Flipkart
Diwali rush lifts rapid delivery orders for last-minute shopping, gifting
Platforms such as Blinkit, Zepto, Instamart, Amazon Now and Flipkart Minutes revamped their apps for Diwali, introducing interactive interfaces, gamified rewards and other features to drive consumer engagement and orders.
Why Walmart would rather keep Flipkart private, for now
Over the past few weeks, much has been written about former employees of the online commerce company writing to Walmart's board, asking for liquidity on the stock options they were granted 10 to 15 years ago. On October 1, at least eight former senior executives, among them former Myntra CEO Mukesh Bansal and former chief business officer Ankit Nagori, wrote to Walmart chairman Gregory Penner, other board members and Flipkart Group CEO Kalyan Krishnamurthy, seeking a complete exit for all former employees holding vested options.
Ode to a compassionate algorithm: Philanthropists are backing AI for public good
From Flipkart’s Binny Bansal to Chrys Capital’s Ashish Dhawan and Karishma Sanghvi of Sun Pharma, a growing number of entrepreneurs are writing cheques for AI that can diagnose diseases, empower teachers, modernise courts and strengthen public services, betting that the technology can create social returns as significant as commercial ones.
14,000+ gold, silver coins delivered per hour: Instamart, Zepto, others record rising orders as Diwali shopping shifts to q-comm
During the recent Dhanteras and Diwali events, consumers turned to quick-commerce platforms for their festive shopping needs. Significant increases were noted in purchases of gold, silver coins, and traditional items. Quick-commerce platforms reported high demand for kitchen appliances, clothing, and home decor. A marked shift was seen in consumers' willingness to shop during unconventional hours for festive essentials.
Dhanteras gold rush stretches quick commerce delivery fleets, stores
Heavy demand across platforms such as Blinkit, Instamart, and Zepto also led to dark stores in multiple pincodes in Delhi, Mumbai, and Bengaluru temporarily pausing services on Friday due to a paucity of delivery executives.
Story TV parent Eloelo raises $80 million from Hornbill, NBCUniversal
The funding follows a surge in Story TV’s business, which has helped lift annualised collections more than tenfold to around $250 million over the past year, according to people familiar with the company. Eloelo said Story TV offers over 5,000 dramas in six languages, while its apps have more than 40 million monthly active users.
Flipkart, Exim Bank lead $8.13 billion external borrowing proposals in August
Indian companies have sought to raise a total of $8.13 billion in external commercial borrowings. This amount represents a 6% increase from the previous month's $7.70 billion. Notable proposals include Flipkart Internet Pvt Ltd aiming for $1.14 billion through a foreign loan. Additionally, the Power Finance Corporation and several other firms are looking to raise significant amounts for various purposes.
Lenskart, Meesho deliver gains of nearly $400 million for SoftBank Vision funds
Lenskart saw returns of $273 million, the highest among the Vision funds' listed investments, while Meesho gained $121 million, according to SoftBank's earnings presentation released on Tuesday. The gains come as SoftBank continues to monetise its Indian investments, having sold shares worth more than Rs 9,300 crore in Lenskart and Meesho since June.
Surge in air purifier sales in India as pollution levels rise during winter season 2023
Air purifier sales have increased substantially in India as pollution levels rise and winter approaches. Quick-commerce platforms are experiencing heightened demand, especially from Tier 2 cities. Sales of air purifiers on Amazon have reportedly doubled recently, indicating a surge in consumer interest. Additionally, the overall market for winter appliances is projected to grow significantly this season. Analysts expect online sales to climb further as consumers continue to make purchases.
Flipkart plans to launch ‘Earth’ to tap demand for premium, sustainable products
The company has started onboarding brands offering healthier, toxin-free, and sustainable products across beauty and personal care (BPC), snacks and beverages, home decor, fashion, appliances, and other categories, people familiar with the development told ET.
Quick commerce delivers huge festive triumph for D2C brands
Beauty brand Pilgrim and healthy snacks brand Open Secret both doubled their sales year-on-year (YoY) during the festive period, driven by purchases on quick-commerce platforms.
Healthier goes Kaju Katli as sweets too catch the trend
Healthier versions of traditional sweets, such as protein-rich laddoos and sugar-free gulab jamuns, are gaining popularity. Consumers now prefer sweets that combine health benefits with indulgence during celebrations. Major brands like Haldiram's and Amul are adapting to this trend by offering guilt-free options. Online sales of date-sweetened and sugar-free mithais have seen significant growth recently. This shift reflects a broader change in consumer preferences as festive seasons approach.
Micro occasions fuel demand surge across quick commerce, beauty services
On Myntra Now, overall orders rose about 70% on October 29 compared to regular days. “We saw intent for Karva Chauth starting from October 28, with demand spanning ethnic wear, beauty, and accessories,” said a Myntra spokesperson, adding that in the two days leading up to the festival, demand for kurtas, kurta sets and sarees rose 2.5 times, while red lipsticks saw a 2.1x increase across Delhi-NCR, Lucknow, Jaipur, Pune, Bengaluru, and Mumbai.
Anthropic IPO rocks Indian IT; Why Walmart is in no hurry to list Flipkart
Anthropic’s US IPO filing sent Indian IT stocks lower on Tuesday. This and more in today’s ETtech Top 5.
Netflix India's FY26 net up 6% at Rs 90 crore
Netflix India reported a 6% year-on-year rise in net profit to Rs 90 crore in FY26. Total income increased by 17% to Rs 4,477 crore, primarily through subscriber growth. Expenditure also rose by 17%, impacting profit margins and performance. Meanwhile, Los Gatos Production Services India experienced a decline in net profit, indicating challenges in the content production sector.
Internship stipends rise at top B-schools as recruiters step up hiring
Recruiters are focusing on summer internships for hiring, offering higher stipends for the 2026-28 batch. Top business schools like IIM Calcutta and IIM Lucknow report increased median stipends and recruitment participation. IIM Kozhikode has noted an improvement in pre-placement offers and conversions from internships. New recruiters have joined the hiring process, diversifying opportunities for students.
EloElo eyes global expansion post $80 million fundraise, aims to build ‘Netflix of micro-drama’
EloElo Group, the parent company of Story TV, successfully raised $80 million in a Series C funding round. The funding round was led by Hornbill Capital and NBCUniversal, significantly increasing the company's valuation. EloElo aims to enhance its micro-drama platform and expand into international markets. The company reported substantial user growth and high production efficiency using AI technology.
CCI clears Prosus' proposal to acquire stake in Sachin Bansal-led Navi
Competition Commission of India has approved Prosus' acquisition of a stake in Navi Ltd. This move aims to enhance Prosus' position in India's digital financial services market. MIH Payments Holdings BV, part of Prosus, will acquire certain shareholding in the fintech firm. Navi Ltd provides various financial services, including loans, insurance, and digital payments. This investment marks a significant milestone in Navi's growth after securing USD 100 million from Prosus.
Maharashtra FDA suspends 19 food licences; acts against Patanjali distributor over 'adulteration'
In a recent operation, the Maharashtra FDA suspended licenses of 19 food business operators for violations. They seized food articles worth over Rs 9 crore across multiple divisions in the state. This included significant amounts of Patanjali cow ghee found to be misbranded and adulterated. Further, the FDA registered FIRs, arrested several individuals, and sealed multiple establishments for serious hygiene issues.
Nike deepens India push with Vegam Run shoe launch at Rs 3,795 amid global sales slump
Nike has announced the launch of its new running shoe, the Vegam Run, aimed specifically at Indian consumers. Priced at Rs 3,795, it will become available on Flipkart and in select retail outlets starting November 1. Designed after consultations with Indian runners, this shoe emphasizes cushioning, breathability, and durability for regular use. Nike is also planning to strengthen its presence in India with future developments and product offerings.
EloElo Group raises $80 Million in Series C funding led by Hornbill Capital, NBCUniversal
EloElo Group has successfully raised $80 million in a Series C funding round to expand its AI-driven entertainment ecosystem. The company's focus will be on producing new original content and launching international micro-dramas. With over 40 million active users, EloElo plans to enhance its AI production capabilities through Dolphin AI. The funding will also support the company's aggressive growth strategy across diverse language offerings.
US polls hit tech stocks; Qcomm’s Dhanteras gold rush
US technology stocks took a major beating days after the Democratic Party took control of both chambers of the Congress. This and more in today’s ETtech Top 5.
Meesho expects stronger Q3 growth due to change in festive sale timeline
The first day of Meesho's annual flagship sale, the Mega Blockbuster Sale, saw orders growing about 75% YoY. Its transacting customers increased by about 60% YoY.
Flipkart elevates Renuka Singaram as SVP as focus shifts to quick commerce
Established in 2007, the Flipkart Group includes Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers.
STT Global’s India biz on the block; micro occasions power qcomm
KKR, Singtel, and the Tatas are preparing to sell STT GDC India, a major data centre platform. This and more in today’s ETtech Top 5.
Festive spending drives record UPI transactions in October
UPI processed transactions worth Rs 31.53 lakh crore during the month, a 16% rise from a year earlier and the highest on record, signalling that the platform continues to expand even as consumers navigate higher prices of electronics and other festive purchases this year.
From bikes to billions: Rapido’s gross order value quadruples in two years to $4 billion
The Bengaluru-based company is averaging around 8.3 million orders a day across its services, making it one of India’s largest consumer internet platforms by transaction volumes. Ride-hailing continues to comprise more than 95% of the company’s daily average orders.
Soaring tech costs push festive shoppers towards EMIs
At Bengaluru-based Pai International Electronics, which operates across Karnataka, Andhra Pradesh and Telangana, 70-80% of smartphone sales during the festive season were financed through EMIs, up from 40-50% last year, said director Rahul Pai. At Vijay Sales, which operates 181 stores nationwide, EMIs accounted for about 70-75% of festive-season sales.
Quick commerce emerges beyond Diwali shopping panic to breathe on the necks of e-commerce giants
Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during the festive season. Quick-commerce is projected to account for a larger share of online retail, boosting convenience for consumers. The demand for immediate shopping solutions is prompting a shift in purchasing behaviours.
Unacademy founders plan AI fund; Flipkart’s premium push
Happy Monday! Unacademy’s founders are raising a fund focused on AI and deeptech. This and more in today’s ETtech Morning Dispatch.
Google Pixel 11 Pro XL review: Google's most complete Pixel yet, but can it win over iPhone users?
Google Pixel 11 Pro XL is Google's most complete flagship yet, with a premium design, excellent display, reliable battery life and improved cameras. While its Tensor G6 processor trails Apple's latest iPhone in raw performance, its smooth software, seven years of updates and better video recording make it a compelling Android alternative. Priced at ₹1,34,999, it is particularly appealing to iPhone users considering a switch.
Mobile phones, Apple AirPods ordered online were stolen, sold on road without bills; delivery agent arrested with goods worth Rs 4.6 lakh
A 26-year-old Flipkart delivery agent in Gujarat was arrested after Bhavnagar police recovered goods worth Rs 4.60 lakh, including 13 mobile phones, Apple AirPods, watches and perfumes. Police allege he stole customer parcels in Surat around 15 days earlier and was caught selling the products without bills.
When my AI bargains with your AI: The next great bazaar may be where our agents haggle for milliseconds
AI agents are evolving from simple task execution to negotiating on behalf of users in commerce. These agents can analyze data efficiently, enabling faster negotiations and potentially better deals. Businesses are already preparing for AI-to-AI negotiations, which may reshape the landscape of commerce. While this could benefit consumers, it may also create disparities based on the sophistication of agents.
Netflix’s India push lifts Asia-Pacific revenue to $1.54 billion, with record subscriber additions
In its third-quarter shareholder letter dated October 20, Netflix said revenue in India grew about 18% year on year on a foreign-exchange-neutral basis. View hours in India rose 24%, while view hours per member grew in the low-to-mid single digits. The company credited a slate led by “Lock Upp,” its first daily reality series, along with the scripted show “Musafir Cafe” and “Operation Safed Sagar.”
India’s running boom has Nike, Asics sprinting for the next $10 billion
Nike has introduced the Vegam Run, its first running shoe tailored for the Indian market. Priced at Rs 3,795, it aims to attract more consumers during a time of increasing running participation. As global sportswear brands recognize the expanding market, both Asics and Adidas are also enhancing their offerings in India. While Asics plans significant growth, Adidas is expanding its manufacturing footprint in the country.
Eloelo in talks to raise $50-60 million at $400 million valuation
The potential funding follows a sharp expansion of Eloelo's micro-drama business, Story TV, which has helped lift annualised collections more than tenfold to around $250 million over the past year. The Bengaluru-based company has used aggressive performance marketing to scale up Story TV, which offers short, vertically filmed fiction across genres such as romance and thrillers, the people said.
Reel deal: The next big thing in online shopping is playing on your screen
E-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide a new shopping experience, combining entertainment with direct purchasing options. Consumers in tier 2 cities are particularly benefiting from this innovative approach to shopping. Companies like Amazon, Flipkart, and Myntra are adopting these technologies to boost sales. This shift may result in a significant increase in online shoppers in the coming years.
Festive ecommerce season off to strong start, Flipkart DAUs hit new high: BofA report
India's 2026 festive ecommerce season has initiated with strong performance from online retail platforms. Flipkart saw a significant increase in daily active users during its Big Billion Days sale. Non-metro shoppers contributed greatly to this demand, accounting for about 60 percent of total activity. Myntra retained its position as the largest fashion platform, experiencing notable increases in user engagement.
7 discount, cashback credit cards for online festive shopping in 2026: One of them is lifetime free
Most of us will engage in festive shopping, making credit cards an appealing choice for discounts and cashback offers. But before choosing a card, analyse fees, rewards, and conditions on cashback. Check these 7 credit cards that are offering up to 10% cashback on online shopping, among other offers. These cards also have a low joining fee and one of them is lifetime free.
Govt seeks investor and expert views on LTCG and STT as it reviews capital market levies amid FPI exodus
The government has initiated a reassessment of long-term capital gains tax and securities transaction tax. Stakeholders, including investors and tax experts, have been consulted for their views. The debate has gained momentum due to significant outflows of foreign portfolio investments. Current taxation methods may affect the attractiveness of Indian equities compared to global markets. The upcoming budget provides an opportunity to revisit these tax regulations.
Smartphone shipments fall 20% YoY in Q3 as price hikes mute demand
In the third quarter of this year, India saw a staggering 20% drop in smartphone shipments, largely due to rising memory costs impacting overall device pricing and consumer desire. Notably, the mass-market segment, particularly phones under Rs 20,000, witnessed a 47% decline. The sluggish demand was evident during the festive sales, with ecommerce platforms recording lower figures.
Flipkart-backed Super.money’s FY26 revenue triples to Rs 292 crore but loss widens 78%
Consumer-facing UPI apps such as Super.money spend heavily on marketing to acquire customers before monetising them through credit and commerce. The company’s total income rose to Rs 293.3 crore from Rs 94 crore in FY25, while expenses more than doubled to Rs 557.1 crore, filings with the Ministry of Corporate Affairs (MCA) showed.
A missed call for China is a loud wake-up call for desi companies
Indian smartphone brands Lava and Ai+ are gaining market share as Chinese rivals retreat amid soaring memory chip prices and shrinking demand. Domestic brands captured 7% of shipments in the September quarter, their highest share in nearly eight years. Government incentives and India's manufacturing expansion offer a boost, but technology, distribution, after-sales service and customer loyalty remain critical to sustained growth.
Forget IPO, cash us out: Flipkart alumni press Walmart again
Former executives asked Flipkart parent Walmart to delink their liquidity from the Bengaluru-based ecommerce company’s proposed initial public offering, according to people aware of the development. They raised the demand in a fresh email sent earlier this week to the US retail major’s board, the people said.
Flipkart Internet’s sales surge 18%, losses shrink as the e-commerce giant eyes a public listing
Flipkart Internet achieved an 18% increase in revenue to Rs 1,45,880 crore in FY26. The company's net loss decreased by Rs 178 crore to Rs 8,468 crore during the same period. Gross margins expanded by 23% year-on-year, indicating improved unit economics for the company. Adjusted operating losses reduced by about Rs 1,600 crore, and the operating margin improved by 230 basis points.
Flipkart ex-staff push for Esop buyout; Wipro, Tech Mahindra’s Q2 report
Happy Friday! Former Flipkart employees are asking Walmart to cash out their vested stock options. This and more in today’s ETtech Morning Dispatch.
ETtech Explainer: Why Blinkit is wary of private labels while Instamart sees an opportunity
While Blinkit is not looking to significantly expand its private label business, rival Instamart sees room to grow its year-old private label brand Noice, its recently launched curated fruits and vegetables proposition Nectr, and its brand partnership initiative Switch.
Flipkart Internet’s revenue falls 19% YoY to Rs 16,295 crore in FY26
Meanwhile rival Amazon India’s marketplace entity Amazon Seller Services reported a 15% increase in operating revenue to Rs 34,966.8 crore in fiscal 2026. Its net loss stood at Rs 389.9 crore, down 3.4% from Rs 408 crore in FY25.
FSSAI issues notices to BigBasket, Flipkart, Gemini Edibles over misleading claims
The Food Safety and Standards Authority of India issued notices to three companies for misleading health claims. Gemini Edibles & Fats India, as well as e-commerce platforms BigBasket and Flipkart India, were implicated. The claims regarding cholesterol and health benefits of rice bran oil do not comply with regulations. Furthermore, Gemini was found to lack a valid license for e-commerce activities.
The food Indians buy is changing, and so is the scrutiny of what companies promise
India's Food Safety and Standards Authority of India has issued over 150 notices to various food and beverage companies. These notices address misleading advertisements, false claims, and labeling violations concerning multiple products. Regulatory actions involve well-known brands like ITC, AWL Agri Business, Dabur, and Hindustan Unilever. Additionally, serious food-safety violations have been flagged against companies like Priyagold and Dodla Dairy.
Flipkart’s marketplace revenue falls; Wipro Q2 profit takes a hit
Flipkart’s marketplace business sees revenue decline as losses widen. This and more in today’s ETtech Top 5.
How Byju’s parent funded Aakash rights issue; Zetwerk IPO fully subscribed
Happy Dussehra! Byju’s parent used money repaid by Great Learning to back Aakash’s rights issue. This and more in today’s ETtech Morning Dispatch.
Ecommerce festive sales fizzle out on price pangs
Executives attributed the slowdown to sluggish demand for premium electronics, including smartphones, home appliances and laptops, as prices of these products have risen 30-40% in the past few months. Smartphones and electronics, which account for more than half of GMV during festive sale events for some platforms, have been hit by price increases, an executive said.
Myntra swings to net loss of Rs 579 crore in FY26, revenue drops 13%
Myntra was the only profitable unit within the Flipkart group in FY25. The company saw a leadership change in 2026, when CEO Nandita Sinha departed after four years at the helm. Sinha was replaced by Sharon Pais, who took over as the head of Myntra in April this year.
Netflix’s India revenue grows 18% as viewing hours rise 24% in Q3
Netflix reported an 18% year-on-year revenue growth in India during the July-September quarter of 2026. Viewing hours increased by 24%, while paid net additions reached a quarterly record amid successful content offerings. The company noted that its reality series Lock Upp drove unprecedented viewing hours, helping to achieve significant subscriber growth. Globally, Netflix also experienced revenue growth of 11.8% in the same quarter.
Cleartrip eyes sustained revenue growth driven by air travel, non-air business
Cleartrip expects to sustain its growth momentum in 2027, with non-air services such as hotels, buses, trains and holiday packages gaining share. The Flipkart-owned platform reported 40% overall growth in January-June 2026, while its chief growth officer flagged subdued travel demand, higher airfares and a 30-40% rise in road-based travel activity.
Myntra FY26 revenue from operations at Rs 5,242.5 cr; advertising income up 35%
Myntra Designs recorded a revenue of Rs 5,242.5 crore from operations in FY26, even as logistics revenues declined. The advertising sector flourished, generating Rs 1,236.4 crore, thereby positively impacting operational income.
Zetwerk IPO fully subscribed; Super.money triples revenues
Zetwerk’s Rs 5,012-crore IPO was subscribed 3.06 times on Monday, the last day for bids. This and more in today’s ETtech Top 5.
Reinventing the pond: How this Bengal start-up is helping fish farmers battle climate and credit crisis
At a time when climate change is impacting world resources, including the aquatic system, Jalpaiguri’s Essential Aquatech is working to empower smallholder fish farmers by turning data into actionable insights and measures.
Vivo V80 review: A capable camera phone, but does it justify its Rs 62,999 price tag?
Vivo's latest launch, the V80, is tailored for both photography lovers and general smartphone users, boasting a robust design, extended battery life, and a stunning AMOLED display ideal for media consumption. However, while it handles daily operations adequately, we would have preferred a more powerful processor
AI hiring startup Hunar.AI raises Rs 40 crore from Blume Ventures, others
The AI-hiring startup plans to use the money for AI infrastructure, product development and sales and market expansion, targeting businesses that need to recruit and manage large workforces across locations and languages.
Former Flipkart group employees launch petition seeking inclusion in proposed $2 billion Esop buyback
On October 10, a group of former executives launched a petition aiming to bring together 20,000-30,000 former employees of Flipkart and its group companies, including Myntra, Cleartrip, Shopsy, Super Money and ANS Commerce. The petition calls for their inclusion in the planned $2 billion Esop buyback.
India braces for first Diwali after Gulf war with tighter budgets
As households prepare for Diwali, rising food prices and travel expenses are impacting festive budgets significantly. Increased costs for essential items like vegetables and sweets are leading to reduced discretionary spending. E-commerce platforms have seen lower sales compared to last year, indicating a shift in consumer behaviour.
CashKaro data shows how Indians shopped this festive season: Smarter savings and growth beyond metros
CashKaro data from six days of festive sales shows GMV up about 18x over a comparable regular period. Small cities, Telegram groups and smart shoppers stacking savings helped drive the surge, as fashion and electronics outpaced mobiles.
Online festive sales fizzle; Snowflake CEO on AI’s impact on software
Happy Monday! Festive ecommerce sales have slowed down this year, we tell you why. This and more in today’s ETtech Morning Dispatch.
No crackers, easy on the festival lights
Festival consumption in India is facing challenges due to rising input costs and cautious spending patterns. Companies are experiencing pressures on their profit margins as consumers become more selective and trade down. Credit costs are increasing, impacting overall consumption and household debt levels. Retail lending is focusing on small-ticket items in semi-urban areas amidst rising inflation. It may be wise to reconsider spending on luxuries this festival season.
Expired food back on sale? Reliance Consumer, Zomato, Blinkit under Maharashtra FDA scanner
FIR has been filed against officials of Reliance Consumer Products and Zomato Hyperpure. This action follows food stock seizures worth Rs 48 lakh for expired products during an FDA crackdown. The authorities conducted operations across Thane and Pune, uncovering the diversion of expired food through various agencies. Multiple individuals from involved companies were named in the FIR under food safety regulations.
Zetwerk IPO eyes big returns; Flipkart alumni seek Esop buyback
Zetwerk’s early investors are poised for big gains as the platform prepares to go public. This and more in today’s ETtech Top 5.
Flipkart customer orders smartphone but receives soap in sealed box: Sept 18 court order directs full refund with interest & compensation for mental harassment
A Delhi consumer commission has held Flipkart guilty of deficiency in service and unfair trade practice after a customer received bars of soap instead of a Realme Narzo 50A smartphone worth Rs 10,574. The commission directed Flipkart to refund the purchase price with 7% annual interest and pay Rs 5,000 as compensation for mental harassment and Rs 5,000 towards litigation expenses. The company has been given 60 days to comply with the order.
Online festive sales start slow as smartphone demand dips; quick commerce extends shopping window
Industry executives and analysts attributed the 7-10% year-on-year (YoY) decline to a slowdown in mobile phone purchases following price hikes, the absence of the GST cut-led demand boost seen last year, and a growing share of seasonal spending shifting to quick commerce.
Low-cost jobs will be taken over by AI, most worried about outsourced ones: Workday CEO
Workday Chairman and Chief Executive Officer Aneel Bhusri told reporters at the Workday Rising Summit that AI will not lead to jobs moving out of the US or first-world countries, but may do the opposite.
Homegrown firms enter budget smartphone market as memory chip prices rise
India's budget smartphone market is opening up for local brands as global companies reduce their presence. Rising memory chip prices have significantly impacted entry-level smartphone production costs. Homegrown companies Ai+ and Lava are gaining traction in this competitive segment. Micromax plans to re-enter the smartphone market by evaluating various strategies. Brands aim to leverage the government's financial incentives under the Mobile Phone Manufacturing Scheme to succeed.
iPhone 17 Pro at Rs 56,990, iPhone 17 at Rs 43,599: Flipkart vs Reliance Digital; check where to buy Apple flagship smartphones cheaper
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max offer prices: Flipkart and Reliance Digital are selling iPhones at lower festive prices, but the lowest figures depend on exchange value and bank offers. Launch prices, listed prices and effective prices are set out side by side so buyers can see what they will actually pay. Amazon has not announced a separate iPhone price.
Looksmaxxing blurs line between essential and discretionary for GenZ shoppers: Myntra Head
Myntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Head of Myntra Sharon Pais says fashion spending is becoming essential for young consumers, while festive average order values rose 10–12%. The platform is gaining traction with direct-to-consumer brands and expanding rapid delivery through M Now and a new store-linked pilot.
Udaan sees growth after four years with 13% rise in revenues
Udaan has shifted to a cluster-led operating model with greater accountability for performance at the city and category levels, according to Vishnu Menon, the company’s senior vice president, business finance. The approach marks a move away from expanding across markets towards improving efficiency and profitability in existing ones, he said.
Ecommerce firms sell goods worth Rs 24,000 crore in first two days of festive sales: Redseer
Players like Amazon and Flipkart are using their quick commerce arms for sales and increasing their salience on the platform, which saw 4 to 5 times higher GMV than the BAU daily average.
Online mobile sales may not ring loud this Navratri
India's smartphone market is experiencing a sharp decline in sales during the festive season. Recent data indicates a 16% year-on-year drop in unit sales, influenced by affordability challenges. Retailers are reporting similar downturns, estimating a 20% decline since the start of Navratri. While premium smartphones remain steady in sales, entry-level models are suffering significant losses.
Influential Hindu group urges India to block Starlink amid Musk-Ambani feud
An influential Hindu nationalist group close to India's ruling party urged the government on Tuesday to block Elon Musk's Starlink from launching satellite internet services in the country, citing national security concerns.
Festive cheer is high, but shoppers are counting every rupee
Consumers are maintaining festive spending but are focusing on value and utility as shopping habits evolve. Clothing remains the top category, while online sales are increasing, particularly among tier-2 and tier-3 cities. However, there is caution in purchasing patterns for high-priced items like jewellery and gold. Demand for groceries and fast-moving consumer goods is expected to grow during the festive season.
Amazon, Flipkart festive sales begin at midnight: iPhone 17, Galaxy S25 Ultra, OnePlus Nord CE 6 and more deals
Amazon and Flipkart are set to begin their festive sales featuring various smartphone discounts. Smartphones such as Apple iPhone 16 and Samsung Galaxy S25 Ultra will have significant price reductions. Both platforms are offering additional bank card discounts to encourage purchases during the sales. The events are expected to attract numerous buyers looking for affordable technology. These sales aim to enhance the upcoming festive shopping experience through attractive offers.
IIM Lucknow completes summer placements with 600+ offers, average stipend up 3%
IIM Lucknow completed the summer placements for its 2026-28 PGP and PGP-ABM batches with total success. The average monthly stipend for interns increased marginally from last year's figures, while the highest stipend decreased slightly. Over 600 offers were made, showcasing opportunities in various sectors like consulting and e-commerce. Established and first-time recruiters participated, contributing to a diverse placement process for students.
ET Exclusive: Flipkart’s former suites write to Walmart board, seek fair treatment and full cash out of vested ESOPs
A group of former senior Flipkart executives has urged Walmart to buy back their vested stock options. This request comes after the company's plans for an initial public offering have been postponed again. Recent leadership changes at Flipkart have highlighted ongoing tensions between former executives and current management. The signatories argue that those who contributed to Flipkart's success deserve liquidity opportunities.
Diwali Sale 2026: Buying fridge, AC, or washing machine online? Here’s how to get the best deal on big appliances and save more
Online sales of big appliances are growing at 25% as the festive sales begin. The Kagan 2026 Asia-Pacific Consumer Insights survey by S&P Global Market Intelligence, conducted in June 2026 among 1,000 internet adults each in China, South Korea and India, shows that most Indian respondents still primarily make retail purchases from stores.
The ET Startup Awards 2026 special
Happy Monday! The Economic Times Startup Awards (ETSA) 2026 ceremony brought together the country’s top founders, investors, and policymakers in Bengaluru for a Friday evening of sharp insights and spirited conversations.
A paid Rs 1,64,900 upfront for iPhone 18 Pro, B chose credit card EMI, C picked no-cost EMI in festive sales – Who saved most after discounts?
The biggest misconception about no-cost EMI is that the bank doesn't charge any interest. In a no-cost EMI, the seller readjusts the interest amount so that the sum of all the EMIs adds up to the price you would pay upfront. However, interest still exists, and interest attracts GST. So, among A, B, and C, who would end up saving the most? Find out here.
Veeramani trend: Madurai influencer seeks Diwali gifts on Insta, gets non-stop COD parcels of JCB, Rs 1.6 lakh TV, fridge, phone and Rs 70 crore army tank
A request for a box of Deepavali sweets on X reportedly turned into a harassment ordeal for Madurai influencer Veeramani after followers began sending unwanted cash-on-delivery orders to his home. Deliveries reportedly included expensive electronics and food, prompting him to post an emotional appeal asking people to stop. Neighbours later said he had left his residence after repeated visits by delivery personnel.
Meesho shares surge 5% as strong festive sales, Q2 biz update boost sentiment. Should you buy?
Meesho shares rallied as much as 5% after the company reported a 75% year-on-year jump in Day 1 orders during its Mega Blockbuster Sale 2026. Orders on Meesho Mall surged over 200%, while creator-led commerce grew 3.7 times. Meanwhile, Nomura initiated coverage with a Reduce rating, citing rising competition, while UBS raised its target price by 24% to Rs 260.
IKEA targets 4x revenue growth in India by 2030
The observation comes as the retailer plans to quadruple its revenue in India by 2030, expand its store network to 30 from the current eight and double its investments to Rs 21,000 crore. IKEA, which is recording double-digit sales growth in India, expects to become profitable by 2027-28 if global conditions stabilise, IKEA India CEO Patrik Antoni said.
Flipkart alumni seek Esop buyout; Local sourcing for ISM 2.0
Former Flipkart executives are seeking a full cash-out of vested Esops. This and more in today’s ETtech Top 5.
FSSAI may amend laws to make online players more accountable
The regulator has also started inspections of dark stores of quick commerce firms and cloud kitchens, he said. While platforms often mention a product's shelf life, consumers may not know the actual expiry date or batch number of products before placing an order. The government has been examining complaints accusing quick commerce platforms such as Blinkit, Zepto and Swiggy Instamart of failing to display product information, including expiry, best-before and use-by dates.
E-commerce festive sales touch Rs 24,000 crore in first two days, mobiles lead
E-commerce companies in India sold about Rs 24,000 crore in the first two days of festive sales. Mobile phones accounted for the largest share of sales, representing nearly 40 percent of total revenue. Fashion and electronics also saw significant growth, with contributions from Tier 2 cities and rural shoppers. Approximately 60-65 million shoppers participated in these initial sales, with first-time shoppers noticeably increasing.
FSSAI issues notices to Dr Reddy's, Nestle Health Science, Amazon, Flipkart over misleading protein claims
The Food Safety and Standards Authority of India has sent notices to multiple firms, such as Dr Reddy's and Nestle Health Science, regarding dubious product claims. The FSSAI pointed out potentially misleading information related to muscle strength, immunity boosting, and energy metabolism. This can mislead consumers about true health benefits. The implicated companies are mandated to justify their claims and may encounter future sanctions.
From paneer to pizza, FSSAI puts India’s ₹200 lakh crore consumer boom to the test. Who pays?
The FSSAI's escalated enforcement in consumer sectors in India has led to increased compliance costs for companies. Many brands are now reevaluating their product claims and formulations as they face regulatory pressure. This heightened scrutiny could lead to rising operational costs and may require pricing changes for consumers. The increased compliance standards will likely benefit organized companies while posing significant challenges for smaller, unregulated businesses over time.
ETSA 2026: Over a decade on, India's startup story is only getting started
The 12th edition of The Economic Times Startup Awards (ETSA) captured this transition, reflecting an ecosystem that has moved beyond the race for scale to pursue technological depth, durable businesses and international markets.
HP OmniPad 12 review: A tablet that tries to do everything, but does it stand out?
HP has launched the OmniPad 12, an ideal choice for students and professionals alike, offering a detachable keyboard and a sleek, clean Android interface. This tablet features a stunning 12-inch 2K display paired with a quad-speaker system, greatly enhancing the multimedia experience. With a remarkable battery life of up to two days, it’s perfect for users constantly on the move, though it doesn't standout in any specific area.
FSSAI pulls up Dr Reddy's, Nestle Health Science over Celevida claims
The Food Safety and Standards Authority of India (FSSAI) said the product was advertised as providing high-protein support for preserving lean muscle during GLP-1/GIP therapies, commonly used in weight-loss treatment.
Be agent provocateur: India's internet needs an AI makeover
As India's digital ecosystem experiences rapid transformation, it is imperative to enhance support for the growing presence of AI agents in business and services. By tackling the obstacles within the navigational framework, costs for these agents can be significantly lowered. Revamping e-commerce catalogs and improving data availability will optimize purchase processes.
E-commerce firms turn to AI to solve for Bharat during festive sales
From spotting trends before they become popular and predicting what consumers are likely to buy to personalising recommendations – AI is doing a bulk of the work behind the scenes.
