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Jack Daniel's maker to launch more brands in India to tap premium spirits boom, executive says
Brown-Forman is set to introduce premium spirits like El Jimador and Herradura tequila, along with Benriach whisky, to India within two to three years. The company aims to make India a leading international market. This expansion aligns with India's growing affluent consumer base and its projected rise as the world's largest spirits market by volume by 2032.
Keeping up with family tradition, Chris Fletcher all set to relaunch Jack Daniel's
The distillery introduced Fletcher as master distiller for the brand.
Brown-Forman set to give tequila market a shot
Indian tequila market a shot by introducing a range of premium tequilas here.
US co buys 136-year-old Mexican tequila brand
Mexico’s national pride, bruised time and again by a steady invasion of US investors and culture, took another blow on Monday when one of its finest tequila makers was swallowed up by an American company.
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