Agilitas' Abhishek Ganguly on Virat Kohli, Taking On Nike, More | The Brand Equity Show

Can India build a sportswear giant that competes with Nike, Adidas and Puma? After turning Puma into a market leader in India, Abhishek Ganguly left to build Agilitas Sports, an ambitious company bringing footwear manufacturing, homegrown brands and retail under one roof.In this episode of The Brand Equity Show, Ganguly joins Sonali Krishna, editor, Brand Equity, to discuss why global sportswear companies underestimated India, how Virat Kohli became a co-founder and product creator at One8, and why Agilitas is betting on Indian manufacturing to compete internationally. He also discusses Mochiko's manufacturing expansion, Lotto's ₹5,000 crore ambition, SportsYard's retail model and the challenge of convincing Indian consumers to pay premium prices for Indian products. Can Agilitas create a global sportswear powerhouse from India, or is its integrated business model an expensive gamble? Watch the conversation.