Autodesk revamps self-serve store for next generation of creators and builders

Autodesk today announced an evolution of the Autodesk Store in India, transforming it into a self-serve procurement platform designed to make design and make technology accessible to startups, entrepreneurs, freelancers, and small and medium-sized businesses (SMBs) across the country. The move underscores Autodesk’s intent towards a digital-first go-to-market model, simplifying how customers discover, evaluate, purchase, and manage its Design and Make solutions.

India now has 958 million active internet users, according to the Internet and Mobile Association of India's latest edition of the Internet in India report, making it one of the world's largest and fastest-growing digital economies. Given the scale of internet adoption, technology purchase experience of Autodesk’s creator community has evolved as well. By simplifying access to professional-grade technology and introducing new purchasing and consumption options, the reimagined Autodesk Store aims to lower barriers for businesses of all sizes, particularly emerging businesses and first-time users looking to innovate, design and build for India or Viksit Bharat.

Since its launch in 2017, the platform has grown into one of Autodesk's important customer acquisition channels in India. Today, startups, freelancers, and emerging businesses account for more than 50% of first-time customers on the digital Store reflecting both the scale of India's entrepreneurial class and the degree to which digital-first procurement has become the default for a new generation of professionals.

Kamolika Gupta Peres, Vice President, Autodesk India and SAARC said in a statement, “India has nearly a billion active internet users — and for this generation, digital is not a channel. It is the expectation. Today, the Autodesk creator community that includes designers, animators, manufacturers want to explore, evaluate and purchase professional technology instantly, just as they would any other product or service online.”

“Over the past year, we analysed the online buying behaviour and preferences of our customers and Autodesk’s creator community across India. The insights and feedback have shaped the evolution of the Autodesk Store into a more intuitive, inclusive, seamless and locally relevant experience, designed around the needs of modern Indian businesses and professionals. As Autodesk’s reach expands across Bharat, we are making it easier to access professional design technology, regardless of where they are located.” Gupta added.