SEAN ELLIS
Growth-hacking hard as it needs cross-functional coordination: Sean Ellis
Sean Ellis’s book ‘Hacking Growth’, co-authored by Morgan Brown, is a playbook for companies aiming to achieve sustainable growth, derived from his experience at startups including Dropbox, Eventbrite, Lookout in their early stages. ET sat down with Ellis on the sidelines of Bangalore Growth Fest hosted by marketing services firm IncrementumX to discuss his plans in India, the growth-at-all-cost mindset among startups, and tech valuations. Edited excerpts.
10 Best Marketing Books of All Time
Regardless of how seasoned a marketer you are, you can always learn something new from those who have walked the same professional path. And the best way to do that is to check out some of the best books they have written about the different facets of marketing. Read this article to find the ten best marketing books of all time written by some known and esteemed authors.
MindHelix selected for US-based Alchemist Accelerator programme
MindHelix Technosol, a company based out of the Startup Village here - the country's first telecom incubator, has been selected by US-based Alchemist Accelerator Programme for enterprise product start-ups.
