For Asian Paints, green is not just a colour, but a worthful way of life

Mumbai: Asian Paints sees sustainability as more than just a number-it is survival for the market leader of paints in India.

With the belief that a failure of its ecosystem could be a failure of the business itself, the company has integrated sustainability in its daily operations across energy, water, waste and products.

In its over eight decades of operations, the company has put in efforts across several aspects-training, water, consumption of electricity, emission of greenhouse gases and usage of recycled plastic.

Also read: Quick-commerce, Nescafe coffee push and Ad spends: Inside Nestle India's growth play

The company is the winner of the Conscious Corporate category at the Economic Times Awards for Corporate Excellence, 2025.

"What sets a conscious organisation apart is not what it achieves once, but what it improves every year," chief executive Amit Syngle told ET. "Asian Paints' eight-decade journey stands as a testament to how sustained corporate responsibility can go hand-in-hand with business success," he said.

Over the last decade, the company has trained more than 2 million people through its Beautiful Homes Academy. More than 950,000 people, including painters, carpenters, plumbers and contractors, were trained across 1,441 towns in fiscal 2025 alone.

The company is a champion of water stewardship, having reduced its non-process water intensity by more than 52% in fiscal 2025 compared with the FY14 baseline. It plans to further reduce this by up to 75% by 2030.

Through its 'Watermark' initiative launched in 2023, the company is uniting all its water-related interventions under one platform, addressing issues around water availability, accessibility, quality and land degradation.

The company has achieved 478% water replenishment against annual freshwater consumption at its decorative paint manufacturing plants in fiscal 2025, which it plans to increase to 600% by 2030.

"For us, progress has always been cumulative, and operational excellence continues to be inseparable from corporate responsibility," Syngle said.

The company spent ₹109.3 crore on corporate social responsibility activities in fiscal 2025.

It plans for 100% of the energy usage across factories to come from renewable energy by 2030, and was at 57.6% in fiscal 2025. Consequently, it sees a reduction of 120,000 tonnes of carbon-dioxide-equivalent emissions compared with fiscal 2023.