Noida transforms into a luxury realty hub as corporates troop in

From an affordable home market, Noida is currently transitioning into a premium and luxury real estate destination, so far considered the sole domain of Gurugram.

Hoping to cash in on the influx of corporates with the opening of the new international airport, property developers are partnering with top hospitality firms to manage these high-end residences priced as much as Rs 40 crore.

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M3M, Max, Gulshan, and County Group are launching luxury residences in Noida with average selling prices of Rs 25,000-Rs 35,000 per sq ft.

"Noida is rapidly transitioning into a premium and luxury real estate destination, shaping the next phase of the NCR's residential landscape,” said Anshuman Magazine, Chairman & CEO for India, South-East Asia, Middle East & Africa at CBRE. “It is no longer viewed merely as an alternative, but as a highly aspirational market in its own right. There is a structural shift in buyer intent, with affluent households increasingly moving from certain legacy locations in segments of NCR to seek the larger, master-planned environments and professionally managed, branded spaces that Noida offers.”

The development of the Noida International Airport at Jewar is acting as a powerful multi-sector demand driver.

Amit Modi, director, County Group said the advent of major industries and startups shifting their bases to Noida helped bring a new wave of CXOs to Noida, boosting demand for ultra luxury housing. The company launched a luxury residential project in Sector 150, Noida.

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Developers emphasised that the higher prices of premium and luxury homes isn’t just a reflection of the strong demand but also an increase in the cost of raw materials, land, and human resources.

“Buyers are investing in a lifestyle, a community, and a long-term value promise,” said Sahil Vachani, vice chairman and MD, Max Estates. “They are seeking developers with proven brand credibility who can deliver on thoughtfully designed spaces and amenities that truly help you live a longer, richer life.”

Max group is expected to launch large format residences at Delhi One, a mixed-use project at the Delhi-Noida border, with apartments starting at Rs 25 crore.

"Noida’s emergence as a luxury apartment market signals a broader structural shift in how luxury is being defined in emerging urban corridors,” said Yukti Nagpal, Director, Gulshan Group.

Gulshan Group recently signed Taj hotel and Taj Branded Serviced Apartments in Noida to build apartments that would cost Rs 35-40 crore.

A key catalyst in Noida’s transition of becoming an ultra-luxury hub has been the rise of branded developments. Partnerships with global hospitality and lifestyle brands are presenting a new layer of credibility, service, and long-term asset value, which resonates strongly with the current discerning buyers.

“Noida’s luxury housing market has undergone a visible shift over the past few years,” said Yash Garg, Director, M3M Noida. “What was once seen largely through the lens of value driven housing is now being shaped by stronger infrastructure, improved urban planning, better connectivity, and a more evolved premium buyer base.”

Elie Saab, the global fashion and lifestyle brand, has tied up with M3M for branded home projects in Noida and Gurugram. M3M expects to generate more than Rs 8,000 crore of revenue from the initial projects.

M3M India has also tied up with luxury watch brand Jacob & Co to develop a luxury branded residential project in Noida with an investment of Rs 2,100 crore.