MOTIONVFX
Semicon firms seek sops; Howard Morgan on AI valuations
The semiconductor industry is asking for more support as India pushes to grow its chip ecosystem. This and more in today's ETtech Top 5.
'Can’t imagine life without Apple': CEO Tim Cook shuts down retirement rumours
Apple CEO Tim Cook has clarified he is not retiring, expressing deep love for his role. This comes as the company faces leadership shifts and prepares for significant product launches. Analysts suggest a potential transition for Apple's leadership. Behind the scenes, Apple is reportedly grooming new leaders for future roles.
Apple acquires visual effects plugins company MotionVFX
The Warsaw-based startup develops high-quality plugins, transitions, motion graphics, and visual effects for professional video editors. It specialises in tools for Final Cut Pro and DaVinci Resolve and offers editable templates, including mReels, titles, and tracking tools, to create cinematic, professional-level graphics in minutes. Apple has over 50 third-party developers offering effects-related products within the Final Cut Pro ecosystem. As part of the acquisition, around 70 MotionVFX employees are reported to join Apple.