, is expected to become the new CEO. This transition follows CVC Capital Partners' acquisition of control and aims to boost the company's growth trajectory.

Women don’t pause: Menopause is moving out of the shadows as women midlifers create conversations, content & community around it
Ankita Wamburkar’s struggle with unexplained health issues—initially misdiagnosed—highlights a wider gap in menopause awareness. Her eventual diagnosis through social media reflects a broader shift, where digital platforms are helping women understand perimenopause and menopause earlier and more clearly.

How global liquor brands are choosing desi partners to tap India’s premium boom
Global liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing slowing demand in Western markets, these collaborations leverage local expertise in regulation, distribution, and consumption habits, proving essential for success in India's evolving premium alcohol landscape.

YouTube experiments with adaptive playback and audio-first viewing for premium users
YouTube is piloting new smart playback features for Premium subscribers, including Auto Speed for dynamic playback adjustment and On-the-Go mode for a distraction-free audio-like experience.

Counterfeit goods, expiry tampering a 'very huge problem', says Consumer Affairs Secretary
Counterfeit products and altered expiry dates present a significant challenge. Consumer Affairs Secretary Nidhi Khare highlighted the ongoing battle against fake goods. E-commerce platforms are actively removing counterfeit listings. Sophisticated fakes are difficult to detect. Consumers must remain vigilant and report suspicious products. The government is also addressing dark patterns and reforming legal metrology.
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