ReutersMcDonald's McRib. (Reuters photo)
McDonald's McRib sandwich will be available on California, Iowa, Texas, Michigan, Florida, Tennessee, Missouri, Georgia, Pennsylvania, Oregon, Indiana, San Antonio, San Diego, California.
McDonald's McRib is made of pork, water, salt, dextrose, rosemary extract. McRib is reportedly the creation of McDonald's executive chef Rene Arend.
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— Brainrot Labs (@Brainrot_Labs) October 26, 2026
Earlier this month, McDonald's has been sued in federal court in Chicago in a proposed nationwide class action alleging the fast-food company illegally coordinates menu prices across its franchises and company-owned restaurants through an AI-powered pricing system.
The lawsuit filed on Friday, said McDonald’s violated US antitrust law by conspiring with independent franchisees to fix prices using algorithms trained on nonpublic data.
Reuters reported last week that McDonald’s pricing engine uses machine-learning algorithms to continually analyze data from millions of daily transactions across its nearly 14,000 restaurants.
The lawsuit cited the Reuters article, which said other fast-food companies are also turning to AI to help with pricing and other operations. McDonald’s, in a statement, called the allegations speculative and uninformed.
are u a McRib bc ur really playing hard to get
— McDonald's (@McDonalds) October 22, 2026
Lark Turner, a lawyer for the plaintiff, said in a statement, that McDonald's is "leveraging its troves of data and its franchised system to nickel-and-dime consumers down to the last French fry." The plaintiff, an Illinois resident, is seeking to represent a class of potentially millions of McDonald's customers, the lawsuit said.
McDonald's in August missed U.S. sales growth expectations for the second quarter, blaming execution lapses that blunted its value push aimed at lower-income consumers who have been cutting back restaurant spending.
CEO Chris Kempczinski said weak promotion of value deals and a pullback in digital deals, including its buy-one-add-one promotion, led to a drop in visits from loyal customers, which accounted for about two-thirds of the traffic shortfall in the quarter.
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